Advanced Certificate in Leisure Studies


Learn to be a leisure industry professional. Acquire skills in marketing, management, research, teaching or technical aspects of the leisure industry.

Course CodeVRE053
Fee CodeAC
Duration (approx)900 hours
QualificationAdvanced Certificate


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Courses can be started at any time from anywhere in the world!

Take Pleasure in Leisure 

If you enjoy spending time in leisure pursuits, then perhaps you would also enjoy working in this area. The leisure industry is diverse, encompassing such things as:

  • Leisure Centres, Gymnasiums, Swimming Pools, Sporting Facilities, Parks, Tourist Attractions
  • Sporting Goods and Equipment
  • Services - including sports coaching, fitness instruction, tours, hobby classes, etc.

People with a level of training such as that found in this course may discover career opportunities across the broad spectrum of the industry; sometimes as an employee in public or private enterprise; but often in their own business.

Opportunities may vary from sales and marketing to management, media and education.

Forge a Business or Career in Leisure Services or Management

  • Start any time, study at your own pace from anywhere in the world.

  • Work in supplying goods, services or facilities to the Leisure industry

This course would be close to two years of full time study at most colleges; however, under our system you may fast track it or take it slow. Some may complete it in one year, while others may take many years to finish the course.

To give yourself the best chance of success in this industry, a substantial course (around 1500 hrs or more) together with experience, is what is needed.

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Modules

Core ModulesThese modules provide foundation knowledge for the Advanced Certificate in Leisure Studies.
 Recreation Leadership VRE100
 Event Management BRE209
 Leisure Facility Management I BRE205
 
Stream ModulesStudied after the core modules, stream modules cover more specific or niche subjects.
 Industry Project BIP000
 Food & Beverage Management BTR102
 Bed & Breakfast Management BTR203
 
Elective ModulesIn addition to the core modules, students study any 3 of the following 33 modules.
 Travel Photography VPH005
 Aromatherapy VHT104
 Business Studies BBS101
 Classroom Delivery Skills BGN106
 Ecotour Management BTR101
 Fitness Risk Management VRE104
 Freelance Writing BWR102
 Health & Fitness I BRE101
 Health & Wellbeing VRE102
 Leisure Management 1 - Marketing BRE103
 Leisure Management II - Human Resources BRE104
 Nature Park Management I BEN120
 Personal Fitness VRE103
 Research Project I BGN102
 Sports Coaching VRE109
 Tourism 1 BTR103
 Aquafitness BRE207
 Bar Service VTR204
 Bushcraft And Wilderness Activities (Survival Skills) BTR201
 Food Preparation - Foundations of Cooking BRE212
 Hotel Management BTR202
 Internet Marketing BIT204
 Leisure Management III - Administration BRE204
 Nature Park Management II BEN207
 Operations Management VBS201
 Project Management BBS201
 Research Project II BGN201
 Resistance Exercise BRE206
 Zoo Keeping BEN208
 Ecotourism Tour Guide Course BTR301
 Leisure Facility Management II BRE306
 Leisure Management IV - Policies & Procedures BRE305
 Sports Nutrition BRE303
 

Note that each module in the Advanced Certificate in Leisure Studies is a short course in its own right, and may be studied separately.


How are Leisure Services Provided?

Providing any products or services for leisure pursuits may fall within the scope of the leisure industry.
For example:
  • government services and facilities (eg. Leisure centres, public swimming pools, public golf courses and sports grounds, holiday play programs, picnic grounds, facilities for sports or hobbies, etc)
  • non profit organisations (eg. Sporting clubs, social clubs, hobbies)
  • commercial enterprises (eg. Fitness centres, health clubs, manufacturers and suppliers of hobby and sporting supplies and equipment, theme parks, etc)
  • sometimes tourism and health industries overlap on the leisure industry. Boundaries are not clearly defined (eg. A scuba dive centre might be considered part of the leisure industry or the tourism industry; or perhaps both).
In developed countries, leisure can be a huge and significant industry, contributing as much if not more than any other industry to a nation’s economy.
 
As with any large industry, proper management of income and expenditure is essential to sustaining the industry and optimising the quantity and quality of service it can deliver to the public.
 
The nature, scope and quality of leisure facilities and services will always be limited by funding.
In an ideal world, a leisure manager can concentrate on providing the very best services, and need not be distracted by financial concerns. This is however unrealistic. Funding is a significant concern to most leisure managers.
 
Funding may come from one or several of the following:
  • User Pays
  • Government Funded Services
  • Funding through Grants, Gifts, Donations
  • Fund Raising Activities
  • Funding from Sponsors or Advertisers
User Pays
This is a funding strategy that relies on generating running costs from charges made to the users (eg. a public swimming pool that charges entry fees and uses those entry fees to pay for running costs). Public facilities may budget to break even (no profit) but good management can still be very important , if funding budgets are to be achieved.
 
Government Subsidised
This is where government funding partly or fully pays for facilities or services.
 
Grants, Gifts, Donations
Some people will bequeath money to Leisure facilities or services in their will. Some philanthropic individuals or organisations may also give money to what they consider a good cause. Trusts and various types of philanthropic organisations donate funds in different ways. Some call for submissions; others find worthy causes and make donations without any submission being made.
 
Some major sporting organisations may also provide funding to support grass roots activities in their field (eg. A national football league may support a local junior football competition).
 
This method of acquiring funding is more prevalent in some countries than others, and may be more prevalent for some types of facilities or services than others.
 
Some leisure facilities and services have been fortunate to acquire funding through grants, gifts or donation
 
Sponsorship
This involves funding being provided usually by a commercial organisation, in exchange for some commercial benefit they perceive.
Examples:
  • A TV or other media organisation providing funding for a sporting club in exchange for exclusive media rights
  • A commercial business providing funding in exchange for advertising rights (eg. Billboards at the facility, being able to advertise an affiliation with the sponsored organisation
  • A business or other organisation may feel they enhance their image as being more charitable, ethical or attractive.
Sponsorship can be a significant source of funding in recreation and sport.
 
The basis for sponsorship is that a sponsor (eg. a commercial business or public body) will provide funding to an organisation; and receive benefits (eg. promotional benefits), from being seen to be associated with the recreation organisation or sport.
 
Sponsors usually see their involvement as a financial investment, but as with all financial investments they do not always believe that they get value for money.
If sponsorship is to be ongoing, however, there needs to be a cost benefit which equates with costs to the sponsor.
 
Sponsorship agreements need to be negotiated in detail, and the details spelt out clearly on paper.
The sponsor and the "sponsored" both need to know clearly what rights and limitations are involved in the sponsorship contract.

BUILDING A BUSINESS OR CAREER IN LEISURE

Success for some may be to get a job; but for others, it may be to be their own boss in their own leisure based business. Either way, this course can greatly enhance your chances of success.

Study alone though is rarely enough to realize your full potential in this, or any industry. Even the best course will only provide a foundation upon which to build a career. The most informed and capable leisure professionals are always going to be people who have three things:
  1. Knowledge and Skills. This can be achieved through formal study, or informal learning
  2. Relevant Experience. By seeing and doing things in the industry, you can apply your learning; and that builds a context and relevance for learning that can never be achieved though study alone. It takes time, practice, application and repetition for both theoretical and practical learning to become really useful; and as that happens, you become increasingly useful.
  3. A positive and appropriate attitude. To be a successful manager today, even in a public job, can often require a certain entrepreneurial flair.

Some students may find business or career opportunities emerge as they progress through this course. We often hear of students being offered work. Being involved in the industry, undertaking projects we give you, and exploring new ideas, can easily lead to developing industry contacts, or finding opportunities that you might not have otherwise seen.

Other students may on graduating, decide to seek employment in an established leisure enterprise; or start their own business.

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