Internet Marketing

Learn about social media marketing, search engine optimisation, online advertising, selling techniques and how to engage with your online audience with the Internet Marketing short course.

Course CodeBIT204
Fee CodeS3
Duration (approx)100 hours
QualificationStatement of Attainment

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Make Money From The Internet

To be successful in business you must get products and information to customers as efficiently as possible, while constantly reaching new customers and markets. The internet is an incredibly powerful tool for achieving both these goals.

Study Internet Marketing with ACS, and harness the power of the Internet to give your business the boost it needs.

SEO (Search Engine Optimisation) is an exceedingly complex thing to navigate, with dramatic and frequent changes by search engines and others, in the way they promote the millions of sites on the net. Ways of getting noticed on the internet are not always as straight forward as one might imagine.

  • Rankings are not always directly proportional to business success

  • Connecting to lots of people is not as critical as connecting to people who will do business with you.

  • Learn how to find, connect with and sell to people who are ready to buy.

  • Study marketing psychology, blogs, writing good advertisements and more. 

If you are not using the internet adequately to advertise your business it is inevitable that you will be left behind. Today's marketplace is global so you need to know how to tailor your advertising for different markets.

Why Study With ACS?

Creating a web site that has a consistent performance for business stability is a challenge, but this is an issue that our staff are very much up to date with, given the fact we are maintaining a dozen sites and over 20,000 pages on the internet. Internet presence and marketing is essential to our success, and our academics have the knowledge and experience to help you succeed too.

The course will give you the tools you need to navigate the complex, rapidly changing world of Internet Marketing. Topics include social media marketing, online advertising, selling techniques using mechanisms such as: Selling through Websites, Online Advertising, Facebook, Twitter, LinkedIn, Wordpress and Pinterest.

You can enrol any time just click the enrol now button on the right hand side of the screen.

Lesson Structure

There are 8 lessons in this course:

  1. Scope and Nature of Social Media
    • Explore the possibilities of using social media for marketing a product
    • Recognise Information Overload
    • Become Readily Accessible
    • Internet Marketing
    • Website Marketing
    • Social Media
    • Video on the Net
    • Audio on the Internet
    • Gaming
    • History of Internet Marketing
    • Risks of Internet Marketing
    • Legal Concerns
    • How well are you doing?- Measuring your activities
    • SEO
  2. The Psychology of Internet Marketing
    • How psychological theory applies to internet marketing?
    • Understanding how customers think and behave
    • Methods to encourage people to your site
    • Overcoming consumer resistance
    • Interacting and engaging with your customers
    • Capture and hold your viewer’s attention
    • Use of page title keywords
    • Blogs
    • Social Media
  3. Social Media Applications
    • What are the effective applications currently being used in social media?
    • Why use social media?
    • Purposes of Social Media
    • Social Media Variables
    • Ways of Using Social Media
    • So why do people use social media to advertise their products?
    • The purposes of different applications
  4. Websites, Advertising and Other Applications
    • How to properly utilise your web presence?
    • Ensuring the appropriate mix of online marketing techniques for your product
    • Types of internet marketing
    • Website essentials
    • Message to customers
    • Website Layout
    • Planning your website
    • Search engines
    • Mobile friendly websites
    • Apps
    • Landing Pages and Microsites
    • Internet Advertising
    • Demographics
    • Promotions
    • Get the Marketing Mix Right
  5. Capturing and converting customers
    • Establishing an appropriate online presence for marketing a product
    • Know how to utilise your online presence
    • Marketing Processes
    • Encouraging a Connection
    • Setting up an Online Store
    • What do you need to set up an online store?
    • Tips to Success
    • Delivery Systems
    • A Business Plan
    • A Marketing Plan
    • Steps in Marketing Plans
  6. Creating and Using Content
    • Determine what to create, how to create it and where to use it
    • Websites need Information
    • Articles
    • Linking with social media
    • Clients giving you content
    • Content
  7. Blogs and Newsletters
    • How to develop and sustain effective online blogs and newsletters
    • What is a blog?
    • Online Newsletters
  8. Developing an Internet Marketing Program
    • Learn how to develop a one year online marketing strategy for a new product
    • Apply what you have learnt online by developing an internet marketing program

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.


  • To develop a capacity to use social media and other applications for marketing on the internet.
  • Outline the possibilities for marketing any type of product or service effectively on the internet; in particular through the use of social media.
  • Describe the use of psychological theory as applied to internet marketing.
  • Determine an appropriate mix of online marketing techniques for a product or service, and how to properly utilise that web presence.
  • Identify, discuss and compare the more effective applications that are currently being used in social media.
  • Determine an appropriate online presence for the marketing of a product or service and know how to efficiently utilise that presence.
  • Determine what content to create, how to create it and where to use it.
  • Describe methods to develop and sustain effective online blogs and newsletters
  • Develop a one year strategy for the online marketing of a new product or service.

Learn To Be Seen By The Right Kind of People

The key to marketing is raising visibility of the product or service you wish to sell.  In modern society, the internet is one of the main places that people are able to see products or services; but there is so much information on the internet, that it is very easy for anything you put there to go unnoticed.

If you want to be noticed, it is important what you say, how you say it, where and when you say it.

  • Recognise Information Overload -People are confronted with excessive quantities of information. Most things only get glanced at. If you don’t catch a person’s attention in a split second, you may well lose all opportunity to have them notice any detail in your message. Visual image is important.
  • Become Readily Accessible -Some things are easier to find than others even when people are searching for you. The more ways that people can find you, the more likely you are to be found. Different prospective customers will search for your services in different places, and using different search terms. You need to predetermine how they will look for you, and build lots of different pathways that lead them to where you are.

The internet contains an overwhelming variety of tools that can be used for marketing. This poses three main dangers when using internet marketing.

  1. Being so overwhelmed with choices, and doing nothing

  2. Not considering all of the options, and missing the best opportunities

  3. Being misled by so called "experts" who don't know or understand your product or business properly.
The initiatives you choose to pursue should be chosen giving full regard to the product or service you are attempting to market, and the demographic you are attempting to reach.

Certain demographic groups will be reached better with certain internet tools.
Not everyone uses social media, and the way in which different groups use social media is constantly changing. 

Certain directories might work for certain products, but the fact that a directory exists, and gets a lot of traffic, might not help you if the wrong sort of people are using it, or they are using it for the wrong reason.

Where Can This Course Take Me?

The skills and knowledge you'll learn can be immediately applied to enhance your own business and develop an effective web presence. Not a small business owner? Whatever your industry and career path, success today comes from adaptability and a willingness to respond positively to change and keep up with technology. In addition, the marketing principles that you'll learn are universal. These are powerful business tools for anyone responsible for connecting with others.

Community groups, sporting associations, charities, small and large businesses - all of these enterprises need the knowledge you'll be developing. Use that knowledge creatively and you will enhance your career prospects - Internet Marketing is a skill-set that's in high demand world wide.

Need To Know More?

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John Mason

Writer, Manager, Teacher and Businessman with over 40 years interenational experience covering Education, Publishing, Leisure Management, Education, and Horticulture. He has extensive experience both as a public servant, and as a small business owner. J
Denise Hodges

Promotions Manager for ABC retail, Fitness Programmer/Instructor, Small Business Owner, Marketing Coordinator (Laserpoint). Over 20 years varied experienced in business and marketing. More recently Denise studied naturopathy to share her passion for healt
Josiane Joubran

CSC consultant with IBM, Software QA Engineer, Course Writer and Tutor. Josiane is an I.T professional with extensive experience with computer hardware and engineering in Lebanon and Australia. Josiane has a B.Eng., Grad.Dip.I.T., Master Info.Tech., MCP,
Sarah Jury

Over 15 years working in small business, I.T., education and science. Sarah has a PGCE(Post Compulsory Education), BSc(Hons) (Genetics), DipComp(Open), CertWebApps(Open). She has designed and created several Web sites for different organisations.
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