Internet Marketing

Learn about social media marketing, search engine optimisation, online advertising, selling techniques and how to engage with your online audience with the Internet Marketing short course.

Course Code: BIT204
Fee Code: S3
Duration (approx) Duration (approx) 100 hours
Qualification Statement of Attainment
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Make Money From The Internet

 To be successful in business you must get products and information to customers as efficiently as possible, while constantly reaching new customers and markets. The internet is an incredibly powerful tool for achieving both these goals.

Study Internet Marketing with ACS, and harness the power of the Internet to give your business the boost it needs.


SEO (Search Engine Optimisation) is an exceedingly complex thing to navigate, with dramatic and frequent changes by search engines and others, in the way they promote the millions of sites on the net. Ways of getting noticed on the internet are not always as straight forward as one might imagine.

  • Rankings are not always directly proportional to business success

  • Connecting to lots of people is not as critical as connecting to people who will do business with you.

  • Learn how to find, connect with and sell to people who are ready to buy.

  • Study marketing psychology, blogs, writing good advertisements and more. 

If you are not using the internet adequately to advertise your business it is inevitable that you will be left behind. Today's marketplace is global so you need to know how to tailor your advertising for different markets.

Why Study With ACS?

Creating a web site that has a consistent performance for business stability is a challenge, but this is an issue that our staff are very much up to date with, given the fact we are maintaining a dozen sites and over 20,000 pages on the internet. Internet presence and marketing is essential to our success, and our academics have the knowledge and experience to help you succeed too.

The course will give you the tools you need to navigate the complex, rapidly changing world of Internet Marketing. Topics include social media marketing, online advertising, selling techniques using mechanisms such as: Selling through Websites, Online Advertising, Facebook, Twitter, LinkedIn, Wordpress and Pinterest.

You can enrol any time just click the enrol now button on the right hand side of the screen.

Lesson Structure

There are 8 lessons in this course:

  1. Scope and Nature of Social Media
    • Explore the possibilities of using social media for marketing a product
    • Recognise Information Overload
    • Become Readily Accessible
    • Internet Marketing
    • Website Marketing
    • Social Media
    • Video on the Net
    • Audio on the Internet
    • Gaming
    • History of Internet Marketing
    • Risks of Internet Marketing
    • Legal Concerns
    • How well are you doing?- Measuring your activities
    • SEO
  2. The Psychology of Internet Marketing
    • How psychological theory applies to internet marketing?
    • Understanding how customers think and behave
    • Methods to encourage people to your site
    • Overcoming consumer resistance
    • Interacting and engaging with your customers
    • Capture and hold your viewer’s attention
    • Use of page title keywords
    • Blogs
    • Social Media
  3. Social Media Applications
    • What are the effective applications currently being used in social media?
    • Why use social media?
    • Purposes of Social Media
    • Social Media Variables
    • Ways of Using Social Media
    • So why do people use social media to advertise their products?
    • The purposes of different applications
  4. Websites, Advertising and Other Applications
    • How to properly utilise your web presence?
    • Ensuring the appropriate mix of online marketing techniques for your product
    • Types of internet marketing
    • Website essentials
    • Message to customers
    • Website Layout
    • Planning your website
    • Search engines
    • Mobile friendly websites
    • Apps
    • Landing Pages and Microsites
    • Internet Advertising
    • Demographics
    • Promotions
    • Get the Marketing Mix Right
  5. Capturing and converting customers
    • Establishing an appropriate online presence for marketing a product
    • Know how to utilise your online presence
    • Marketing Processes
    • Encouraging a Connection
    • Setting up an Online Store
    • What do you need to set up an online store?
    • Tips to Success
    • Delivery Systems
    • A Business Plan
    • A Marketing Plan
    • Steps in Marketing Plans
  6. Creating and Using Content
    • Determine what to create, how to create it and where to use it
    • Websites need Information
    • Articles
    • Linking with social media
    • Clients giving you content
    • Content
  7. Blogs and Newsletters
    • How to develop and sustain effective online blogs and newsletters
    • What is a blog?
    • Online Newsletters
  8. Developing an Internet Marketing Program
    • Learn how to develop a one year online marketing strategy for a new product
    • Apply what you have learnt online by developing an internet marketing program

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Aims

  • To develop a capacity to use social media and other applications for marketing on the internet.
  • Outline the possibilities for marketing any type of product or service effectively on the internet; in particular through the use of social media.
  • Describe the use of psychological theory as applied to internet marketing.
  • Determine an appropriate mix of online marketing techniques for a product or service, and how to properly utilise that web presence.
  • Identify, discuss and compare the more effective applications that are currently being used in social media.
  • Determine an appropriate online presence for the marketing of a product or service and know how to efficiently utilise that presence.
  • Determine what content to create, how to create it and where to use it.
  • Describe methods to develop and sustain effective online blogs and newsletters
  • Develop a one year strategy for the online marketing of a new product or service.

Learn To Be Seen By The Right Kind of People

The key to marketing is raising visibility of the product or service you wish to sell.  In modern society, the internet is one of the main places that people are able to see products or services; but there is so much information on the internet, that it is very easy for anything you put there to go unnoticed.

If you want to be noticed, it is important what you say, how you say it, where and when you say it.

  • Recognise Information Overload -People are confronted with excessive quantities of information. Most things only get glanced at. If you don’t catch a person’s attention in a split second, you may well lose all opportunity to have them notice any detail in your message. Visual image is important.
  • Become Readily Accessible -Some things are easier to find than others even when people are searching for you. The more ways that people can find you, the more likely you are to be found. Different prospective customers will search for your services in different places, and using different search terms. You need to predetermine how they will look for you, and build lots of different pathways that lead them to where you are.
THE INTERNET IS A GREAT MARKETING TOOL
BUT
LIKE ANY TOOL -YOU MUST USE IT PROPERLY!
 

The internet contains an overwhelming variety of tools that can be used for marketing. This poses three main dangers when using internet marketing.

  1. Being so overwhelmed with choices, and doing nothing

  2. Not considering all of the options, and missing the best opportunities

  3. Being misled by so called "experts" who don't know or understand your product or business properly.
The initiatives you choose to pursue should be chosen giving full regard to the product or service you are attempting to market, and the demographic you are attempting to reach.

Certain demographic groups will be reached better with certain internet tools.
Not everyone uses social media, and the way in which different groups use social media is constantly changing. 

Certain directories might work for certain products, but the fact that a directory exists, and gets a lot of traffic, might not help you if the wrong sort of people are using it, or they are using it for the wrong reason.

Where Can This Course Take Me?

The skills and knowledge you'll learn can be immediately applied to enhance your own business and develop an effective web presence. Not a small business owner? Whatever your industry and career path, success today comes from adaptability and a willingness to respond positively to change and keep up with technology. In addition, the marketing principles that you'll learn are universal. These are powerful business tools for anyone responsible for connecting with others.

Community groups, sporting associations, charities, small and large businesses - all of these enterprises need the knowledge you'll be developing. Use that knowledge creatively and you will enhance your career prospects - Internet Marketing is a skill-set that's in high demand world wide.
 
ACS Global Partner - Affiliated with colleges in seven countries around the world.

Since 1999 ACS has been a recognised member of IARC (International Approval and Registration Centre). A non-profit quality management organisation servicing education.


How can I start this course?

You can enrol at anytime and start the course when you are ready. Enrolments are accepted all year - students can commence study at any time. All study is self paced and ACS does not set assignment deadlines.

Please note that if a student is being assisted by someone else (e.g. an employer or government subsidy), the body offering the assistance may set deadlines. Students in such situations are advised to check with their sponsor prior to enrolling. The nominal duration of a course is approximately how long a course takes to complete. A course with a nominal duration of 100 hours is expected to take roughly 100 hours of study time to complete. However, this will vary from student to student. Short courses (eg. 100 hrs duration) should be completed within 12 months of enrolment. Certificates, Advanced Certificates and Awards (eg. over 500 hours duration) would normally be completed within 3 -5 years of enrolment. Additional fees may apply if a student requires an extended period to complete.
If a student cannot submit their assignments for 6 months to ACS, they should advise the school to avoid cancellation of their student
registration. Recommencement fees may apply.

Simply click on the ENROL OPTIONS button at the top of this screen and follow the prompts.

You can see the course price at the top of this page. Click 'enrolment options' to see any payment options available.

You can pay by Credit Card, PayPal, Afterpay or bank transfer.

Yes! We have payment plans for most courses. Click 'enrolment options' to see the available payment plans.
We also have Afterpay that will allow you to pay for your course or payment plans in four instalments (if you are in Australia).


What do I need to know before I enrol?

There are no entry requirements that you need to meet to enrol in our courses, our courses are for everyone.
If you are under 18, we need written permission from your parent/ guardian for your enrolment to continue, we can arrange that after you have enrolled.

You don’t need to purchase any additional resources to complete our courses.

We aim to teach you the essentials without you having to purchase any specific computer program.
We recommend that you have access to a word processing program, such as Microsoft Word or Google Docs, so that you can easily complete and submit your assignments.

You sure can. We are here to help you learn whatever your abilities.

Yes, if you are enrolling in a Certificate or Advanced Certificate, you might be eligible for credits if you have evidence of your previous studies or relevant experience. More information is here.

We recommend that you are able to browse websites, send emails and conduct online research. You will need to be able to type and submit your assignments.
If you have limited computer skills, we can make special arrangements for you.

This is possible, it depends on the institution. We recommend that if you would like to use our courses that you contact the institution first. Our Course Handbook is a good resource for this.

Our courses are written in English and we only have English speaking academic staff. If you can read and complete your assignments in English, our courses are ideal for you.

Our courses are designed to build knowledge, hands on skills and industry connections to help prepare you to work in the area, running your own business, professional development or as a base for further study.

This course has been designed to cover the fundamentals of the topic. It will take around 100 hours to complete, which includes your course reading, assignment work, research, practical tasks, watching videos and anything else that is contained in the course. Our short courses are a great way to do some professional development or to learn a new skill.

It’s up to you. The study hours listed in the course are a rough guide, however if you were to study a short course (100 hours) at 10 hours per week, you could finish the course in 10 weeks (just an example). Our courses are self-paced, so you can work through the courses in your own time. We recommend that you wait for your tutor to mark and return your assignment before your start your next one, so you get the benefits of their feedback.

The course consists of course notes, videos, set tasks for your practical work, online quizzes, an assignment for each lesson (that you receive feedback from your tutor from) and ends in an exam (which is optional, if would like to receive the formal award at the end), using our custom built Learning Management System - Login.Training.

Our courses are designed for adults to gain professional development and skills to further their careers and start businesses.

Our custom online learning portal allows you to conduct your learning online. There may be practical tasks that you can do offline. You have the option of downloading your course notes or print them to read later.

There is also the option to pay an additional fee for printed course notes and or USB (availability limited to location and deliverability).

Yes, if you don’t have access to the internet, you can receive the course as paper notes or on a USB stick for an additional fee. We can also make alternative arrangements for you to send your assignments to us.

We offer printed notes for an additional fee. Also, you can request your course notes on a USB stick for an additional fee.

Yes, your tutor is here to help you. Simply post any questions you have in your login.training portal or contact the office and we can pass on a message to your tutor.

We are more learning focussed, rather than assessment focussed. You have online quizzes to test your learning, written assignments and can complete an exam at the end of the course (if you want to receive your certificate). You will not receive a pass/ fail on your course work. If you need to add more details on your assignment, we will ask you to resubmit and direct you where you need to focus. If you need help, you can ask your tutor for advice in the student room.

Each module (short course) is completed with one exam.

Exams are optional, however you must sit an exam if you would like to receive a formal award. You will need to find someone who can supervise that you are sitting the exams under exams conditions. There is an additional cost of $55 (AUS) $50 (O/S) for each exam.
More information is here

There are practical components built into the course that have been designed to be achieved by anyone, anywhere. If you are unable to complete a task for any reason, you can ask your tutor for an alternative.

When you complete the course work and the exam and you will be able receive your course certificate- a Statement of Attainment. Otherwise, you can receive a Letter of Completion.

You can bundle the short courses to create your own customised learning bundle, Certificates or Advanced Certificates. More information is on this page.

Yes, our courses are built to be applicable for people living anywhere in any situation. We provide the fundamentals, and each student can apply their own unique flair for their own interests, region and circumstances with the one-on-one guidance of a tutor. There is also a bit of student directed research involved.

Employers value candidates with industry skills, knowledge, practical skills and formal learning. Our courses arm you with all of these things to help prepare you for a job or start your own business. The longer you study the more you will learn.

ACS has an arrangement with OAMPS (formerly AMP) who can arrange Professional Indemnity from Australian and New Zealand graduates across all disciplines. Ph: 1800 222 012 or email acs@oamps.com.au.


Who are ACS Distance Education?

ACS Distance Education have been educating people for over 40 years.

We are established and safe- we have been in education for over 40 years.
We are focused on developing innovative courses that are relevant to you now and what you will need to know in the future.
We are focused on helping you learn and make the most of your experience.
You can enrol at any time, you can work on your course when it suits you and at your own pace.
We are connected to many industry bodies and our staff participate in continuous improvement and learning activities to ensure that we are ahead of what learning is needed for the future.

Our courses are not accredited by the Australian Government. However many of our courses are recognised and held in high regard by many industry bodies.

Our courses are written by our staff, who all have many years experience and have qualifications in their speciality area. We have lots of academic staff who write and update our courses regularly.


How do I enrol my staff/ sponsored students?

Yes, you can do a request for a bulk enrolment and request an invoice on our Invoice Request Form

We can prepare an invoice, quote or proforma invoice. Simply complete your details on our Invoice Request form

We can arrange bulk discounts for your course enrolment, please get in touch with us to discuss your needs.

Yes, we have many students who are in locked facilities, such as prisons or hospitals. We can cater by also offering paper notes at an additional cost.


What if I have any more questions or need more information?

We can assist you to find the right course for your needs. Get in touch with us via email (admin@acs.edu.au) call on +61 7 5562 1088 or complete our course advice form.


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Please get in touch with studentservices@acs.edu.au if you would like to be removed from our mail list.

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Course Contributors

The following academics were involved in the development and/or updating of this course.

Josiane Joubran

CSC consultant with IBM, Software QA Engineer, Course Writer and Tutor. Josiane is an I.T professional with extensive experience with computer hardware and engineering in Lebanon and Australia. Josiane has a B.Eng., Grad.Dip.I.T., Master Info.Tech., MCP,

John Mason

Writer, Manager, Teacher and Businessman with over 40 years interenational experience covering Education, Publishing, Leisure Management, Education, and Horticulture. He has extensive experience both as a public servant, and as a small business owner.
J

Denise Hodges

Promotions Manager for ABC retail, Fitness Programmer/Instructor, Small Business Owner, Marketing Coordinator (Laserpoint). Over 20 years varied experienced in business and marketing. More recently Denise studied naturopathy to share her passion for healt





Tutors

Meet some of the tutors that guide the students through this course.

Rosemary Davies

B Ed, BSc Hort, Dip Advertising & Marketing

Originally from Melbourne, Rosemary trained in Horticultural Applied Science at Burnley, a campus of Melbourne University. Initially she worked with Agriculture Victoria as an extension officer, taught horticulture students, worked on radio with ABC radio (clocking up over 24 years as a presenter of garden talkback programs, initially the only woman presenter on gardening in Victoria) and she simultaneously developed a career as a writer.

She then studied Education and Training, teaching TAFE apprentices and developing curriculum for TAFE, before taking up an offer as a full time columnist with the Herald and Weekly Times and its magazine department after a number of years as columnist with the Age. She has worked for a number of companies in writing and publications, PR community education and management and has led several tours to Europe.

Melissa Leistra

Bachelor Education, Masters Human Nutrition

Melissa has a Masters Degree in Human Nutrition from Deakin University and Bachelor's degree specialising in personal development, health and physical education. She has enjoyed teaching Hospitality in the areas of commercial cookery and food and beverage. Her experience includes 16 years teaching health and nutrition and working in the hospitality industry. Melissa enjoys living a self-sustainable lifestyle on a farm and raising all types of animals. She is an experienced vegetarian/vegan cook and loves to create wholesome food using her slow combustion wood stove.

David Crothers

David is a graduate of Queens University Belfast, and a Chartered Accountant with over 20 years working experience in corporate and financial roles, both in Australia and other parts of the world. He is currently working as Chief Financial Officer at a diversified business in Sydney where his responsibilities include fiscal and managerial leadership, internal and external reporting, cash management, budgeting, debt funding and productivity improving. While David has worked at several multinational organisations, his current focus is family business management and he is an active participant in international family business conferences. He is also a passionate advocate of education, and currently tutors in a range of business and accounting subjects.

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