Marketing Management Qualification | Study Marketing Online
Advanced Certificate in Sales & Marketing

Advanced Certificate in Sales & Marketing

A course of study in sales, marketing and business through distance education. Learn skills which can be used across a range of workplaces to promote product or service awareness and enhance profitability.

Course Code: VBS038
Payment Options
Duration (approx) 900 hours
Qualification Advanced Certificate

Train to be a Marketing Manager

Marketing Managers are responsible for all aspects of marketing, not just sales (Sales managers deal only with sales). In smaller businesses, the marketing manager may often also be the sales manager, but in large well structured organisations, the Marketing Manager could find themselves in charge of tasks as diverse as stock control and transport, packaging, general promotions, and after sales service, with one or several sales managers heading sales teams working under their direction.

Job Prospects and Opportunities

Graduates may seek work across a wide range of industries, in positions such as:

  • Marketing Officer
  • Sales Manager, Sales Representative
  • Retail Manager
  • Distribution Manager
  • Marketing Manager
  • Promotions or Public Relations Officer
  • Freelance Marketing Consultant
  • Customer Service Officer
  • Small Business Owner/Operator
  • Commission Salesperson ... etc


Learn to manage marketing of anything in any place, any time.


This course is internationally accredited through I.A.R.C




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Accreditations

Study Gold CoastACS Global PartnerInternational Approval and Registration Centre

AFTER YOU COMPLETE THIS COURSE

There are all sorts of jobs that people need to fill in the world of marketing; from website programmers to retail sales assistants and marketing managers Together, these jobs combine and interact, to create a marketing system, which if harmonious; can be very effective.

This course is about understanding  the world of marketing and how to manage the different parts of a marketing system for optimum efficiency and effect.

Here are some of the jobs that you may find or work towards after graduating. 

Retail Salesperson
A sales person or shop assistant can be the first port of call for selling your goods and services. They may be the person who forms the closest relationship with your customers and clients. They will be the person that customers see when they come into your shop or office so it is important that retail staff are well trained, polite and fully aware of the products and/or services you offer.

Sales Manager
Sales managers may be the next line of management above sales representatives and sales people.  Whether you have sales managers will depend on how big your business is. You may operate as the manager of staff yourself if the business is smaller.

Marketing Officer
A marketing officer will be in charge of marketing products.  Some firms may not be large enough to have a marketing officer, so you may carry out marketing tasks yourself. If the firm is large enough, however, a marketing officer will be responsible for tasks such as:

  • Social media

  • Blogs

  • Advertising

  • Writing promotional materials, such as brochures, leaflets, newsletters

  • eZines

  • Promoting products and services through websites, links and so on.

For example: Caroline is a marketing officer for an investment consultant. She is involved in preparing advertisements for magazines aimed at financial advisors. She also arranges adverts in magazines aimed at higher income earners and investors. Her work is heavily linked to the work of the promotions manager. In some organisations, the marketing officer may also work in promotions, but an organisation may also have a separate promotions manager.

Promotions Manager
A promotions manager tends to be responsible for both events and promotions. For example, they may arrange luncheons for potential customers, or offer the chance for customers to attend theatre events for free.  They might arrange a promotion like this - the first ten customers to buy this new TV will get a ticket to see XYZ Show.  

They may also be involved in preparing promotional materials, such as leaflets and brochures, and merchandise such as free pens, bags, t-shirts and so on.  Pharmaceutical companies often engage in these kinds of promotions, attempting to ply doctors with merchandise in the hope that they will respond by prescribing those particular medications.  Gardening tools, for example, labelled with a particular brand of anti-depressant, or backpacks with a medical badge sewn on the back.  

Advertising Representative
An advertising representative tends to sell advertising. They may approach businesses and ask them to advertise. They will also keep in touch with businesses that have already advertised and encourage them to advertise again. An advertising representative may sell advertising for print media, broadcast media and the internet.

Search Engine Optimisation Expert
A search engine optimisation expert (SEO Expert) ensures that a website uses the right keywords and metatags, the right links and also works to help the website to rise in the search engine rankings.

Social Media Manager or Community Manager
A social media manager or community manager is in charge of managing an organisation’s online media presence.  They are required to create a virtual community of specifically targeted contacts and using the social media tools available, market directly to those people with the aim of a campaign “going viral”.

This is a relatively new role in the world of marketing and can be quite well paid due to the potential reach of this type of marketing.  This role requires middling to advanced computer skills.  Graphic design and video skills are also highly advantageous

 

How can I start this course?

You can enrol at anytime and start the course when you are ready. Enrolments are accepted all year - students can commence study at any time. All study is self paced and ACS does not set assignment deadlines.

Please note that if a student is being assisted by someone else (e.g. an employer or government subsidy), the body offering the assistance may set deadlines. Students in such situations are advised to check with their sponsor prior to enrolling. The nominal duration of a course is approximately how long a course takes to complete. A course with a nominal duration of 100 hours is expected to take roughly 100 hours of study time to complete. However, this will vary from student to student. Short courses (eg. 100 hrs duration) should be completed within 12 months of enrolment. Certificates, Advanced Certificates and Awards (eg. over 500 hours duration) would normally be completed within 3 -5 years of enrolment. Additional fees may apply if a student requires an extended period to complete.
If a student cannot submit their assignments for 6 months to ACS, they should advise the school to avoid cancellation of their student
registration. Recommencement fees may apply.

Simply click on the ENROL OPTIONS button at the top of this screen and follow the prompts.

You can see the course price at the top of this page. Click 'enrolment options' to see any payment options available.

You can pay by Credit Card, PayPal, Afterpay or bank transfer.

Yes! We have payment plans for most courses. Click 'enrolment options' to see the available payment plans.
We also have Afterpay that will allow you to pay for your course or payment plans in four instalments (if you are in Australia).

There are no entry requirements that you need to meet to enrol in our courses, our courses are for everyone.
If you are under 18, we need written permission from your parent/ guardian for your enrolment to continue, we can arrange that after you have enrolled.

You don’t need to purchase any additional resources to complete our courses.

What do I need to know before I enrol?

We aim to teach you the essentials without you having to purchase any specific computer program.
We recommend that you have access to a word processing program, such as Microsoft Word or Google Docs, so that you can easily complete and submit your assignments.

You sure can. We are here to help you learn whatever your abilities.

Yes, if you are enrolling in a Certificate or Advanced Certificate, you might be eligible for credits if you have evidence of your previous studies or relevant experience. More information is here.

We recommend that you are able to browse websites, send emails and conduct online research. You will need to be able to type and submit your assignments.
If you have limited computer skills, we can make special arrangements for you.

This is possible, it depends on the institution. We recommend that if you would like to use our courses that you contact the institution first. Our Course Handbook is a good resource for this.

Our courses are written in English and we only have English speaking academic staff. If you can read and complete your assignments in English, our courses are ideal for you.

Our courses are designed to build knowledge, hands on skills and industry connections to help prepare you to work in the area, running your own business, professional development or as a base for further study.

This course is aimed at providing you with a solid understanding of the subject. It has been designed to take 600 hours, which includes your course reading, assignment work, research, practical tasks, watching videos and more. When you complete the course, will have a good understanding of the area/ industry you want to work in.

It’s up to you. The study hours listed in the course are a rough guide, however if you were to study a short course (100 hours) at 10 hours per week, you could finish the course in 10 weeks (just an example). Our courses are self-paced, so you can work through the courses in your own time. We recommend that you wait for your tutor to mark and return your assignment before your start your next one, so you get the benefits of their feedback.

The course consists of course notes, videos, set tasks for your practical work, online quizzes, an assignment for each lesson (that you receive feedback from your tutor from) and ends in an exam (which is optional, if would like to receive the formal award at the end), using our custom built Learning Management System - Login.Training.

Our courses are designed for adults to gain professional development and skills to further their careers and start businesses.

Our custom online learning portal allows you to conduct your learning online. There may be practical tasks that you can do offline. You have the option of downloading your course notes or print them to read later.

There is also the option to pay an additional fee for printed course notes and or USB (availability limited to location and deliverability).

Yes, if you don’t have access to the internet, you can receive the course as paper notes or on a USB stick for an additional fee. We can also make alternative arrangements for you to send your assignments to us.

We offer printed notes for an additional fee. Also, you can request your course notes on a USB stick for an additional fee.

Yes, your tutor is here to help you. Simply post any questions you have in your login.training portal or contact the office and we can pass on a message to your tutor.

We are more learning focussed, rather than assessment focussed. You have online quizzes to test your learning, written assignments and can complete an exam at the end of the course (if you want to receive your certificate). You will not receive a pass/ fail on your course work. If you need to add more details on your assignment, we will ask you to resubmit and direct you where you need to focus. If you need help, you can ask your tutor for advice in the student room.

Each module (short course) is completed with one exam.

Exams are optional, however you must sit an exam if you would like to receive a formal award. You will need to find someone who can supervise that you are sitting the exams under exams conditions. There is an additional cost of $60 incl. GST for each exam.
More information is here

There are practical components built into the course that have been designed to be achieved by anyone, anywhere. If you are unable to complete a task for any reason, you can ask your tutor for an alternative.

When you complete the course work and the exams (8-9 exams) and you will be able receive your course certificate- an Advanced Certificate. Otherwise, you can receive a Letter of Completion.

You can bundle the short courses to create your own customised learning bundle, Certificates or Advanced Certificates. More information is on this page.

Yes, our courses are built to be applicable for people living anywhere in any situation. We provide the fundamentals, and each student can apply their own unique flair for their own interests, region and circumstances with the one-on-one guidance of a tutor. There is also a bit of student directed research involved.

Employers value candidates with industry skills, knowledge, practical skills and formal learning. Our courses arm you with all of these things to help prepare you for a job or start your own business. The longer you study the more you will learn.

ACS has an arrangement with OAMPS (formerly AMP) who can arrange Professional Indemnity from Australian and New Zealand graduates across all disciplines. Ph: 1800 222 012 or email acs@oamps.com.au.

Who are ACS Distance Education?

ACS Distance Education have been educating people for over 40 years.

We are established and safe- we have been in education for over 40 years.
We are focused on developing innovative courses that are relevant to you now and what you will need to know in the future.
We are focused on helping you learn and make the most of your experience.
You can enrol at any time, you can work on your course when it suits you and at your own pace.
We are connected to many industry bodies and our staff participate in continuous improvement and learning activities to ensure that we are ahead of what learning is needed for the future.

Our courses are not accredited by the Australian Government. However many of our courses are recognised and held in high regard by many industry bodies.

Our courses are written by our staff, who all have many years experience and have qualifications in their speciality area. We have lots of academic staff who write and update our courses regularly.

How do I enrol my staff/ sponsored students?

Yes, you can do a request for a bulk enrolment and request an invoice on our Invoice Request Form

We can prepare an invoice, quote or proforma invoice. Simply complete your details on our Invoice Request form

We can arrange bulk discounts for your course enrolment, please get in touch with us to discuss your needs.

Yes, we have many students who are in locked facilities, such as prisons or hospitals. We can cater by also offering paper notes at an additional cost.

What if I have any more questions or need more information?

We can assist you to find the right course for your needs. Get in touch with us via email (admin@acs.edu.au) call on +61 7 5562 1088 or complete our course advice form.

What if I change my mind?

Please get in touch with studentservices@acs.edu.au if you would like to be removed from our mail list.

If you would like ACS Distance Education to delete your information at any time (whether you are a customer or a prospective customer), please contact our privacy officer and we will process this ( admin@acs.edu.au ).

If students require a reproduction of their certificate, an electronic copy can be provided at a cost of AUD$35 incl GST. Printed copies are not available.

Course Contributors

The following academics were involved in the development and/or updating of this course.

Kate Gibson
Kate Gibson

Kate has 12 years experience as a marketing advisor and experience as a project manager. Kate has traveled and worked in a variety of locations including London, New Zealand and Australia. Kate has a B.Soc.Sc, Post-Grad. Dip. Org Behaviour (HR).

Denise Hodges (generic)
Denise Hodges

Promotions Manager for ABC retail, Fitness Programmer/Instructor, Small Business Owner, Marketing Coordinator (Laserpoint). Over 20 years varied experienced in business and marketing. More recently Denise studied naturopathy to share her passion for health and wellness. Denise has an Adv.Dip.Bus., Dip. Clothing Design, Adv.Dip.Naturopathy (completing).

Rosemary Davies
Rosemary Davies

Businesswoman, Journalist, Editor, Broadcaster, Teacher, Consultant for over 30 years.

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