Graphic Design

Working as a graphic designer involves more than art - it requires time management, communication skills, and technical expertise. This course will provide a great foundation to help you express your client’s visions.

Course Code: BIT205
Fee Code: S3
Duration (approx) Duration (approx) 100 hours
Qualification Statement of Attainment
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This course will teach you all about Graphic Design. Build your skills, awareness and understanding of graphic design, and learn how it is applied commercially across a range of disciplines, ranging from marketing to publishing and beyond.

If you are wanting to know more about graphic design - either because you are looking for new career or because you work in a complementary profession, this is the course for you.

The tasks in this course will expose you to the varied situations in which you will be required to use your technical abilities while working as a graphic designer.

 

Lesson Structure

There are 10 lessons in this course:

  1. Scope and Nature of Graphic Design
    • Scope of Graphic Design
    • Where Do Designers Work?
    • Careers in Graphic Design
    • Skills Required
    • General Roles of a Graphic Designer
    • Nature of the Work
    • Art Director
    • Graphic Designer
    • Brief History of Graphic Design
    • The Language (Graphics Terminology)
    • Application Software
    • Examples of Software
  2. Design Fundamentals - line, tone, colour, etc.
    • Design Elements
    • Design Criteria
    • Theories of Composition
    • Practical Devices of Composition
    • Gestalt Principles of Perception
    • Choosing Images
    • Choosing Computer Formats
  3. Colour Theory and Applications
    • Colour Formats
    • Hex Colours
    • The Difference between Coloured and White Light
    • Differences in Colour
    • The Meaning of Colours - Emotional Response
  4. Typography
    • How Much of an Impact?
    • Typography (Lettering) Size
    • Typography Weight
    • Typography Colour
    • Typography Location
    • Typography Styles
    • Choosing Fonts
  5. Illustration - methods & techniques
    • Traditional Illustration
    • Illustration Today
    • Illustration - Methods & Techniques
    • Processing Images
    • Tonal Zone System
    • Sketching an Initial Design
    • Digital Illustration
    • Raster Graphics
    • Vector Graphics
  6. Logotype Design
    • What Is A Logo?
    • Creating Logos
    • Designing Business Cards
    • Designing Letterheads
    • Designing Banners
  7. Layout Design
    • Getting the Message Across
    • Effective Organisation
    • Attract Attention
    • General Guidelines
    • Key Elements & Principles of Layout
    • The Design Process
    • What Software Does A Graphic Artist Use?
  8. Design Systems and the Design Industry - design briefs, how to bid for jobs, etc.
    • Significant Design Sectors
    • Primary Design Areas
    • Scope and Nature of the Graphic Design Industry Today
    • Design Systems
    • Designing to Persuade
    • Design to Inform
    • Design to Educate
    • Design to Entertain
    • What Is A Design Brief?
    • Example Layout of a Design Brief
    • Web Page Design
  9. Comparative Design - lessons from other designers (lots of research)
    • Important People in The History Of Graphic Design
  10. Design Project - a practical project applying everything prior to this.
    • Important People in the History Of Graphic Design
    • What Is PBL?
    • Problem Definition
    • People you work with and Mode of Interaction

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.


Design Tips When Putting together a Layout
Length of a line of text needs to be balanced according to size of the text. (Long lines are inappropriate for tiny lettering, but may be very appropriate for very large letters).

- Don’t clutter (increasing white space will make words and images more noticeable)Do not use borders, boxes, clip art excessively or inappropriately. These things can cause clutter and detract from the message of the artwork.Use less rather than more fonts.

- Use caps with the correct fonts (Some fonts are caps only!)

- Use one space between sentences rather than two (mostly)

- Do not over use centering, particularly with text

- Use ragged right or full justification (mostly)

- Avoid double hard returns after a paragraph

- Use proper punctuation

- Reset software defaults (usually default settings are inappropriate when creating a design)

- Use rules of third and the golden ratio to help with layouts

- Fonts have different weights light, normal, semi bold, bold, italic use these rather than a different font.

What do you know about Typography?
Typography involves the choosing and using of letters in the words you produce in your graphic design.
Typeface selection can be a very subjective and personal decision, that is easily affected by bias of a designer. A good designer needs to be able to adopt a perspective that is as far away from any sort of prejudice as possible; and choose typefaces that are most suited to the job at hand, and suitable for the client and the reader.

Consider the criteria you are applying
Must be Legible (ie. The way individual letters look will determine how legible they are)

Must be Readable (ie. The way different letters are arranged together will determine how readable they are)

Must have appropriate impact (Letters can be legible and readable, and still not get noticed, for example, bold, contrasting letters have more impact) 


ACS Distance Education holds an Educational Membership with the ATA.

Member of Study Gold Coast Education Network.

ACS Global Partner - Affiliated with colleges in seven countries around the world.

Since 1999 ACS has been a recognised member of IARC (International Approval and Registration Centre). A non-profit quality management organisation servicing education.

Principal, John Mason is a long term member of the Garden Media Guild

Principal of ACS Distance Education, John Mason, is a foundation member of the Horticultural Media Association in Australia.

UK Register of Learning Providers, UK PRN10000112


How can I start this course?

You can enrol at anytime and start the course when you are ready. Enrolments are accepted all year - students can commence study at any time. All study is self paced and ACS does not set assignment deadlines.

Please note that if a student is being assisted by someone else (e.g. an employer or government subsidy), the body offering the assistance may set deadlines. Students in such situations are advised to check with their sponsor prior to enrolling. The nominal duration of a course is approximately how long a course takes to complete. A course with a nominal duration of 100 hours is expected to take roughly 100 hours of study time to complete. However, this will vary from student to student. Short courses (eg. 100 hrs duration) should be completed within 12 months of enrolment. Certificates, Advanced Certificates and Awards (eg. over 500 hours duration) would normally be completed within 3 -5 years of enrolment. Additional fees may apply if a student requires an extended period to complete.
If a student cannot submit their assignments for 6 months to ACS, they should advise the school to avoid cancellation of their student
registration. Recommencement fees may apply.

Simply click on the ENROL OPTIONS button at the top of this screen and follow the prompts.

You can see the course price at the top of this page. Click 'enrolment options' to see any payment options available.

You can pay by Credit Card, PayPal, Afterpay or bank transfer.

Yes! We have payment plans for most courses. Click 'enrolment options' to see the available payment plans.
We also have Afterpay that will allow you to pay for your course or payment plans in four instalments (if you are in Australia).


What do I need to know before I enrol?

There are no entry requirements that you need to meet to enrol in our courses, our courses are for everyone.
If you are under 18, we need written permission from your parent/ guardian for your enrolment to continue, we can arrange that after you have enrolled.

You don’t need to purchase any additional resources to complete our courses.

We aim to teach you the essentials without you having to purchase any specific computer program.
We recommend that you have access to a word processing program, such as Microsoft Word or Google Docs, so that you can easily complete and submit your assignments.

You sure can. We are here to help you learn whatever your abilities.

Yes, if you are enrolling in a Certificate or Advanced Certificate, you might be eligible for credits if you have evidence of your previous studies or relevant experience. More information is here.

We recommend that you are able to browse websites, send emails and conduct online research. You will need to be able to type and submit your assignments.
If you have limited computer skills, we can make special arrangements for you.

This is possible, it depends on the institution. We recommend that if you would like to use our courses that you contact the institution first. Our Course Handbook is a good resource for this.

Our courses are written in English and we only have English speaking academic staff. If you can read and complete your assignments in English, our courses are ideal for you.

Our courses are designed to build knowledge, hands on skills and industry connections to help prepare you to work in the area, running your own business, professional development or as a base for further study.

This course has been designed to cover the fundamentals of the topic. It will take around 100 hours to complete, which includes your course reading, assignment work, research, practical tasks, watching videos and anything else that is contained in the course. Our short courses are a great way to do some professional development or to learn a new skill.

It’s up to you. The study hours listed in the course are a rough guide, however if you were to study a short course (100 hours) at 10 hours per week, you could finish the course in 10 weeks (just an example). Our courses are self-paced, so you can work through the courses in your own time. We recommend that you wait for your tutor to mark and return your assignment before your start your next one, so you get the benefits of their feedback.

The course consists of course notes, videos, set tasks for your practical work, online quizzes, an assignment for each lesson (that you receive feedback from your tutor from) and ends in an exam (which is optional, if would like to receive the formal award at the end), using our custom built Learning Management System - Login.Training.

Our courses are designed for adults to gain professional development and skills to further their careers and start businesses.

Our custom online learning portal allows you to conduct your learning online. There may be practical tasks that you can do offline. You have the option of downloading your course notes or print them to read later.

There is also the option to pay an additional fee for printed course notes and or USB (availability limited to location and deliverability).

Yes, if you don’t have access to the internet, you can receive the course as paper notes or on a USB stick for an additional fee. We can also make alternative arrangements for you to send your assignments to us.

We offer printed notes for an additional fee. Also, you can request your course notes on a USB stick for an additional fee.

Yes, your tutor is here to help you. Simply post any questions you have in your login.training portal or contact the office and we can pass on a message to your tutor.

We are more learning focussed, rather than assessment focussed. You have online quizzes to test your learning, written assignments and can complete an exam at the end of the course (if you want to receive your certificate). You will not receive a pass/ fail on your course work. If you need to add more details on your assignment, we will ask you to resubmit and direct you where you need to focus. If you need help, you can ask your tutor for advice in the student room.

Each module (short course) is completed with one exam.

Exams are optional, however you must sit an exam if you would like to receive a formal award. You will need to find someone who can supervise that you are sitting the exams under exams conditions. There is an additional cost of $55 (AUS) $50 (O/S) for each exam.
More information is here

There are practical components built into the course that have been designed to be achieved by anyone, anywhere. If you are unable to complete a task for any reason, you can ask your tutor for an alternative.

When you complete the course work and the exam and you will be able receive your course certificate- a Statement of Attainment. Otherwise, you can receive a Letter of Completion.

You can bundle the short courses to create your own customised learning bundle, Certificates or Advanced Certificates. More information is on this page.

Yes, our courses are built to be applicable for people living anywhere in any situation. We provide the fundamentals, and each student can apply their own unique flair for their own interests, region and circumstances with the one-on-one guidance of a tutor. There is also a bit of student directed research involved.

Employers value candidates with industry skills, knowledge, practical skills and formal learning. Our courses arm you with all of these things to help prepare you for a job or start your own business. The longer you study the more you will learn.

ACS has an arrangement with OAMPS (formerly AMP) who can arrange Professional Indemnity from Australian and New Zealand graduates across all disciplines. Ph: 1800 222 012 or email acs@oamps.com.au.


Who are ACS Distance Education?

ACS Distance Education have been educating people for over 40 years.

We are established and safe- we have been in education for over 40 years.
We are focused on developing innovative courses that are relevant to you now and what you will need to know in the future.
We are focused on helping you learn and make the most of your experience.
You can enrol at any time, you can work on your course when it suits you and at your own pace.
We are connected to many industry bodies and our staff participate in continuous improvement and learning activities to ensure that we are ahead of what learning is needed for the future.

Our courses are not accredited by the Australian Government. However many of our courses are recognised and held in high regard by many industry bodies.

Our courses are written by our staff, who all have many years experience and have qualifications in their speciality area. We have lots of academic staff who write and update our courses regularly.


How do I enrol my staff/ sponsored students?

Yes, you can do a request for a bulk enrolment and request an invoice on our Invoice Request Form

We can prepare an invoice, quote or proforma invoice. Simply complete your details on our Invoice Request form

We can arrange bulk discounts for your course enrolment, please get in touch with us to discuss your needs.

Yes, we have many students who are in locked facilities, such as prisons or hospitals. We can cater by also offering paper notes at an additional cost.


What if I have any more questions or need more information?

We can assist you to find the right course for your needs. Get in touch with us via email (admin@acs.edu.au) call on +61 7 5562 1088 or complete our course advice form.


What if I change my mind?

Please get in touch with studentservices@acs.edu.au if you would like to be removed from our mail list.

If you would like ACS Distance Education to delete your information at any time (whether you are a customer or a prospective customer), please contact our privacy officer and we will process this ( admin@acs.edu.au ).




Course Contributors

The following academics were involved in the development and/or updating of this course.

Jacinda Cole

Former operations manager for highly reputable Landscape firm, The Chelsea Gardener, before starting her own firm. Jacinda has over 20 years of industry experience in Psychology, Landscaping, Publishing, Writing and Education. Jacinda has a B.Sc., Psych.C

Christine Todd

University lecturer, businesswoman, photographer, consultant and sustainability expert; with over 40 years industry experience
B.A., M.Plan.Prac., M.A.(Social).
An expert in planning, with years of practical experience in permaculture.

Josiane Joubran

CSC consultant with IBM, Software QA Engineer, Course Writer and Tutor. Josiane is an I.T professional with extensive experience with computer hardware and engineering in Lebanon and Australia. Josiane has a B.Eng., Grad.Dip.I.T., Master Info.Tech., MCP,





Tutors

Meet some of the tutors that guide the students through this course.

Josiane Joubran

.

Alan Vo

Alan has 14 years experience as an I.T professional in Australia. Extensive experience with software engineering, web development, web marketing, and ecommerce at digital agencies as well as client-sides on various projects and industries.

Helen Rex

Dip.I.T., Cert IT, part B.A.

Helen started her career as a chef before travelling extensively in Europe while living in the U.K. She moved from cooking to the financial markets where she started her career in Information Technology.
With over 25 years experience in information technology primarily in the financial markets, local government and animal health sectors. Helen moved from working in IT to the education sector where she has been involved
in tutoring, course development and learning management systems.
She is currently living in rural New South Wales with her family and enjoying studying law part time.

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