E Commerce

Learn about electronic marketing. Gain valuable SEO, e-marketing and e-commerce skills.

Course Code: BIT100
Fee Code: S3
Duration (approx) Duration (approx) 100 hours
Qualification Statement of Attainment
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Learn about Modern Electronic Marketing 

  • Retail shopping today is in strong competition with shopping on the internet.
  • People today are using less cash and more credit cards and bank transfers to pay for things.
Commerce today is increasingly based upon electronic technologies; and success in any type of business depends heavily upon understanding and properly using e commerce.  
 
E commerce is constantly changing though - so what you learn today, may become different tomorrow!
 
If you do this course, you will be setting down a framework; developing the awareness and understanding needed to stay up to date; and if you are using e commerce regularly, your knowledge and skill to function in this field will become easier to develop.  
 

Lesson Structure

There are 8 lessons in this course:

  1. Introduction
    • What is e-commerce
    • Security
    • How to Protect a Business
    • Marketing on the Internet
    • Searching for Data on the Net
    • Contract Law
    • Warranty and Conditions
    • Sellers Liability
    • Consumer Laws
    • Manufacturers Liability
    • International Sales Contract Rules
    • Setting up a Business
    • Setting up an E Commerce Web Site
    • Bootstrap Sites
  2. Success & Failure What makes the Difference?
    • Introduction
    • Awareness of Technology
    • What makes an E Commerce Site Successful
    • Dotcom Failures
    • Site Visibility
  3. Promotional Strategies are different on the internet
    • Internet Code of Conduct
    • Analysing the market
    • Selecting Target Markets
    • Developing the marketing mix
    • Managing the marketing effort.
    • The Launch
    • Promoting an E Commerce Site
    • Marketing Strategies and Plan
  4. Optimizing Web Site Potential
    • Monitoring Visitors
    • Ground Rules Keep Changing
    • Meta Tags
    • Evaluation/Review Services
    • Paid Services
    • Search Engine Optimisation
    • Main Page Content
    • Searchable words
    • Use of important Key Words
    • Page Titles
    • Links:
    • Frequency of changes
    • Good URL Structure
    • Navigation
    • Capture of Visitors
    • Download Speed
    • Graphics
    • Targeting
    • Site Maps
  5. Increasing Web Site Exposure
    • Marketing Plan
    • Marketing Mix
    • Advertising
    • Personal Selling
    • Direct Marketing
    • Collateral Promotion
    • Channels of Distribution
    • Google Adwords
    • Search Marketing
    • Affiliate Marketing
    • Free Content
    • Web Banners
    • Social Media Optimisation
    • Digital Marketing
    • Creative Buzz
    • Community
    • Guerilla Marketing
  6. Automating Supply of Goods, Services and Cash flow
    • Payment
    • Ways to Supply Goods or Services
    • Drop Shipping
    • Outsourcing
    • Payment Gateways
    • SSL
    • Getting a Merchant Account for Credit Cards
  7. Managing Constant Change
    • Resource Planning
    • Constant Review & Development Strategy
    • Outsourcing
    • Understanding Technology
    • Bandwidth
    • Information Currency vs. Cash Currency
    • Keeping a Web Site Current
    • Web Analytics
    • Change Management and Corporate Structure
  8. Dealing with E Commerce Problems
    • Learning from Others Mistakes
    • Determining Where it Went Wrong
    • Legal Issues (eg. Privacy, Consumer Protection, Copyright, Patents)
    • Managing Risk
    • Charge back
    • Computer and Office Security
    • Insurance

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Aims

  • Recognise the nature and scope of e commerce
  • Differentiate between successful and unsuccessful e commerce operations, and identify key factors in their success or failure
  • Develop strategies for promotion of business activity using broad e commerce tools.
  • Monitor and adjust e commerce strategies on a web site in order to improve performance with respect to stated goals.
  • Develop strategies that will cause growth in Web Site exposure.
  • Distinguish between alternative e commerce tools for managing the supply of goods and services, and the flow of cash.
  • Develop methods for managing change within the e commerce context.
  • Manage risk within the e commerce context in order to minimise the impact of problems that emerge.

What You Will Do

  • Research demographic information in a specific locality that may be relevant in profiling a particular market sector (You are free to select any market sector that is relevant, or of interest to yourself
  • Investigate how credit cards work for a business. As a business operator, how do you process a payment; how do you get paid, and what costs are involved. How does an Eftpos machine work, and why would a business use this rather than other methods of processing credit cards?
  • Go to http://www.dmoz.com and work out how to submit a website. Go through the process but do not do the actual submission. Explain the steps taken to submit the site
  • Consider ways an e marketing strategy could be used for selling motor cars need to be different to an e marketing strategy for selling books?
  • Present a plan for marketing a service or product using e commerce
  • What are the advantages and disadvantages of using a PR firm to promote a web site rather than doing it yourself?
  • How would you decide on the value of listings on different Search Engines and Directories?
  • Surf the net to identify different sites, each using one of the following marketing types:
    • Affiliate marketing;
    • Free Content Marketing;
    • Buzz Marketing and User Group Marketing.
  • Compare these 4 different sites, and make notes about how well you feel each is marketing itself and why.
  • Develop a Marketing plan for a web site that includes both on line and off line promotions.
  • Using a budget of $5000, outline how and on what you would spend the money, using at least3 types of paid advertising and 3 types of free advertising
  • How can a potential buyer determine whether it is safe to use their credit card number over the internet?
  • How would you respond if a potential customer in another country says they want to purchase from you; but insists they pay you in their countries currency; and not yours?
  • What is the fastest way of getting a payment made by a customer to appear in your own bank account?
  • Banking on-line is becoming an accepted norm by society.List the different on-line services being offered by banks today.
  • Consider three different products offered electronically.Name them and then explain how you would arrange delivery of these products.Give reasons why you chose those particular modes of delivery.

New Innovations are continually emerging in the world of e commerce.

Sometimes these are a new piece of hardware or software; and other times, they are innovative ways of using the hardware or software that exists. 
 
Not all new innovations are successful and sustained. If you adopt the wrong innovation, or adopt an innovation at the wrong time; it can be a disaster for your business. On the other hand; failing to adopt an innovation until after all of your competitors; can put you at a severe commercial disadvantage. 
 
 

 

Member of Study Gold Coast Education Network.

ACS Global Partner - Affiliated with colleges in seven countries around the world.

Since 1999 ACS has been a recognised member of IARC (International Approval and Registration Centre). A non-profit quality management organisation servicing education.


How can I start this course?

You can enrol at anytime and start the course when you are ready. Enrolments are accepted all year - students can commence study at any time. All study is self paced and ACS does not set assignment deadlines.

Please note that if a student is being assisted by someone else (e.g. an employer or government subsidy), the body offering the assistance may set deadlines. Students in such situations are advised to check with their sponsor prior to enrolling. The nominal duration of a course is approximately how long a course takes to complete. A course with a nominal duration of 100 hours is expected to take roughly 100 hours of study time to complete. However, this will vary from student to student. Short courses (eg. 100 hrs duration) should be completed within 12 months of enrolment. Certificates, Advanced Certificates and Awards (eg. over 500 hours duration) would normally be completed within 3 -5 years of enrolment. Additional fees may apply if a student requires an extended period to complete.
If a student cannot submit their assignments for 6 months to ACS, they should advise the school to avoid cancellation of their student
registration. Recommencement fees may apply.

Simply click on the ENROL OPTIONS button at the top of this screen and follow the prompts.

You can see the course price at the top of this page. Click 'enrolment options' to see any payment options available.

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We also have Afterpay that will allow you to pay for your course or payment plans in four instalments (if you are in Australia).


What do I need to know before I enrol?

There are no entry requirements that you need to meet to enrol in our courses, our courses are for everyone.
If you are under 18, we need written permission from your parent/ guardian for your enrolment to continue, we can arrange that after you have enrolled.

You don’t need to purchase any additional resources to complete our courses.

We aim to teach you the essentials without you having to purchase any specific computer program.
We recommend that you have access to a word processing program, such as Microsoft Word or Google Docs, so that you can easily complete and submit your assignments.

You sure can. We are here to help you learn whatever your abilities.

Yes, if you are enrolling in a Certificate or Advanced Certificate, you might be eligible for credits if you have evidence of your previous studies or relevant experience. More information is here.

We recommend that you are able to browse websites, send emails and conduct online research. You will need to be able to type and submit your assignments.
If you have limited computer skills, we can make special arrangements for you.

This is possible, it depends on the institution. We recommend that if you would like to use our courses that you contact the institution first. Our Course Handbook is a good resource for this.

Our courses are written in English and we only have English speaking academic staff. If you can read and complete your assignments in English, our courses are ideal for you.

Our courses are designed to build knowledge, hands on skills and industry connections to help prepare you to work in the area, running your own business, professional development or as a base for further study.

This course has been designed to cover the fundamentals of the topic. It will take around 100 hours to complete, which includes your course reading, assignment work, research, practical tasks, watching videos and anything else that is contained in the course. Our short courses are a great way to do some professional development or to learn a new skill.

It’s up to you. The study hours listed in the course are a rough guide, however if you were to study a short course (100 hours) at 10 hours per week, you could finish the course in 10 weeks (just an example). Our courses are self-paced, so you can work through the courses in your own time. We recommend that you wait for your tutor to mark and return your assignment before your start your next one, so you get the benefits of their feedback.

The course consists of course notes, videos, set tasks for your practical work, online quizzes, an assignment for each lesson (that you receive feedback from your tutor from) and ends in an exam (which is optional, if would like to receive the formal award at the end), using our custom built Learning Management System - Login.Training.

Our courses are designed for adults to gain professional development and skills to further their careers and start businesses.

Our custom online learning portal allows you to conduct your learning online. There may be practical tasks that you can do offline. You have the option of downloading your course notes or print them to read later.

There is also the option to pay an additional fee for printed course notes and or USB (availability limited to location and deliverability).

Yes, if you don’t have access to the internet, you can receive the course as paper notes or on a USB stick for an additional fee. We can also make alternative arrangements for you to send your assignments to us.

We offer printed notes for an additional fee. Also, you can request your course notes on a USB stick for an additional fee.

Yes, your tutor is here to help you. Simply post any questions you have in your login.training portal or contact the office and we can pass on a message to your tutor.

We are more learning focussed, rather than assessment focussed. You have online quizzes to test your learning, written assignments and can complete an exam at the end of the course (if you want to receive your certificate). You will not receive a pass/ fail on your course work. If you need to add more details on your assignment, we will ask you to resubmit and direct you where you need to focus. If you need help, you can ask your tutor for advice in the student room.

Each module (short course) is completed with one exam.

Exams are optional, however you must sit an exam if you would like to receive a formal award. You will need to find someone who can supervise that you are sitting the exams under exams conditions. There is an additional cost of $55 (AUS) $50 (O/S) for each exam.
More information is here

There are practical components built into the course that have been designed to be achieved by anyone, anywhere. If you are unable to complete a task for any reason, you can ask your tutor for an alternative.

When you complete the course work and the exam and you will be able receive your course certificate- a Statement of Attainment. Otherwise, you can receive a Letter of Completion.

You can bundle the short courses to create your own customised learning bundle, Certificates or Advanced Certificates. More information is on this page.

Yes, our courses are built to be applicable for people living anywhere in any situation. We provide the fundamentals, and each student can apply their own unique flair for their own interests, region and circumstances with the one-on-one guidance of a tutor. There is also a bit of student directed research involved.

Employers value candidates with industry skills, knowledge, practical skills and formal learning. Our courses arm you with all of these things to help prepare you for a job or start your own business. The longer you study the more you will learn.

ACS has an arrangement with OAMPS (formerly AMP) who can arrange Professional Indemnity from Australian and New Zealand graduates across all disciplines. Ph: 1800 222 012 or email acs@oamps.com.au.


Who are ACS Distance Education?

ACS Distance Education have been educating people for over 40 years.

We are established and safe- we have been in education for over 40 years.
We are focused on developing innovative courses that are relevant to you now and what you will need to know in the future.
We are focused on helping you learn and make the most of your experience.
You can enrol at any time, you can work on your course when it suits you and at your own pace.
We are connected to many industry bodies and our staff participate in continuous improvement and learning activities to ensure that we are ahead of what learning is needed for the future.

Our courses are not accredited by the Australian Government. However many of our courses are recognised and held in high regard by many industry bodies.

Our courses are written by our staff, who all have many years experience and have qualifications in their speciality area. We have lots of academic staff who write and update our courses regularly.


How do I enrol my staff/ sponsored students?

Yes, you can do a request for a bulk enrolment and request an invoice on our Invoice Request Form

We can prepare an invoice, quote or proforma invoice. Simply complete your details on our Invoice Request form

We can arrange bulk discounts for your course enrolment, please get in touch with us to discuss your needs.

Yes, we have many students who are in locked facilities, such as prisons or hospitals. We can cater by also offering paper notes at an additional cost.


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Course Contributors

The following academics were involved in the development and/or updating of this course.

Denise Hodges

Promotions Manager for ABC retail, Fitness Programmer/Instructor, Small Business Owner, Marketing Coordinator (Laserpoint). Over 20 years varied experienced in business and marketing. More recently Denise studied naturopathy to share her passion for healt

Dr. Sherif Sakr

Research Scientist and University Lecturer in Computer Science and Engineering. Sherif has a PhD in Computer Science, MSc, BSc.

Sarah Jury

Over 15 years working in small business, I.T., education and science. Sarah has a PGCE(Post Compulsory Education), BSc(Hons) (Genetics), DipComp(Open), CertWebApps(Open).
She has designed and created several Web sites for different organisations.





Tutors

Meet some of the tutors that guide the students through this course.

Josiane Joubran

Josiane has eight years experience as an I.T professional in Lebanon and Australia. Extensive experience with computer hardware and engineering, CSC consultant with IBM, Software QA Engineer, Course Writer and Tutor

Lachlan Allan

Lachlan has experience of the hospitality, banking and utilities sectors in managerial positions in the UK. Following a career change after moving to Australia, he is also experienced in the medical engineering field where he was an engineer responsible for devices at hospital sites and laboratories

Alan Vo

Alan has 14 years experience as an I.T professional in Australia. Extensive experience with software engineering, web development, web marketing, and ecommerce at digital agencies as well as client-sides on various projects and industries.

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