Certificate in Business Psychology


Study psychology and study business, by distance education, to learn how to manage staff, clients and colleagues in a business environment for success in business.

Course CodeVPS017
Fee CodeCT
Duration (approx)600 hours
QualificationCertificate


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STUDY BUSINESS PSYCHOLOGY ONLINE


Become a leading Business Coach, Entrepreneur, Inspirational Manager Successful Business Owner, Human Resource Manager...
 
Business Psychology examines the relationship between people and work. And provides insights into how to improve the performance and well-being of the workers, and enhance the overall operations of the business.
 
Businesses are going through continuous improvements, and in the current global financial situation businesses have been forced to re-evaluate existing structures, procedures, work culture etc. People with business psychology knowledge and skills are an incredibly valuable asset to ensure the ongoing success of a business... Become one of these people by enrolling now!

Modules

Core ModulesThese modules provide foundation knowledge for the Certificate in Business Psychology.
 Industrial Psychology BPS103
 Marketing Psychology BPS107
 Business Coaching BBS304
 
Elective ModulesIn addition to the core modules, students study any 3 of the following 9 modules.
 Industry Project BIP000
 Leadership BBS110
 Motivation VBS111
 Stress Management VPS100
 Careers Counselling BPS202
 Conflict Management BPS201
 Entrepreneurship BBS204
 Ethics BPS217
 Business Planning BBS302
 

Note that each module in the Certificate in Business Psychology is a short course in its own right, and may be studied separately.


WHAT DOES BUSINESS COACHING INVOLVE?


The business coaching process has to start with an assessment of the business’ or individual’s current challenges and potential and looks at the priorities for action and looking for desired outcomes. This provides the business coach with information on how to create coaching goals and strategies to support the client and a method to evaluate their progress. 

In later sessions, the coach will provide other resources to supplement the coaching process, such as

  • checklists
  • assessments
  • articles
  • management models

Business coaching derives much of its methodology from management, behavioural sciences and psychology. Firstly we’ll look at some of the underlying models of business coaching. 

Cognitive behaviour therapy is one approach where the client is first helped to identify which behaviours are resulting in, or maintaining their problems or lacks, then to identify behavioural strategies for addressing those behaviours. The focus is on self-motivated behaviour change. To work, it requires that the client understands where their own behaviours have been harmful or a hindrance to their wellbeing or progress.

Our beliefs and attitudes about situations in life are often our biggest obstacle in obtaining emotional stability and making productive life choices. Coaching focuses on increasing a client’s awareness of the attitudes and beliefs that limit them. The cognitive behavioural approach is the preferred method of many coaches. The cognitive behavioural approach looks at the client’s current behaviour and asks them to consider:

How is my current attitude or belief working counter-productively for me? 

How might changing this be of benefit to me?                                 

The cognitive-behavioural approach focuses on difficulties which are present right now, and depends upon the client and the therapist developing a common view on the individual’s problem. Then the life coach develops strategies to help the client. These strategies are continuously monitored and re evaluated.

The approach can be used to help anyone irrespective of cultural, gender and abilities.

So how can this approach help when related to business? There are a number of ways, consider these examples –

  • A business man who thinks he can’t succeed with his new business because his previous business failed.
  • A business woman who won’t try new areas in her business because she is worried they won’t work.
  • A business man who is always talking himself down in front of others.
  • A business woman who thinks she can’t cope with her work life balance.

All of these examples could be helped to think in a more positive way about what they hope to achieve.

A goal-centred approach focuses on identifying and clarifying the client’s goals, prioritising them, and then devising strategies for achieving them. This includes breaking larger goals into smaller ones, which are more easily achieved and then monitoring results. The focus is on establishment of clear, realistic goals. Then the coach will support the client to achieve some or all of the goals. To work, this approach requires the client’s full commitment to achieving the priorities, and his/her understanding of the realities within which the goals must be achieved, such as the person’s skills etc.

A goal centred approach works well for individuals who get discouraged by imagining their ultimate aim to be too big to achieve, which then leads to them giving up. For such individuals a goal centred approach will be more productive.

This approach can be very effective for business coaching in encourage clients to set goals and consider ways to achieve them.

Another variation of this is a reality-based approach, which focuses on identifying the client’s current reality (what their situation really is, and what they really are and do), and comparing it to the client’s desired reality (what they want their situation to be and who they really want to be). Then, the client is helped to identify strengths and potentials within the current reality that can be developed to move towards a realistic desired reality. The focus is on understanding and accepting what is as a starting point for future action. To work, this approach requires that the client let go of illusions, take a realistic perspective and become fully involved in the present as a basis for movement into the future.

A motivational approach focuses in boosting the person’s self-esteem, overcoming self-doubt and fear of failure. Here, the client’s emotions and attitudes are the key factors, and the achievement of goals is a means to change negative attitudes into positive attitudes. To work, this approach requires the client’s willingness to let go of self-defeating attitudes.

Note that none of these approaches involves psychotherapy, attempting to deal with a client’s existing emotional issues or past issues, which require much deeper counselling and psychological skills. You would refer a client to a counsellor or a psychologist for these.

As we said previously, a client may come to a business coach for support to change how their business works or for how they as an individual work, so the best method, will depend on what they are hoping to achieve. A business coach will often use a range of methods when working with a client.

Coaching follows a particular process through which the coach will work with their client. Consider the stages of the coaching process. 
 
SUPPLEMENTARY READING

The school's bookshop is publishing a new e book every few weeks, providing our students with a reliable and up to date source of supplementary reading material.
 
At a time when many publishers are suffering, bookshops are closing and less printed books are being published; we believe it is important to ensure students can get books that they are referred to by their tutors, and the only real way to ensure this is to have our staff write and publish the titles.
In addition, these books are written with the courses in mind; and as such are more in line with your needs as a student.
 
Visit the bookshop at www.acsebook.com




Why You Should Study This Course

This course is a little different to your typical business qualification. Instead of focusing on operations, sales and marketing it leans more towards understanding employees and the behaviour of business users. The course is ideal for people who want to have some different insights which can be applied in the workplace to enhance employee morale and business productivity.  Graduates will have knowledge and skills which mark them out from other potential employees and make them attractive to employers.

The course is designed to be of benefit to people working in or aspiring to work in:

  • Management
  • Personnel management
  • Human resources
  • Business ownership   
  • Entrepreneurship
  • Occupational psychology
  • Business coaching

 

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Kate Gibson

Kate has 12 years experience as a marketing advisor and experience as a project manager. Kate has traveled and worked in a variety of locations including London, New Zealand and Australia. Kate has a B.Soc.Sc, Post-Grad. Dip. Org Behaviour (HR).
Lyn Quirk

M.Prof.Ed.; Adv.Dip.Compl.Med (Naturopathy); Adv.Dip.Sports Therapy Over 30 years as Health Club Manager, Fitness Professional, Teacher, Coach and Business manager in health, fitness and leisure industries. As business owner and former department head fo
Gavin Cole

Psychologist, Educator, Author, Psychotherapist. B.Sc., Psych.Cert., M. Psych. Cert.Garden Design, MACA Gavin has over 25 years of experience in psychology, in both Australia and England. He has co-authored several psychology text books and many course
Tracey Jones

B.Sc. (Psych), M.Soc.Sc., Dip.Social Work, P.G.Dip Learning Disability, Cert Editing, Cert Creative Writing, PGCE. Member British Psychological Society, Member Assoc. for Coaching, Member British Learning Assoc. 25 years industry experience in writing,
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