Advanced Certificate in Event Management

An intensive online course for people with a flair for organising events. Learn good management techniques and develop a career in event management.

Course CodeVRE052
Fee CodeAC
Duration (approx)900 hours
QualificationAdvanced Certificate

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Become a Skilled Organiser

This course is designed to equip students with a range of necessary event management and business skills. It is designed to prepare you for a professional career in this field, and to develop a capacity to manage a wide range of different events, small or large.


Study, Learn, Work Managing Events

Start an event management business, or seek jobs in event management companies.

Make a career out of what comes to you naturally!
If you love organizing events and creating fun for people, this is the career for you!

What do Graduates of Event Management do?

  • Sub contract services to organisers of shows, conferences, concerts etc, on an event by event basis

  • Start their own business (Wedding planner, Party planner, Exhibition company, Conference organiser, etc)

  • Work in a larger established exhibition company

  • Work for hotels, reception centres, exhibition and conference venues, sporting venues or other enterprises involved with provision of events



Core ModulesThese modules provide foundation knowledge for the Advanced Certificate in Event Management.
 Business Studies BBS101
 Food & Beverage Management BTR102
 Marketing Foundations VBS109
 Research Project I BGN102
 Workplace Health & Safety VBS103
 Event Management BRE209
 Leisure Facility Management I BRE205
 Project Management BBS201
Elective ModulesIn addition to the core modules, students study any 1 of the following 15 modules.
 Industry Project I BIP000
 Financial (Money) Management BBS104
 Industrial Psychology BPS103
 Leadership BBS110
 Motivation VBS111
 Personnel Management VBS107
 Sales Management BBS102
 Tourism 1 BTR103
 Wedding Planning BTR104
 Advertising and Promotions BBS202
 Bar Service VTR204
 Entrepreneurship BBS204
 Adventure Tourism BTR302
 Business Planning BBS302
 Leisure Facility Management II BRE306

Note that each module in the Advanced Certificate in Event Management is a short course in its own right, and may be studied separately.

What Do Event Managers Do?

Event managers need to have a firm understanding of the event planned and the reasons for holding it: the What, Where, Why and Who?

  • What type of event is to be held and what is the budget?

  • Where is it to be held?

  • Why is the event being held?

  • Who is the event being held for, who are the supporters, and who is to be involved?

A well-managed event will meet the needs of its patrons. Private clients who use event managers to plan and implement their event will often have pre-set ideas on how the event should be run and may have very high expectations. They pay the Event Manager to ensure that all their ideas will work and the event lives up to their expectations. They may also expect the organiser to come up with a range of innovative and interesting ideas. This requires skills beyond those of an organisational and management nature.

An example may be a birthday party for a very wealthy client. The client may expect the Event Manager to show an extraordinary depth of imagination i.e. in the decorations used, the layout of the room, the menu planning and so on. The wealthy client may want the ‘party to beat all parties’. Second best may not be good enough.

It is wise for the event manager, irrelevant of the size and nature of the event, to use the approach: ‘That’s good enough’ is not good enough. Aim for excellence. Developing an excellent reputation is the best way to ensure ongoing work.

Event management also includes planning and organizing the supply of equipment, materials and services well ahead of time. Careful planning enables the use of alternative resources should any of these resources prove be to be difficult to obtain.

How Do I Get To Be an Event Manager?

Often event managers will start a career by establishing and operating their own business on a small scale; and growing from there.

Before starting out though; you need to understand what is involved, develop networks, and have a level of small business management skills.Other event managers start out by working for a larger company that is continuously organising and running events: perhaps a concert promoter, an exhibition company or even a reception centre

What Resources are Needed for an Event?

This all depends upon the nature and size of the event.

Determining the physical and human resources for an event can be more dependent on the desired quality of the event than its actual size. A great deal of planning is required to ensure all objectives are met at each stage if a high standard is a key objective. Once the overall aims are established, the entire event needs to be divided into operational segments. Each of these tasks can then be treated as individual tasks that require their own specific solutions and resources. Once the number of staff and the resources required for each task is agreed on, the important task of scheduling can commence. If staggering tasks is not logistically possible, then high staff numbers will be required for this intense operational period. Some parts of the event may have to be phased if a critical operational resource (e.g. a generator) is required at more than one place simultaneously.

Once the size of the event and visitation to the event is established and all tasks have been examined to determine the exact physical and human resources required, then the process of staff recruitment and selection can begin. The breakdown of tasks will assist invaluably in staff selection, not only in the number of staff required, but more importantly it will indicate the skill base needed to complete each task effectively. Care needs to be taken in selecting key personnel, especially in management. Highly skilled staff may be required in certain operational areas, especially where safety is paramount. When organizing an event that is community-based, a large proportion of staff may be recruited as volunteers. Even volunteers need to be judicially selected; do not simply accept all who apply because they are not paid employees. To ensure the highest quality team, all operational staff should be screened by experienced persons. Often a great deal of disenchantment and friction can arise from this pool of initially enthusiastic and altruistic volunteers.



No two students have the same experience studying Event Management with ACS Distance Education. We plan it that way, both to:

  • give you ultimate flexibility in what, where, when and how you study

  • ensure every graduate has a different and unique mix of learning experiences (being unique is really important to career success today).

You will read and research things; but this course is far more than just reading things and trying to remember them. To be a good event manager you need far more than that; and throughout this course, we help you develop all of those different skills and attributes that are needed to make a success in the event industry.

  • You will attend and observe events

  • You will interact with not only our academic staff; but also people who work or have worked in event management

  • You explore opportunities for building business ideas or developing career prospects in this industry 

Course Requirements

To obtain this advanced certificate you must complete all assignments and pass an exam in eight modules and complete Research Project I.

Choosing Your Elective: 

Your choice of elective module from those listed should be determined, taking into account both your needs and any past studies or experience. Your choice of elective can (and should) be made after completing the compulsory modules.


Graduates from this course tend to find opportunities to work in events as they progress through their studies. Projects that you undertake throughout the course will help expand your networking with the industry; and stimulate ideas for businesses that you may develop.

  • Some graduates will find work with established event management companies

  • Some will start their own businesses.

  • Some may go on to further studies or to work in a related area. (Event management skills can be extremely useful in lots of other jobs; from marketing professional to tourism and hospitality)

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John Mason

Writer, Manager, Teacher and Businessman with over 40 years interenational experience covering Education, Publishing, Leisure Management, Education, and Horticulture. He has extensive experience both as a public servant, and as a small business owner. J
Lyn Quirk

M.Prof.Ed.; Adv.Dip.Compl.Med (Naturopathy); Adv.Dip.Sports Therapy Over 30 years as Health Club Manager, Fitness Professional, Teacher, Coach and Business manager in health, fitness and leisure industries. As business owner and former department head fo
Sarah Edwards

Over 15 years industry experience covering marketing, PR, administration, event management and training, both in private enterprise and government; in Australia and the UK.
Dr Karen Cripps

PhD, MSc, BA Hons More than a decade of experience in tourism and business; a former university lecturer with an outstanding reputation as an expert in sustainability.
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