Advanced Certificate in E-commerce

Professional online course. Learn to use electronic technology for marketing. Build skills and a capacity to adapt to change. Professional development for anyone working in sales, marketing or IT.

Course Code: VIT014
Fee Code: AC
Duration (approx) Duration (approx) 900 hours
Qualification Advanced Certificate
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An Essential Course for All Involved in Online Business

As more business move to an online presence, knowledge of how to market online is becoming increasing valuable. This course will help you develop an exciting mix of skills in I.T. and marketing, which are in high demand world wide. Ecommerce is a must have skill for managers in any industry not just IT because all businesses now use the world wide web as another point of sale. To successfully sell on the web knowledge of the way business and marketing goes on the web is a must have.

This course consists of 15 modules which are comprised of a blend of practical programming and web development as well marketing, ecommerce and graphics courses designed to equip you with the diverse skills required for online business.

Change is fast and inevitable in the IT industry.

Most courses simply don't keep up to date. Trying to learn specifics in IT is like trying to catch a racing car running after it on foot. If you learn the fundamentals across a wide enough swathe of the industry though, from people who are not only teachers, but also practicing programmers and technicians; you have the capacity to be part of the changes that are moving the IT industry forward.

Our courses structured and delivered to prepare our graduates for the uncertain, yet exiting future. This is a substantial and broad based course. Graduates from our courses have been exceptionally successful for decades. They are not the same as what you find elsewhere; but they are focused on what you need to develop an outstanding future in the industry.

The course involves 9 modules including 100 hrs Industry Meetings/Work Experience (Industry Project).

Industry Meetings involves attendance at committee meetings, seminars, conferences, exhibitions, trade shows, or any other events that are relevant. The student needs to submit documentary proof of attendance (eg. references, testimonials, receipts etc.).


Core ModulesThese modules provide foundation knowledge for the Advanced Certificate in E-commerce.
 Industry Project I BIP000
 Cyber Security VIT103
 E Commerce BIT100
 Html (Writing a Website) VIT102
 Graphic Design BIT205
 Information Security BIT203
 Internet Marketing BIT204
Elective ModulesIn addition to the core modules, students study any 2 of the following 15 modules.
 Bookkeeping Foundations (Bookkeeping I) BBS103
 Freelance Writing BWR102
 Marketing Foundations VBS109
 Marketing Psychology BPS107
 Publishing I (Self Publishing Children's Books) BWR107
 Research Project I BGN102
 Sales Management BBS102
 Visual Basic.Net BIT101
 Advertising and Promotions BBS202
 Digital Photography BPH202
 Entrepreneurship BBS204
 Javascript BIT202
 Photoshop CS - Beginner To Medium Level VIT202
 Marketing Systems BBS303

Note that each module in the Advanced Certificate in E-commerce is a short course in its own right, and may be studied separately.


Eight modules must be completed + 100 hours work experience/industry meetings or a research project (ie. Industry Project)



Module Writing a Web Site (HTML)


  1. Introduction to the Internet and HTML

  2. The most important HTML Tags

  3. Simplification through HTML Construction Software

  4. Creating Links

  5. Loading a Site onto the Internet

  6. Adding Graphics

  7. Designing a Web Site that Works

  8. Advanced Features




  1. Introduction

  2. VB.NET Essentials

  3. Web Forms

  4. Web Server Controls

  5. Form Validation

  6. Classes and Namespaces

  7. ASP.NET Applications

  8. Interacting with Databases

  9. Error Handling

  10. Email from Your Applications

  11. Project: Creating an Online Store


Module  Digital Photography


  1. Introduction To Digital Technology How images are captured and stored, categories of equipment & software, scope of applications

  2. Equipment

  3. Digital Technology - Colour, resolution, sensors

  4. Digital Cameras

  5. Taking Photographs

  6. Scanners

  7. Uploading Images

  8. The Digital Darkroom

  9. Compositing & Imaging - Production & manipulation of images

  10. Special Effects

  11. Outputs & Applications- Printers, The Internet


Module   E Commerce


  1. Introduction – what is e-commerce (more than the internet)

  2. Success and failure – what makes the difference

  3. Promotional strategies – are different on the internet

  4. Optimizing web site potential

  5. Increasing web site exposure

  6. Automating supply of goods, services and cash flow

  7. Managing constant change

  8. Dealing with e-commerce problems


Module   Visual Basic.Net


  1. Introduction

  2. The Variables

  3. Understanding conditional statements

  4. I/O handling

  5. Controls and Objects – An Introduction

  6. Structured Programming using Modules

  7. Properties, methods, events & classes

  8. Inheritance

  9. Polymorphism

  10. Using controls

  11. Debugging

  12. Developing a complete VB.NET application


Module   Photoshop


  1. Learning The Menus

  2. Working with Digital Image Files

  3. Understanding the Tool Palette

  4. Using Layers, Actions and History

  5. Digital Painting, Shapes and Colours

  6. Selecting, Resizing, Transforming and Masking

  7. Adjustments and modifications

  8. Adding Filters and Styles

  9. Preparing Files for Print and Web


Module   Publishing I (Introduction to Publishing)


  1. Nature and Scope of the Publishing world

  2. Desktop Publishing A

  3. Desktop Publishing B

  4. Illustration: Graphics

  5. Illustration: Photography

  6. Research Skills : Market Research, researching an article, etc

  7. Marketing of Publications

  8. Ethics & the law in publishing

  9. Developing a publishing project


Module   Freelance Writing


  1. Introduction

  2. Basic Writing Skills

  3. The Publishing World

  4. Manuscripts

  5. Planning

  6. Newspaper Writing

  7. Magazine Writing

  8. Writing books

  9. Writing advertising

  10. Special project


Module  Marketing (Foundations)


Marketing is the cornerstone of most modern businesses. Lack of marketing knowledge is frequently the reason why a good business concept does not succeed. This module deals with all aspects of marketing from presentation and packaging, to advertising and selling, developing in you an acute awareness of what is needed to achieve and maintain a good market share.


  1. Marketing and the Business

  2. Scope of Marketing

  3. Target Marketing

  4. The Marketing Mix and Managing the Marketing Effort

  5. Product Presentation and Packaging

  6. Promotion

  7. Product Pricing and Distribution

  8. Customer Service

  9. Market Research

  10. Organisations - Structures and Roles


Module   Sales Management


  1. Developing Sales Concepts

  2. Developing Sales Relationships

  3. Sales Ethics

  4. Building Product Knowledge

  5. Developing a Customer Strategy

  6. Presentation Strategy Options

  7. Closing a Sale

  8. Managing Yourself

  9. Managing a Sales Team


Module   Advertising and Promotions


  1. Analysing the market

  2. Target Marketing

  3. Display and Display Techniques

  4. Advertising and Promotions strategy

  5. New product development

  6. Sales Techniques – General

  7. Writing Advertisements

  8. Electronic Marketing

  9. Direct Mailing

  10. Exhibitions and Shows



Module   Marketing Systems


  1. Marketing systems

  2. Retailing systems and strategies

  3. Wholesaling systems and strategies

  4. Product presentation and packaging

  5. Negotiating skills

  6. Marketing organisations

  7. International marketing

  8. International marketing 2

  9. Analysing the market

  10. The marketing mix


Module   Bookkeeping Foundations


  1. Introduction – Nature and Function of Accounting for Service Firms

  2. Balance Sheet

  3. Analysing and Designing Accounting Systems

  4. The Double Entry Recording Process

  5. Cash Receipts and Cash Payments Journal

  6. Credit Fees and Purchases Journal

  7. The General Journal

  8. Closing the Ledger

  9. Profit and Loss Statement

  10. Depreciation on Non-current Assets

  11. Profit Determination and Balance Day Adjustments

  12. Cash Control: Bank Reconciliation and Petty Cash

  13. Cash Control: Budgeting


Module  Research Project I


The Research Project involves some theoretical studies followed by designing, conducting and writing up research on a relevant topic. Selection of the topic, and progress in this project is monitored and guided by a tutor.




• Reputation and Experience: using I.T. for all courses since 1982, on the internet since 1992, teaching courses online since 1995, developing our own software with in house progammers since 1998
• Industry focus: courses designed to suit industry needs and expectations
• Different focus: develop problem solving skills that make you stand out from others
• Hands on: develop practical as well as theoretical skills
• Lots of help: dedicated and knowledgeable tutors.
• Efficient: prompt responses to your questions
• Reliable: established in 1979, independent school with a solid history
• Up to date: courses under constant review
• Resources:  huge wealth of constantly developing intellectual property
• Value: courses compare very favourably on a cost per study hour basis
• Student amenities: online student room, bookshop, ebooks, acs garden online resources.



Since 1999 ACS has been a recognised member of IARC (International Approval and Registration Centre). A non-profit quality management organisation servicing education.
Since 1999 ACS has been a recognised member of IARC (International Approval and Registration Centre). A non-profit quality management organisation servicing education.
Member of Study Gold Coast Education Network.
Member of Study Gold Coast Education Network.
ACS Global Partner - Affiliated with colleges in seven countries around the world.
ACS Global Partner - Affiliated with colleges in seven countries around the world.
UK Register of Learning Providers, UK PRN10000112
UK Register of Learning Providers, UK PRN10000112

How can I start this course?

You can enrol at anytime and start the course when you are ready. Enrolments are accepted all year - students can commence study at any time. All study is self paced and ACS does not set assignment deadlines.

Please note that if a student is being assisted by someone else (e.g. an employer or government subsidy), the body offering the assistance may set deadlines. Students in such situations are advised to check with their sponsor prior to enrolling. The nominal duration of a course is approximately how long a course takes to complete. A course with a nominal duration of 100 hours is expected to take roughly 100 hours of study time to complete. However, this will vary from student to student. Short courses (eg. 100 hrs duration) should be completed within 12 months of enrolment. Certificates, Advanced Certificates and Awards (eg. over 500 hours duration) would normally be completed within 3 -5 years of enrolment. Additional fees may apply if a student requires an extended period to complete.
If a student cannot submit their assignments for 6 months to ACS, they should advise the school to avoid cancellation of their student
registration. Recommencement fees may apply.

Simply click on the ENROL OPTIONS button at the top of this screen and follow the prompts.

You can see the course price at the top of this page. Click 'enrolment options' to see any payment options available.

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We also have Afterpay that will allow you to pay for your course or payment plans in four instalments (if you are in Australia).

What do I need to know before I enrol?

There are no entry requirements that you need to meet to enrol in our courses, our courses are for everyone.
If you are under 18, we need written permission from your parent/ guardian for your enrolment to continue, we can arrange that after you have enrolled.

You don’t need to purchase any additional resources to complete our courses.

We aim to teach you the essentials without you having to purchase any specific computer program.
We recommend that you have access to a word processing program, such as Microsoft Word or Google Docs, so that you can easily complete and submit your assignments.

You sure can. We are here to help you learn whatever your abilities.

Yes, if you are enrolling in a Certificate or Advanced Certificate, you might be eligible for credits if you have evidence of your previous studies or relevant experience. More information is here.

We recommend that you are able to browse websites, send emails and conduct online research. You will need to be able to type and submit your assignments.
If you have limited computer skills, we can make special arrangements for you.

This is possible, it depends on the institution. We recommend that if you would like to use our courses that you contact the institution first. Our Course Handbook is a good resource for this.

Our courses are written in English and we only have English speaking academic staff. If you can read and complete your assignments in English, our courses are ideal for you.

Our courses are designed to build knowledge, hands on skills and industry connections to help prepare you to work in the area, running your own business, professional development or as a base for further study.

This course is aimed at providing you with a solid understanding of the subject. It has been designed to take 600 hours, which includes your course reading, assignment work, research, practical tasks, watching videos and more. When you complete the course, will have a good understanding of the area/ industry you want to work in.

It’s up to you. The study hours listed in the course are a rough guide, however if you were to study a short course (100 hours) at 10 hours per week, you could finish the course in 10 weeks (just an example). Our courses are self-paced, so you can work through the courses in your own time. We recommend that you wait for your tutor to mark and return your assignment before your start your next one, so you get the benefits of their feedback.

The course consists of course notes, videos, set tasks for your practical work, online quizzes, an assignment for each lesson (that you receive feedback from your tutor from) and ends in an exam (which is optional, if would like to receive the formal award at the end), using our custom built Learning Management System - Login.Training.

Our courses are designed for adults to gain professional development and skills to further their careers and start businesses.

Our custom online learning portal allows you to conduct your learning online. There may be practical tasks that you can do offline. You have the option of downloading your course notes or print them to read later.

There is also the option to pay an additional fee for printed course notes and or USB (availability limited to location and deliverability).

Yes, if you don’t have access to the internet, you can receive the course as paper notes or on a USB stick for an additional fee. We can also make alternative arrangements for you to send your assignments to us.

We offer printed notes for an additional fee. Also, you can request your course notes on a USB stick for an additional fee.

Yes, your tutor is here to help you. Simply post any questions you have in your portal or contact the office and we can pass on a message to your tutor.

We are more learning focussed, rather than assessment focussed. You have online quizzes to test your learning, written assignments and can complete an exam at the end of the course (if you want to receive your certificate). You will not receive a pass/ fail on your course work. If you need to add more details on your assignment, we will ask you to resubmit and direct you where you need to focus. If you need help, you can ask your tutor for advice in the student room.

Each module (short course) is completed with one exam.

Exams are optional, however you must sit an exam if you would like to receive a formal award. You will need to find someone who can supervise that you are sitting the exams under exams conditions. There is an additional cost of $60 incl. GST for each exam.
More information is here

There are practical components built into the course that have been designed to be achieved by anyone, anywhere. If you are unable to complete a task for any reason, you can ask your tutor for an alternative.

When you complete the course work and the exams (8-9 exams) and you will be able receive your course certificate- an Advanced Certificate. Otherwise, you can receive a Letter of Completion.

You can bundle the short courses to create your own customised learning bundle, Certificates or Advanced Certificates. More information is on this page.

Yes, our courses are built to be applicable for people living anywhere in any situation. We provide the fundamentals, and each student can apply their own unique flair for their own interests, region and circumstances with the one-on-one guidance of a tutor. There is also a bit of student directed research involved.

Employers value candidates with industry skills, knowledge, practical skills and formal learning. Our courses arm you with all of these things to help prepare you for a job or start your own business. The longer you study the more you will learn.

ACS has an arrangement with OAMPS (formerly AMP) who can arrange Professional Indemnity from Australian and New Zealand graduates across all disciplines. Ph: 1800 222 012 or email

Who are ACS Distance Education?

ACS Distance Education have been educating people for over 40 years.

We are established and safe- we have been in education for over 40 years.
We are focused on developing innovative courses that are relevant to you now and what you will need to know in the future.
We are focused on helping you learn and make the most of your experience.
You can enrol at any time, you can work on your course when it suits you and at your own pace.
We are connected to many industry bodies and our staff participate in continuous improvement and learning activities to ensure that we are ahead of what learning is needed for the future.

Our courses are not accredited by the Australian Government. However many of our courses are recognised and held in high regard by many industry bodies.

Our courses are written by our staff, who all have many years experience and have qualifications in their speciality area. We have lots of academic staff who write and update our courses regularly.

How do I enrol my staff/ sponsored students?

Yes, you can do a request for a bulk enrolment and request an invoice on our Invoice Request Form

We can prepare an invoice, quote or proforma invoice. Simply complete your details on our Invoice Request form

We can arrange bulk discounts for your course enrolment, please get in touch with us to discuss your needs.

Yes, we have many students who are in locked facilities, such as prisons or hospitals. We can cater by also offering paper notes at an additional cost.

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Course Contributors

The following academics were involved in the development and/or updating of this course.


Meet some of the tutors that guide the students through this course.

Connie Hu


Josiane Joubran

Josiane has eight years experience as an I.T professional in Lebanon and Australia. Extensive experience with computer hardware and engineering, CSC consultant with IBM, Software QA Engineer, Course Writer and Tutor

Helen Rex

Helen started her career as a chef before travelling extensively in Europe while living in the U.K. She moved from cooking to the financial markets where she started her career in Information Technology.
With over 25 years experience in information technology primarily in the financial markets, local government and animal health sectors. Helen moved from working in IT to the education sector where she has been involved in tutoring, course development and learning management systems.
She is currently living in rural New South Wales with her family and enjoying studying law part time.

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