Advanced Certificate in E-commerce

Professional online course. Learn to use electronic technology for marketing. Build skills and a capacity to adapt to change. Professional development for anyone working in sales, marketing or IT.

Course CodeVIT014
Fee CodeAC
Duration (approx)900 hours
QualificationAdvanced Certificate

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An Essential Course for All Involved in Online Business

As more business move to an online presence, knowledge of how to market online is becoming increasing valuable. This course will help you develop an exciting mix of skills in I.T. and marketing, which are in high demand world wide. Ecommerce is a must have skill for managers in any industry not just IT because all businesses now use the world wide web as another point of sale. To successfully sell on the web knowledge of the way business and marketing goes on the web is a must have.

This course consists of 15 modules which are comprised of a blend of practical programming and web development as well marketing, ecommerce and graphics courses designed to equip you with the diverse skills required for online business.

Change is fast and inevitable in the IT industry.

Most courses simply don't keep up to date. Trying to learn specifics in IT is like trying to catch a racing car running after it on foot. If you learn the fundamentals across a wide enough swathe of the industry though, from people who are not only teachers, but also practicing programmers and technicians; you have the capacity to be part of the changes that are moving the IT industry forward.

Our courses structured and delivered to prepare our graduates for the uncertain, yet exiting future. This is a substantial and broad based course. Graduates from our courses have been exceptionally successful for decades. They are not the same as what you find elsewhere; but they are focused on what you need to develop an outstanding future in the industry.

The course involves 9 modules including 100 hrs Industry Meetings/Work Experience (Industry Project).

Industry Meetings involves attendance at committee meetings, seminars, conferences, exhibitions, trade shows, or any other events that are relevant. The student needs to submit documentary proof of attendance (eg. references, testimonials, receipts etc.).


Core ModulesThese modules provide foundation knowledge for the Advanced Certificate in E-commerce.
 Industry Project BIP000
 Cyber Security VIT103
 E Commerce BIT100
 Html (Writing a Website) VIT102
 Graphic Design BIT205
 Information Security BIT203
 Internet Marketing BIT204
Elective ModulesIn addition to the core modules, students study any 2 of the following 15 modules.
 Bookkeeping Foundations (Bookkeeping I) BBS103
 Freelance Writing BWR102
 Marketing Foundations VBS109
 Marketing Psychology BPS107
 Publishing I BWR107
 Research Project I BGN102
 Sales Management BBS102
 Visual Basic.Net BIT101
 Advertising and Promotions BBS202
 Digital Photography BPH202
 Entrepreneurship BBS204
 Javascript BIT202
 Photoshop CS - Beginner To Medium Level VIT202
 Marketing Systems BBS303

Note that each module in the Advanced Certificate in E-commerce is a short course in its own right, and may be studied separately.


Eight modules must be completed + 100 hours work experience/industry meetings or a research project (ie. Industry Project)



Module Writing a Web Site (HTML)


  1. Introduction to the Internet and HTML

  2. The most important HTML Tags

  3. Simplification through HTML Construction Software

  4. Creating Links

  5. Loading a Site onto the Internet

  6. Adding Graphics

  7. Designing a Web Site that Works

  8. Advanced Features




  1. Introduction

  2. VB.NET Essentials

  3. Web Forms

  4. Web Server Controls

  5. Form Validation

  6. Classes and Namespaces

  7. ASP.NET Applications

  8. Interacting with Databases

  9. Error Handling

  10. Email from Your Applications

  11. Project: Creating an Online Store


Module  Digital Photography


  1. Introduction To Digital Technology How images are captured and stored, categories of equipment & software, scope of applications

  2. Equipment

  3. Digital Technology - Colour, resolution, sensors

  4. Digital Cameras

  5. Taking Photographs

  6. Scanners

  7. Uploading Images

  8. The Digital Darkroom

  9. Compositing & Imaging - Production & manipulation of images

  10. Special Effects

  11. Outputs & Applications- Printers, The Internet


Module   E Commerce


  1. Introduction – what is e-commerce (more than the internet)

  2. Success and failure – what makes the difference

  3. Promotional strategies – are different on the internet

  4. Optimizing web site potential

  5. Increasing web site exposure

  6. Automating supply of goods, services and cash flow

  7. Managing constant change

  8. Dealing with e-commerce problems


Module   Visual Basic.Net


  1. Introduction

  2. The Variables

  3. Understanding conditional statements

  4. I/O handling

  5. Controls and Objects – An Introduction

  6. Structured Programming using Modules

  7. Properties, methods, events & classes

  8. Inheritance

  9. Polymorphism

  10. Using controls

  11. Debugging

  12. Developing a complete VB.NET application


Module   Photoshop


  1. Learning The Menus

  2. Working with Digital Image Files

  3. Understanding the Tool Palette

  4. Using Layers, Actions and History

  5. Digital Painting, Shapes and Colours

  6. Selecting, Resizing, Transforming and Masking

  7. Adjustments and modifications

  8. Adding Filters and Styles

  9. Preparing Files for Print and Web


Module   Publishing I (Introduction to Publishing)


  1. Nature and Scope of the Publishing world

  2. Desktop Publishing A

  3. Desktop Publishing B

  4. Illustration: Graphics

  5. Illustration: Photography

  6. Research Skills : Market Research, researching an article, etc

  7. Marketing of Publications

  8. Ethics & the law in publishing

  9. Developing a publishing project


Module   Freelance Writing


  1. Introduction

  2. Basic Writing Skills

  3. The Publishing World

  4. Manuscripts

  5. Planning

  6. Newspaper Writing

  7. Magazine Writing

  8. Writing books

  9. Writing advertising

  10. Special project


Module  Marketing (Foundations)


Marketing is the cornerstone of most modern businesses. Lack of marketing knowledge is frequently the reason why a good business concept does not succeed. This module deals with all aspects of marketing from presentation and packaging, to advertising and selling, developing in you an acute awareness of what is needed to achieve and maintain a good market share.


  1. Marketing and the Business

  2. Scope of Marketing

  3. Target Marketing

  4. The Marketing Mix and Managing the Marketing Effort

  5. Product Presentation and Packaging

  6. Promotion

  7. Product Pricing and Distribution

  8. Customer Service

  9. Market Research

  10. Organisations - Structures and Roles


Module   Sales Management


  1. Developing Sales Concepts

  2. Developing Sales Relationships

  3. Sales Ethics

  4. Building Product Knowledge

  5. Developing a Customer Strategy

  6. Presentation Strategy Options

  7. Closing a Sale

  8. Managing Yourself

  9. Managing a Sales Team


Module   Advertising and Promotions


  1. Analysing the market

  2. Target Marketing

  3. Display and Display Techniques

  4. Advertising and Promotions strategy

  5. New product development

  6. Sales Techniques – General

  7. Writing Advertisements

  8. Electronic Marketing

  9. Direct Mailing

  10. Exhibitions and Shows



Module   Marketing Systems


  1. Marketing systems

  2. Retailing systems and strategies

  3. Wholesaling systems and strategies

  4. Product presentation and packaging

  5. Negotiating skills

  6. Marketing organisations

  7. International marketing

  8. International marketing 2

  9. Analysing the market

  10. The marketing mix


Module   Bookkeeping Foundations


  1. Introduction – Nature and Function of Accounting for Service Firms

  2. Balance Sheet

  3. Analysing and Designing Accounting Systems

  4. The Double Entry Recording Process

  5. Cash Receipts and Cash Payments Journal

  6. Credit Fees and Purchases Journal

  7. The General Journal

  8. Closing the Ledger

  9. Profit and Loss Statement

  10. Depreciation on Non-current Assets

  11. Profit Determination and Balance Day Adjustments

  12. Cash Control: Bank Reconciliation and Petty Cash

  13. Cash Control: Budgeting


Module  Research Project I


The Research Project involves some theoretical studies followed by designing, conducting and writing up research on a relevant topic. Selection of the topic, and progress in this project is monitored and guided by a tutor.




• Reputation and Experience: using I.T. for all courses since 1982, on the internet since 1992, teaching courses online since 1995, developing our own software with in house progammers since 1998
• Industry focus: courses designed to suit industry needs and expectations
• Different focus: develop problem solving skills that make you stand out from others
• Hands on: develop practical as well as theoretical skills
• Lots of help: dedicated and knowledgeable tutors.
• Efficient: prompt responses to your questions
• Reliable: established in 1979, independent school with a solid history
• Up to date: courses under constant review
• Resources:  huge wealth of constantly developing intellectual property
• Value: courses compare very favourably on a cost per study hour basis
• Student amenities: online student room, bookshop, ebooks, acs garden online resources.







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