Explore the World of E Commerce
Ecommerce involves using electronic communications to conduct business.
There was a time when this way of doing business was rare; but today it has become the norm. When a business operator isn't fluent in their understanding and use of e commerce, they need help.
If a business operator doesn't have the time, foundation knowledge or inclination to get their head around the choices and challenges associated with e commerce, they may outsource some or all aspects of that side of their business.
This course is designed to:
- Build a foundation knowledge in e commerce
- Allow business operators to reduce their reliance on outsourcing
- Give e commerce experts a start on their career path,
Change is fast and inevitable in the IT industry.
Most courses simply don't keep up to date. Trying to learn specifics in IT is like trying to catch a racing car running after it on foot. If you learn the fundamentals though, and build on that with experience and CPD, the sky can be the limit.Most business transactions today use e commerce, and that situation is unlikely to change. The actually e commerce products being used though, do change.Learning to use one product may serve a short term need; but for any long term career in any industry, you need to have a broad foundation knowledge and a capacity to adapt and change as industry moves forward.
Modules
Note that each module in the Advanced Certificate in E-commerce is a short course in its own right, and may be studied separately.
CONTENT OF SELECTED MODULES
Eight modules must be completed + 100 hours work experience/industry meetings or a research project (ie. Industry Project)
Module Writing a Web Site (HTML)
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Introduction to the Internet and HTML
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The most important HTML Tags
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Simplification through HTML Construction Software
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Creating Links
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Loading a Site onto the Internet
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Adding Graphics
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Designing a Web Site that Works
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Advanced Features
Module ASP.net
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Introduction
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VB.NET Essentials
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Web Forms
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Web Server Controls
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Form Validation
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Classes and Namespaces
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ASP.NET Applications
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Interacting with Databases
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Error Handling
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Email from Your Applications
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Project: Creating an Online Store
Module Digital Photography
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Introduction To Digital Technology How images are captured and stored, categories of equipment & software, scope of applications
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Equipment
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Digital Technology - Colour, resolution, sensors
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Digital Cameras
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Taking Photographs
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Scanners
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Uploading Images
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The Digital Darkroom
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Compositing & Imaging - Production & manipulation of images
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Special Effects
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Outputs & Applications- Printers, The Internet
Module E Commerce
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Introduction – what is e-commerce (more than the internet)
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Success and failure – what makes the difference
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Promotional strategies – are different on the internet
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Optimizing web site potential
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Increasing web site exposure
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Automating supply of goods, services and cash flow
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Managing constant change
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Dealing with e-commerce problems
Module Visual Basic.Net
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Introduction
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The Variables
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Understanding conditional statements
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I/O handling
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Controls and Objects – An Introduction
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Structured Programming using Modules
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Properties, methods, events & classes
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Inheritance
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Polymorphism
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Using controls
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Debugging
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Developing a complete VB.NET application
Module Photoshop
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Learning The Menus
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Working with Digital Image Files
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Understanding the Tool Palette
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Using Layers, Actions and History
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Digital Painting, Shapes and Colours
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Selecting, Resizing, Transforming and Masking
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Adjustments and modifications
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Adding Filters and Styles
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Preparing Files for Print and Web
Module Publishing I (Introduction to Publishing)
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Nature and Scope of the Publishing world
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Desktop Publishing A
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Desktop Publishing B
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Illustration: Graphics
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Illustration: Photography
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Research Skills : Market Research, researching an article, etc
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Marketing of Publications
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Ethics & the law in publishing
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Developing a publishing project
Module Freelance Writing
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Introduction
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Basic Writing Skills
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The Publishing World
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Manuscripts
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Planning
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Newspaper Writing
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Magazine Writing
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Writing books
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Writing advertising
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Special project
Module Marketing (Foundations)
Marketing is the cornerstone of most modern businesses. Lack of marketing knowledge is frequently the reason why a good business concept does not succeed. This module deals with all aspects of marketing from presentation and packaging, to advertising and selling, developing in you an acute awareness of what is needed to achieve and maintain a good market share.
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Marketing and the Business
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Scope of Marketing
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Target Marketing
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The Marketing Mix and Managing the Marketing Effort
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Product Presentation and Packaging
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Promotion
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Product Pricing and Distribution
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Customer Service
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Market Research
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Organisations - Structures and Roles
Module Sales Management
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Developing Sales Concepts
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Developing Sales Relationships
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Sales Ethics
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Building Product Knowledge
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Developing a Customer Strategy
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Presentation Strategy Options
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Closing a Sale
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Managing Yourself
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Managing a Sales Team
Module Advertising and Promotions
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Analysing the market
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Target Marketing
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Display and Display Techniques
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Advertising and Promotions strategy
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New product development
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Sales Techniques – General
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Writing Advertisements
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Electronic Marketing
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Direct Mailing
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Exhibitions and Shows
Module Marketing Systems
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Marketing systems
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Retailing systems and strategies
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Wholesaling systems and strategies
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Product presentation and packaging
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Negotiating skills
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Marketing organisations
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International marketing
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International marketing
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Analysing the market
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The marketing mix
Module Bookkeeping Foundations
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Introduction – Nature and Function of Accounting for Service Firms
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Balance Sheet
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Analysing and Designing Accounting Systems
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The Double Entry Recording Process
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Cash Receipts and Cash Payments Journal
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Credit Fees and Purchases Journal
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The General Journal
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Closing the Ledger
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Profit and Loss Statement
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Depreciation on Non-current Assets
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Profit Determination and Balance Day Adjustments
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Cash Control: Bank Reconciliation and Petty Cash
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Cash Control: Budgeting
Module Research Project I
The Research Project involves some theoretical studies followed by designing, conducting and writing up research on a relevant topic. Selection of the topic, and progress in this project is monitored and guided by a tutor.
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