Publishing II

Discover the nature and scope of publishing, opportunities for careers and business - learn the basics, lay a foundation for working in the media.

Course CodeBWR202
Fee CodeS3
Duration (approx)100 hours
QualificationStatement of Attainment

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If you want to work in Publishing this is a great follow on course from Publishing I.  

Publishing II goes in to more depth describing the publishing process and taking you through various assignments and set tasks which sill help you get a grasp on the industry.

Lesson Structure

There are 8 lessons in this course:

  1. The Publishing Process
    • The launch meeting
    • Copyediting
    • Co-authored volumes
    • Edited volumes
    • Design and cover
    • Proof review
    • Special for edited volumes
    • Front matter
    • Index
    • Printing and binding
    • Printing process
  2. Law and the Media
    • Copyright
    • Defamation
    • Blasphemy
    • Seditious libel
    • Criminal libel
    • Contract law
    • Right to privacy
    • Reporting restrictions
    • Law and the internet
    • Publishing on the web
    • How material is published online
  3. Ethics and Morality
    • Code of conduct
    • Maintaining impartiality and accuracy
    • International federation of journalists
    • Interpreting a code of conduct
    • Censorship in wartime
    • Manipulation of digital images
  4. Production Systems I -from writing to printing
    • Production processes in publishing
    • Terminology
    • Types of editing: baseline editing, medium copy editing, heavy copy editing
    • Developmental editing
    • Production editing
    • Information Design architecture
  5. Production Systems II
    • Producing a newsletter
    • Mapping the process (step by step)
    • Printing -digital printers, offset printers, photocopying, etc
    • Binding
    • Publishing an ezine
    • Web site optimisation
    • Search Engine Optimisation (SEO)
    • Web analytics
    • Publishing a novel
    • Management structures in the publishing industry
    • Production meetings
    • Work roles in the Publishing industry
    • What does an editor do
  6. Layout for Print Media
    • The graphic designer
    • Layout and design
    • Page layout
    • Desk top publishing
    • Software options (eg. QuarkXpress, Adobe in design, Adobe page maker)
    • Image drawing or Illustration
    • Image manipulation
  7. Media Advertising
    • Advertising in the media
    • Positioning, size and colour of advertising
    • Copywriting for advertisements
    • The purpose of advertising
    • Analysis of advertising copy
    • Summary skills
  8. Marketing and Distribution Systems - Print and Electronic Media
    • Magazine articles
    • Marketing a publication
    • Promotion and the launch
    • Distribution
    • The physical distribution
    • Distributing free free publications
    • Subscription selling

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.


  • Develop a better understanding of the nature and scope of processes in a variety of different types of publishing workplaces.
  • Discuss the law in relation to the media, whether as a journalist, editor or publisher.
  • Discuss the basics of Ethics and Morality in relation to Publishing.
  • Explain the Production Systems of publishing from writing to printing.
  • Describe the scope of work involved in layout and design requirements for the Print Media.
  • Explain what Media Advertising is and understand the processes for publishing advertising content.
  • Describe the marketing and Distribution of published items as well as those through Electronic Media.



After a manuscript is submitted the publisher checks the text and references are complete, logs incoming permissions releases, and contacts the author with questions. A "cast-off," is also performed whereby a chapter-by-chapter tally of the manuscript estimates the length and complexity of each of the components (e.g., text, lists, figures, tables, photos, references) that make up the book's interior.

Now the production process begins in earnest. The first step is the launch meeting: The individuals who will be involved in editing, producing, and marketing the book meet to discuss the manuscript, set a schedule for its production, and make formatting and pricing decisions. This meeting gives members of each department the opportunity to learn about the book, ask questions, and outline how production and marketing efforts will proceed.

At the end of the launch meeting, an acquisitions editor formally passes the manuscript to a book production editor who will work closely with the author during the next several months. He or she is responsible for overseeing the book's copy editing and production and keeping the author apprised of deadlines so that the book prints by its projected publication date.


The book production editor begins editing the manuscript online with disks provided after he or she has thoroughly reviewed the hard copy. (It's very important that the hard copy and the copy on disk match.) He or she edits the manuscript for spelling, punctuation, grammar, clarity, consistency, and so forth, making sure to query the author along the way if questions arise.

After the book production editor has finished copy editing, he or she will send the author a hard copy of the manuscript for them to closely review. (Additions will be in boldface, and deletions struck through.) The author is instructed to carefully respond to all queries and suggestions. Because making substantial changes to the text after typesetting is costly, authors and editors should take this opportunity to make all necessary changes.

If more than one author wishes to review the copy edited manuscript, they must coordinate their changes and responses to queries so that all are marked in ink and only one hard copy is returned.

Each lead chapter author will receive a hard copy of his or her chapter to review; in rare cases the lead volume editor will simultaneously review the chapters. Chapter authors and editors should coordinate their changes and answers to queries so that they appear together in ink on one hard copy.

After the author(s) have reviewed the copy edited manuscript, the book production editor incorporates the changes and prepares the electronic files for the typesetter.

Who can benefit from taking this course?

Anyone needing to understand the ethical and legal considerations of writing and creative work. This course also covers morality, censorship, advertising work, and SEO, making it well-suited for entry- through managerial-level in many B2B and B2C industries (such as public relations, advertising, promotional and marketing companies, and small or alternative publishers just starting out).

Those seeking an alternate route to being published will also benefit from the clear mapping of responsibility, hierarchy, and management in the industry, alongside a grounding in legal and ethical issues involved in publishing.

Editors wanting to improve their knowledge of publishing and the general market to better reach potential clientele, or offer new services to their clients, including a deeper understanding of legal and ethical concerns (building on the ideas discussed in Publishing I).

At the end of this course you will:

  • Understand the differences between different types of publishing
  • Understand some of the moral, ethical, and legal considerations and their relation to publishing (including the difference between defamation, seditious libel, and criminal libel)
  • Know what is involved in print media vs. digital media, and have an understanding of some of the software involved
  • Understand some of the marketing and distribution systems involved in publishing

Next steps:


• Reputation: well-known and respected in publishing and writing
  The school runs a successful publishing business, the principal has been
  editor of national magazines; many of the staff are published authors)
• Industry focus: courses designed to suit industry needs and expectations
• Different focus: develop problem solving skills that make you stand out from others
• Hands on: develop practical as well as theoretical skills
• Lots of help: dedicated and knowledgeable tutors.
• Efficient: prompt responses to your questions
• Reliable: established in 1979, independent school with a solid history
• Up to date: courses under constant review
• Resources:  huge wealth of constantly developing intellectual property
• Value: courses compare very favourably on a cost per study hour basis
• Student amenities: online student room, bookshop, ebooks, social networking, acs garden online resources.


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John Mason

Writer, Manager, Teacher and Businessman with over 40 years interenational experience covering Education, Publishing, Leisure Management, Education, and Horticulture. He has extensive experience both as a public servant, and as a small business owner. J
Jacinda Cole

Former operations manager for highly reputable Landscape firm, The Chelsea Gardener, before starting his own firm. Gavin has over 20 years of industry experience in Psychology, Landscaping, Publishing, Writing and Education. Gavin has a B.Sc., Psych.Cert.
Rachel Syers

Rachel has worked as a newspaper journalist for the past 15 years in a range of roles from sub-editor and social columnist to news reporter, covering rounds such as education, health, council, music, television, court, police, Aboriginal and Islander affa
Rosemary Davies

Businesswoman, Journalist, Editor, Broadcaster, Teacher, Consultant for over 30 years.
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