Journalism Practice I

Learn at home how to write in a practical way; studying practical writing skills, learning by distance education from professional writers and journalists

Course CodeBWR203
Fee CodeS3
Duration (approx)100 hours
QualificationStatement of Attainment

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This module gives you hands-on experience in writing for a publication. You are assigned a mentor (member of our academic staff) who will oversee your role as writer for an online publication, for one edition of that publication.


Course Aim:

Write short articles or news items for a popular publication.


How the Module Works

1st You become familiar with a current edition of the publication

2nd You learn to use an online management system for a publication

3rd You plan content for a publication

4th You write content for an online edition of the publication

5th You submit the product to your mentor for comment

6th You make adjustments as needed

7th Your work is authorized to go live on the internet.


Value of this Module

With so many would-be writers around, publishers can afford to be very choosy. Most will only accept work from writers who have already been published, but getting that first work published can be a daunting and difficult task. Many very good writers just never get published at all.

This module provides our students with just what they need: an opportunity to get work published. On graduation, you will have at least one work published (maybe more) in a publication that you can show to potential employers, which will increase your chances of being employed or published in future.

John Mason, ACS Principal, magazine editor and author of over 40 books, comments on his experience working to publishers’ specifications:

“In more than 35 years of dealing with publishers, I have repeatedly heard them complain that too many writers simply don’t write what publishers want and need. It’s not that writers are not good at writing; it’s just that they are not good at writing to specifications. If you want to make money from writing and pursue a career in journalism, you must learn to write to specification. This means: 
  •  If the publisher wants 200 to 250 words, you MUST produce something not one word more or less than this range. 
  •  If the publisher asks for work by a certain date, ideally, you will supply it before that date, but definitely not even one day late.
  • If the publisher asks for a simple style, no jargon, or something for a particular target audience, you must be able to produce work that falls within those guidelines.”

Who can benefit from taking this course?

Writers looking to break into freelance markets such as magazines and newspapers.

Fiction writers seeking to break into a new market with their work, such as transitioning from fiction to biography, memoir, or creative non-fiction.

Early career journalists "learning on the go".

Early career editors or journalists wanting to understand more of the practice involved in publishing, and see it at work

Bloggers and other digital media producers needing hands-on experience in taking the next step

At the end of this course you will:

  • Understand how to develop a concept, then set up a structure and begin research
  • Understand how to write a compelling headline
  • Understand how to write a strong introduction or lead for your work
  • Improve your existing writing skills, and discover potential specialisations (such as technical writing)
  • Write work for a real-world publication and begin your portfolio


Next steps:


Want something more in depth? Learn about our certificates and higher qualifications in writing and journalism here.


• Reputation: well-known and respected in publishing and writing
  The school runs a successful publishing business, the principal has been
  editor of national magazines; many of the staff are published authots)
• Industry focus: courses designed to suit industry needs and expectations
• Different focus: develop problem solving skills that make you stand out from others
• Hands on: develop practical as well as theoretical skills
• Lots of help: dedicated and knowledgeable tutors.
• Efficient: prompt responses to your questions
• Reliable: established in 1979, independent school with a solid history
• Up to date: courses under constant review
• Resources:  huge wealth of constantly developing intellectual property
• Value: courses compare very favourably on a cost per study hour basis
• Student amenities: online student room, bookshop, ebooks, social networking, acs garden online resources.

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John Mason

Writer, Manager, Teacher and Businessman with over 40 years interenational experience covering Education, Publishing, Leisure Management, Education, and Horticulture. He has extensive experience both as a public servant, and as a small business owner. J
Rachel Syers

Rachel has worked as a newspaper journalist for the past 15 years in a range of roles from sub-editor and social columnist to news reporter, covering rounds such as education, health, council, music, television, court, police, Aboriginal and Islander affa
Rosemary Davies

Businesswoman, Journalist, Editor, Broadcaster, Teacher, Consultant for over 30 years.
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