Learn to Plan and Run Virtual or Hybrid Events.
Conferences and seminars, and even trade shows and festivals have changed.
Modern events may still be things you can attend in real life; but increasingly, they also can be attended in the virtual world. It is a challenge, and requires different knowledge and skills to organise something that an attendee can participate in over the internet, from wherever the participant might be at the time.
This course leads students through ways to:
- set the mood at an event,
- choose the tech that suits your attendees and your needs,
- help create enduring connections between attendees,
- introduces you to selling at a hybrid event,
- examine costs and ticketing,
- embrace evaluation,
- and ensure high-impact engagement.
This course is right for if you:
- establish your own online events management business,
- work in corporate events,
- manage events which have moved to a virtual platform,
- coordinate technology for remote working in your current role,
- want to specialise,
- if you're looking for more than handbook, ebook or guide - you want authentic learning.
To be successful in an events management career, you need more than passion. You need persistence and a willingness to do whatever it takes to succeed. You also need skills. If this describes you, we can help you to get a start in this industry.
Lesson Structure
There are 10 lessons in this course:
-
Scope and Nature of Virtual Events
-
Recent changes in event sector
-
Virtual events
-
Advantages and disadvantages of virtual events
-
Hybrid events
-
Advantages and disadvantages of hybrid events
-
Difference between in person and virtual events
-
Challenges of delivering events
-
Attention span
-
Creating a Virtual Event
-
Goals of creating the event
-
How and when to host the event
-
Promoting the event
-
Audience engagement
-
Event planning process
-
Event Concept/purpose
-
Staff
-
Budget
-
Technical Resources
-
Activities
-
Invitation and promotions
-
Marketing
-
Creating a Hybrid Event
-
Internal and external hybrid events
-
Goals
-
Marketing the event
-
Registration
-
Time zones
-
Virtual attendee's content
-
Venue selection
-
Technology and equipment
-
Transportation and logistics
-
Food and Beverage
-
Health and Safety
-
Cost
-
Content Creation
-
Creating engaging content
-
Visual aids
-
Developing an agenda
-
Presentation selection
-
Trade shows and exhibition
-
Creating a stand
-
Building preparation
-
Challenges of maintaining participation online
-
Presentation skills for online events
-
Networking
-
Using visual real rooms
-
Social media
-
Social media applications
-
Success pointers
-
Marketing
-
Digital marketing
-
Virtual tours
-
Linking to education
-
Sales techniques
-
Managing Finances
-
Cost for virtual and hybrid events
-
Develop revenue streams
-
Sponsorship
-
Advertising
-
Ticketing
-
Pricing
-
Developing packages
-
Technology Requirements
-
Importance of Technology
-
Connectivity
-
Security
-
Preferences of clientele
-
Sourcing technology suppliers
-
Attendee technology
-
Communicating with audiences before event
-
Technology During the Event
-
Evaluation
-
Event evaluation
-
Evaluation tools
-
Managing feedbacks
-
Stakeholder engagement
-
Special Project
-
Design and deliver a remote event.
Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.
Aims
-
Discuss the scope and nature of virtual and hybrid events.
-
Explain how to create different events that are delivered 100% virtually.
-
Describe how a variety of live and virtual event components can be delivered and linked together.
-
Construct content for a virtual or hybrid event.
-
Demonstrate how to build participation for a hybrid or virtual event.
-
Determine marketing for a virtual or hybrid event.
-
Explain financial management for a virtual or hybrid event.
-
Explain the application of different technologies to deliver virtual or hybrid events.
-
Analyse a virtual or hybrid event.
-
Design and deliver a remote event - the ultimate goal where you can bring it all together.
What You Will Do
-
A Practical Approach to Learning
-
This course is more than just theory. Learning about virtual and hybrid event management requires needs practical experience to apply to theory.
-
Virtual event management students can start to achieve this through tasks and activities built into the course.
-
You will also be allocated your own dedicated tutor you will guide you through the course as needed. Receive timely feedback on returned assignment submissions.
-
We also encourage connection with industry - so get out there and get connected.
Why choose ACS?
ACS is recognised as leader in online education. ACS has supported thousands of students progress from a learner to an accomplished graduate.
Some courses might simply involve ticking the boxes on a checklist of what you are supposed to know.
This course is very different:
- We are always focused on reinforcing learning.
- We teach in ways that have an impact on how you remember.
- We want you to succeed when you graduate.
What can do with this course?
Current employment opportunities or other opportunities for virtual and hybrid event managers exist in:
- advertising, arts and media
- marketing and communications
- schools, universities, education
- mental health or other healthcare
- hospitality and tourism and travel
- business development
- international trade
- human resourcing and workplace training
- council authorities and government departments
Still undecided.... Talk with us today.
We have a friendly team dedicated to our students. We can answer questions and help you to solidify your plans.
Email us admin@acs.edu.au | Call us today for a chat 07 5562 1800
ENROL or Use our FREE Course Advice Service to Connect with a Tutor