Managing Innovation

Online course in Innovation Management will teach you how to transform ideas or products, adapting and producing goods or services that are better and more successful.

Course Code: BBS209
Fee Code: S2
Duration (approx) Duration (approx) 100 hours
Qualification Statement of Attainment
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Develop new innovative products and services enhance your business.

  • Take existing ideas, goods or services and make them better.
  • Move beyond seeing the potential and actually bringing your ambitions to life
  • Learn to make the most from your ideas and products.
  • Benefit from our faculty and their decades of success as innovators across a wide variety of industries.

This course is unique, conceived and developed by a ACS staff from both the UK and Australia, that includes science, business and education professionals. Eight different professional innovators have collaborated to blend their experience of more than 150 years working across many industries to create the original course.  

What You Learn

Learn the basics, how to manage risks, process mapping, designing a prototype and rolling out,  implementing your final product or service and lots more.

Lesson Structure

There are 9 lessons in this course:

  1. Scope and Nature of Innovation
    • Innovation VS Improvement
    • Why Innovate?
    • Types of Innovation
    • Adoption of Innovations
    • Developing Innovative Products or Services
    • Models of Innovation
  2. Creative Thinking
    • Creativity and Innovation
    • What is Creative Thinking
    • What Make Employees Creative
    • Ways to Improve Creativity
    • Creative Thinking VS Critical Thinking
  3. Design Thinking
    • Design Thinking and Innovation
    • Design Thinking Process
    • Association with Innovation
    • Applications of Design Thinking
  4. The Process
    • Innovation Process
    • Continuing Innovation
    • Case Study
  5. Managing Risk and Problems
    • Managing Risk
    • Risks Associated with Innovation
    • Scaling Innovation
    • Enhancing Employee Innovation
    • Innovative Identification of Risks and Risk Management
  6. Types of Innovation
    • Innovation Types
    • Innovation Matrix
    • The Innovation Lifecycle
  7. Prototyping
    • Why Prototype?
    • Product Failures
    • Types of Prototyping
  8. Journey Mapping
    • How to Write a Journey Map
  9. Implementation
    • Pilot Testing
    • Planning
    • KPIs and Tracking
    • Roll Out, Bringing to Market
    • Benefit Realisation

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.


  • Explain what innovation is, types of innovation, and how it may be used.
  • Define creative thinking and explain its association with innovation.
  • Explain design thinking and its association with innovation.
  • Describe innovation as a process and its application to organisations.
  • Identify risk management strategies required when formulating new innovative products or services.
  • Explain different types of innovation.
  • Explain the purpose of journey maps as a tool in understanding consumer behaviour.
  • Explain how innovations are implemented.

Innovators can be both Born and Made

There is no doubt that some people have an innate, natural ability to be innovative; while others need to work harder at developing their innovative skills.  
Whatever the case though, this course can still help. It will help you to understand what innovation is and how it depends upon taking a creative approach; but also how it needs to be directed and managed well in order to achieve the best out comes.

Innovation involves thinking that aims to convert or commercialise a creative idea. Creative ideas come from creative thinking which is thinking about an issue from different perspectives and in varied contexts. Sometimes it produces unconventional outcomes to solve problems because it involves exploring ideas and producing possibilities. 

Creativity and innovation require a particular mindset that nurtures the development and implementation of ideas that bring about enhancements to procedures, products, and processes. Organisations value creativity because it can be a game changer for them. Creativity can drive new ideas and business opportunities, making it crucial to future business success. As technology and industries change, so too must business goals. Creativity and innovation are at the centre of such change.  

Innovation Works Best when it Follows a Process

The innovation process is about bringing ideas to fruition. This process usually begins with a problem to solve. Sometimes, the problem is centred around an issue, process, or consumer need. Other times, the problem is centred around a company or creator. The origin of the problem will affect the way it is addressed, and the type of innovation needed.
Innovations often arise in two main ways:

  1. Manufacturer innovation – where a business or person innovates to sell the innovation (which typically arises out of research and development (R&D)).
  2. End-user innovation – where a business or person develops an innovation in-house to meet their own needs because existing products are not suitable.  
  • Studying the innovation process may not be particularly straightforward because it occurs in both public and private sectors, however the innovation process usually involves similar steps regardless of the setting. These could be broken down to:
  • Identifying customer needs
  • Observing trends  
  • Developing competencies
  • Obtaining finances

Innovative People tend to be Successful People

Innovation might be an inherent characteristic for some, but more most people it needs to be understood, nurtured and applied if the capacity to be innovative is to flourish.

Innovative products or services will have characteristics or features that differentiate them from the competition in positive ways.

Innovation is key to businesses and organisation, and it is not without its challenges. Many people confuse innovation with invention, others might confuse it with improvement. Innovation is key to businesses and organisation, and it is not without its challenges.


This Course Builds your potential to:

  • Be more creative
  • Use skills and techniques to be more innovative.
  • Be more effective as a manager
  • Be more productive in whatever you do
ACS Distance Education holds an Educational Membership with the ATA.
ACS Distance Education holds an Educational Membership with the ATA.
ACS is a Member of the Complementary Medicine Association.
ACS is a Member of the Complementary Medicine Association.
Member of Study Gold Coast Education Network.
Member of Study Gold Coast Education Network.
ACS Global Partner - Affiliated with colleges in seven countries around the world.
ACS Global Partner - Affiliated with colleges in seven countries around the world.
Since 1999 ACS has been a recognised member of IARC (International Approval and Registration Centre). A non-profit quality management organisation servicing education.
Since 1999 ACS has been a recognised member of IARC (International Approval and Registration Centre). A non-profit quality management organisation servicing education.
ACS is a Member of the Permaculture Association (membership number 14088).
ACS is a Member of the Permaculture Association (membership number 14088).
ACS is an organisational member of the Future Farmers Network.
ACS is an organisational member of the Future Farmers Network.
UK Register of Learning Providers, UK PRN10000112
UK Register of Learning Providers, UK PRN10000112

How can I start this course?

You can enrol at anytime and start the course when you are ready. Enrolments are accepted all year - students can commence study at any time. All study is self paced and ACS does not set assignment deadlines.

Please note that if a student is being assisted by someone else (e.g. an employer or government subsidy), the body offering the assistance may set deadlines. Students in such situations are advised to check with their sponsor prior to enrolling. The nominal duration of a course is approximately how long a course takes to complete. A course with a nominal duration of 100 hours is expected to take roughly 100 hours of study time to complete. However, this will vary from student to student. Short courses (eg. 100 hrs duration) should be completed within 12 months of enrolment. Certificates, Advanced Certificates and Awards (eg. over 500 hours duration) would normally be completed within 3 -5 years of enrolment. Additional fees may apply if a student requires an extended period to complete.
If a student cannot submit their assignments for 6 months to ACS, they should advise the school to avoid cancellation of their student
registration. Recommencement fees may apply.

Simply click on the ENROL OPTIONS button at the top of this screen and follow the prompts.

You can see the course price at the top of this page. Click 'enrolment options' to see any payment options available.

You can pay by Credit Card, PayPal, Afterpay or bank transfer.

Yes! We have payment plans for most courses. Click 'enrolment options' to see the available payment plans.
We also have Afterpay that will allow you to pay for your course or payment plans in four instalments (if you are in Australia).

What do I need to know before I enrol?

There are no entry requirements that you need to meet to enrol in our courses, our courses are for everyone.
If you are under 18, we need written permission from your parent/ guardian for your enrolment to continue, we can arrange that after you have enrolled.

You don’t need to purchase any additional resources to complete our courses.

We aim to teach you the essentials without you having to purchase any specific computer program.
We recommend that you have access to a word processing program, such as Microsoft Word or Google Docs, so that you can easily complete and submit your assignments.

You sure can. We are here to help you learn whatever your abilities.

Yes, if you are enrolling in a Certificate or Advanced Certificate, you might be eligible for credits if you have evidence of your previous studies or relevant experience. More information is here.

We recommend that you are able to browse websites, send emails and conduct online research. You will need to be able to type and submit your assignments.
If you have limited computer skills, we can make special arrangements for you.

This is possible, it depends on the institution. We recommend that if you would like to use our courses that you contact the institution first. Our Course Handbook is a good resource for this.

Our courses are written in English and we only have English speaking academic staff. If you can read and complete your assignments in English, our courses are ideal for you.

Our courses are designed to build knowledge, hands on skills and industry connections to help prepare you to work in the area, running your own business, professional development or as a base for further study.

This course has been designed to cover the fundamentals of the topic. It will take around 100 hours to complete, which includes your course reading, assignment work, research, practical tasks, watching videos and anything else that is contained in the course. Our short courses are a great way to do some professional development or to learn a new skill.

It’s up to you. The study hours listed in the course are a rough guide, however if you were to study a short course (100 hours) at 10 hours per week, you could finish the course in 10 weeks (just an example). Our courses are self-paced, so you can work through the courses in your own time. We recommend that you wait for your tutor to mark and return your assignment before your start your next one, so you get the benefits of their feedback.

The course consists of course notes, videos, set tasks for your practical work, online quizzes, an assignment for each lesson (that you receive feedback from your tutor from) and ends in an exam (which is optional, if would like to receive the formal award at the end), using our custom built Learning Management System - Login.Training.

Our courses are designed for adults to gain professional development and skills to further their careers and start businesses.

Our custom online learning portal allows you to conduct your learning online. There may be practical tasks that you can do offline. You have the option of downloading your course notes or print them to read later.

There is also the option to pay an additional fee for printed course notes and or USB (availability limited to location and deliverability).

Yes, if you don’t have access to the internet, you can receive the course as paper notes or on a USB stick for an additional fee. We can also make alternative arrangements for you to send your assignments to us.

We offer printed notes for an additional fee. Also, you can request your course notes on a USB stick for an additional fee.

Yes, your tutor is here to help you. Simply post any questions you have in your portal or contact the office and we can pass on a message to your tutor.

We are more learning focussed, rather than assessment focussed. You have online quizzes to test your learning, written assignments and can complete an exam at the end of the course (if you want to receive your certificate). You will not receive a pass/ fail on your course work. If you need to add more details on your assignment, we will ask you to resubmit and direct you where you need to focus. If you need help, you can ask your tutor for advice in the student room.

Each module (short course) is completed with one exam.

Exams are optional, however you must sit an exam if you would like to receive a formal award. You will need to find someone who can supervise that you are sitting the exams under exams conditions. There is an additional cost of $60 incl. GST for each exam.
More information is here

There are practical components built into the course that have been designed to be achieved by anyone, anywhere. If you are unable to complete a task for any reason, you can ask your tutor for an alternative.

When you complete the course work and the exam and you will be able receive your course certificate- a Statement of Attainment. Otherwise, you can receive a Letter of Completion.

You can bundle the short courses to create your own customised learning bundle, Certificates or Advanced Certificates. More information is on this page.

Yes, our courses are built to be applicable for people living anywhere in any situation. We provide the fundamentals, and each student can apply their own unique flair for their own interests, region and circumstances with the one-on-one guidance of a tutor. There is also a bit of student directed research involved.

Employers value candidates with industry skills, knowledge, practical skills and formal learning. Our courses arm you with all of these things to help prepare you for a job or start your own business. The longer you study the more you will learn.

ACS has an arrangement with OAMPS (formerly AMP) who can arrange Professional Indemnity from Australian and New Zealand graduates across all disciplines. Ph: 1800 222 012 or email

Who are ACS Distance Education?

ACS Distance Education have been educating people for over 40 years.

We are established and safe- we have been in education for over 40 years.
We are focused on developing innovative courses that are relevant to you now and what you will need to know in the future.
We are focused on helping you learn and make the most of your experience.
You can enrol at any time, you can work on your course when it suits you and at your own pace.
We are connected to many industry bodies and our staff participate in continuous improvement and learning activities to ensure that we are ahead of what learning is needed for the future.

Our courses are not accredited by the Australian Government. However many of our courses are recognised and held in high regard by many industry bodies.

Our courses are written by our staff, who all have many years experience and have qualifications in their speciality area. We have lots of academic staff who write and update our courses regularly.

How do I enrol my staff/ sponsored students?

Yes, you can do a request for a bulk enrolment and request an invoice on our Invoice Request Form

We can prepare an invoice, quote or proforma invoice. Simply complete your details on our Invoice Request form

We can arrange bulk discounts for your course enrolment, please get in touch with us to discuss your needs.

Yes, we have many students who are in locked facilities, such as prisons or hospitals. We can cater by also offering paper notes at an additional cost.

What if I have any more questions or need more information?

We can assist you to find the right course for your needs. Get in touch with us via email ( call on +61 7 5562 1088 or complete our course advice form.

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Course Contributors

The following academics were involved in the development and/or updating of this course.

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