Graphic Design

Graphic Design skills and knowledge are essential for anyone who works in marketing and business. Learn what you will need to know about designing business and advertising documentation and displays.

Course CodeBIT205
Fee CodeS3
Duration (approx)100 hours
QualificationStatement of Attainment

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Learn Graphic Design!
  • Create Business Cards, Letterheads, Web Sites, Banners, Posters, and more
Apply your artistic and photographic skills to more than just taking good photos
Expand your knowledge and skills to work in business, marketing, publishing, design (interior, architectural, landscape) or in other sections of the graphics industry.

Lesson Structure

There are 10 lessons in this course:

  1. Scope and Nature of Graphic Design
    • Scope of Graphic Design
    • Where Do Designers Work?
    • Careers in Graphic Design
    • Skills Required
    • General Roles of a Graphic Designer
    • Nature of the Work
    • Art Director
    • Graphic Designer
    • Brief History of Graphic Design
    • The Language (Graphics Terminology)
    • Application Software
    • Examples of Software
  2. Design Fundamentals including line, tone and colour.
    • Design Elements
    • Design Criteria
    • Theories of Composition
    • Practical Devices of Composition
    • Gestalt Principles of Perception
    • Choosing Images
    • Choosing Computer Formats
  3. Colour Theory and Applications
    • Colour Formats
    • Hex Colours
    • Differences between types of Light
    • Differences in Colour
    • Emotional Response to different colours
  4. Typography
    • How Much of an Impact?
    • Lettering Sizes
    • Typography Weight
    • Typography Colour
    • Typographical Location
    • Typographical Styles
    • Choosing Fonts
  5. Illustration Techniques
    • Traditional and Modern Illustration
    • Methods and Techniques
    • Processing Images
    • Tonal Zone System
    • Sketching an Initial Design
    • Digital Illustration
    • Raster and Vector Graphics
  6. Logotype Design
    • Nature of a Logo
    • Logo Creations
    • Business Card Design
    • Letterhead Design
    • Banner Design
  7. Layouts
    • Getting the Message Across
    • Effective Organisation
    • Attract Attention
    • General Guidelines
    • Key Elements and Principles of the Layout
    • Design Processes
    • Software for Graphic Art
  8. Design Systems and the Industry
    • Significant Design Sectors
    • Primary Design Areas
    • Scope and Nature of the Industry
    • Design Systems
    • Persuasive Design
    • Informative Design
    • Design to Educate
    • Design to Entertain
    • Design Briefs
    • Web Page Design
  9. Comparative Design
    • Important People in The History Of Graphic Design
  10. Design Project
    • Practical project applying everything you have learnt

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Graphic design is a skill that is used in lots of different jobs.

Landscape designers, builders, engineers and interior designers, all use graphic art skills to draw their plans and communicate with clients and colleagues.

Advertising and marketing professionals apply the same type of skills to producing advertisements, brochures, product packaging, posters and other marketing materials; for both print and electronic media.

Publishers apply graphic design to produce the layouts for the things they publish; again both electronic and printed materials.

Any new business that develops a logo, letterhead, business cards or any other type of branding is again applying graphic design.

Photography is an art form that goes hand in hand with graphic design, particularly in the modern world where so much of what we see is in an electronic format.

  • Graphic designers frequently need good photographs to carry out their work.
  • Photographers need to use graphic design skills effectively if they are to present their photos well.
Anyone who can combine the skill of taking good photos, with the ability to create a good graphic design; will vastly improve their employment prospects; not to mention the qualty of the work they produce.

In the past, good graphic design was done with a pen and paper; but in the modern world, more often than not, it is done with a computer running appropriate software programs.  The end result however might not look a lot different to how it looked when the designer was drawing with a pen. There is still, to some degree, a place for designers to be able to draw freehand as well; even if only in the early stages of design, when brainstorming ideas or communicating with clients or colleagues.
This course leads you through an exploration of the nature and scope of graphic design, while developing some specific skills along the way, which you can use as a foundation to build upon after completing your studies.
Developing expertise as a really skilled graphic designer is a journey that takes years; but with the type of foundation you can get from this course; coupled with experience that follows, a successful graduate can continue to move their business or career path along a steady course well into the future.

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John Mason

Writer, Manager, Teacher and Businessman with over 40 years interenational experience covering Education, Publishing, Leisure Management, Education, and Horticulture. He has extensive experience both as a public servant, and as a small business owner. J
Jacinda Cole

Former operations manager for highly reputable Landscape firm, The Chelsea Gardener, before starting his own firm. Gavin has over 20 years of industry experience in Psychology, Landscaping, Publishing, Writing and Education. Gavin has a B.Sc., Psych.Cert.
Sarah Jury

Over 15 years working in small business, I.T., education and science. Sarah has a PGCE(Post Compulsory Education), BSc(Hons) (Genetics), DipComp(Open), CertWebApps(Open). She has designed and created several Web sites for different organisations.
Christine Todd

University lecturer, businesswoman, photographer, consultant and sustainability expert; with over 40 years industry experience B.A., M.Plan.Prac., M.A.(Social). An expert in planning, with years of practical experience in permaculture.
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