Event Management 2 (Virtual and Hybrid)

Learn to organise events that can be attended online - as part of a larger live event, or a completely virtual event. These can be conferences, seminars, performances, exhibitions, trade shows or anything else.

Course Code: BRE218
Fee Code: S2
Duration (approx) Duration (approx) 100 hours
Qualification Statement of Attainment
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Learn to Plan and Run Virtual or Hybrid Events.  

Conferences and seminars, and even trade shows and festivals have changed.

Modern events may still be things you can attend in real life; but increasingly, they also can be attended in the virtual world. It is a challenge, and requires different knowledge and skills to organise something that an attendee can participate in over the internet, from wherever the participant might be at the time. 

This course leads students through ways to: 

  • set the mood at an event, 
  • choose the tech that suits your attendees and your needs,
  • help create enduring connections between attendees, 
  • introduces you to selling at a hybrid event, 
  • examine costs and ticketing, 
  • embrace evaluation,
  • and ensure high-impact engagement. 

 

This course is right for if you:

  • establish your own online events management business,
  • work in corporate events,
  • manage events which have moved to a virtual platform, 
  • coordinate technology for remote working in your current role, 
  • want to specialise, 
  • if you're looking for more than handbook, ebook or guide - you want authentic learning.

To be successful in an events management career, you need more than passion. You need persistence and a willingness to do whatever it takes to succeed. You also need skills. If this describes you, we can help you to get a start in this industry. 

Lesson Structure

There are 10 lessons in this course:

  1. Scope and Nature of Virtual Events
    • Recent changes in event sector
    • Virtual events
    • Advantages and disadvantages of virtual events
    • Hybrid events
    • Advantages and disadvantages of hybrid events
    • Difference between in person and virtual events
    • Challenges of delivering events
    • Attention span
  2. Creating a Virtual Event
    • Goals of creating the event
    • How and when to host the event
    • Promoting the event
    • Audience engagement
    • Event planning process
    • Event Concept/purpose
    • Staff
    • Budget
    • Technical Resources
    • Activities
    • Invitation and promotions
    • Marketing
  3. Creating a Hybrid Event
    • Internal and external hybrid events
    • Goals
    • Marketing the event
    • Registration
    • Time zones
    • Virtual attendee's content
    • Venue selection
    • Technology and equipment
    • Transportation and logistics
    • Food and Beverage
    • Health and Safety
    • Cost
  4. Content Creation
    • Creating engaging content
    • Visual aids
    • Developing an agenda
    • Presentation selection
    • Trade shows and exhibition
    • Creating a stand
  5. Building preparation
    • Challenges of maintaining participation online
    • Presentation skills for online events
    • Networking
    • Using visual real rooms
    • Social media
    • Social media applications
    • Success pointers
  6. Marketing
    • Digital marketing
    • Virtual tours
    • Linking to education
    • Sales techniques
  7. Managing Finances
    • Cost for virtual and hybrid events
    • Develop revenue streams
    • Sponsorship
    • Advertising
    • Ticketing
    • Pricing
    • Developing packages
  8. Technology Requirements
    • Importance of Technology
    • Connectivity
    • Security
    • Preferences of clientele
    • Sourcing technology suppliers
    • Attendee technology
    • Communicating with audiences before event
    • Technology During the Event
  9. Evaluation
    • Event evaluation
    • Evaluation tools
    • Managing feedbacks
    • Stakeholder engagement
  10. Special Project
    • Design and deliver a remote event.

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Aims

  • Discuss the scope and nature of virtual and hybrid events.
  • Explain how to create different events that are delivered 100% virtually.
  • Describe how a variety of live and virtual event components can be delivered and linked together.
  • Construct content for a virtual or hybrid event.
  • Demonstrate how to build participation for a hybrid or virtual event.
  • Determine marketing for a virtual or hybrid event.
  • Explain financial management for a virtual or hybrid event.
  • Explain the application of different technologies to deliver virtual or hybrid events.
  • Analyse a virtual or hybrid event.
  • Design and deliver a remote event - the ultimate goal where you can bring it all together.

What You Will Do

  • A Practical Approach to Learning
  • This course is more than just theory. Learning about virtual and hybrid event management requires needs practical experience to apply to theory.
  • Virtual event management students can start to achieve this through tasks and activities built into the course.
  • You will also be allocated your own dedicated tutor you will guide you through the course as needed. Receive timely feedback on returned assignment submissions.
  • We also encourage connection with industry - so get out there and get connected.

What is a Virtual Event?

Virtual events are events where people participate and interact with each other, without being in the presence of each other. To put it simply they are not physically with each other, not face to face.
However, it is a way to bring people together virtually. This may be through video or audio. Typically, they utilise communication technologies such as teleconferencing to connect and interact in real time. But they can also be recorded for participants to replay at a later date.
Examples may include:

  • A webinar
  • Livestreaming
  • Seminars 
  • Lectures
  • Workshops
  • Trade displays/shows
  • Exhibitions
  • Conferences
  • Meetings
  • Celebrations, awards ceremonies
  • Festivals
  • Concerts
  • Training videos
  • Lessons in topics such as cooking, mixology, pruning, gardening, creative writing etc.
  • Online tours. For example, online tours of a garden or a stately home.
  • Online Ghost Tours
  • Online wine, whiskey, cheese, or food tastings. For example, wine or whiskey is posted out to the participant, then they sample the drink or food whilst listening to an online chat about the taste.

The list is endless really. There are many different opportunities where online events can be offered, and more and more businesses are adapting to this virtual phenomenon. Some because they have to it due to customer demand, but others because they recognise the opportunities available to them.

Why Go Virtual?

For the business and customer

  • Travel – Virtual events are beneficial in terms of travel in several ways – reduced travel costs, eliminate travel time, reduced carbon footprint
  • Increased inclusivity. Some people have mobility issues or travel can be difficult, with many venues and transportation options inaccessible. Online events increase their chances of attendance and this in turn increases opportunities for the customer and business. 
  • Global access - Also, as we mentioned a moment ago, it opens up the event to everyone who has access to the internet or suitable technology. Where once an event may only have been opened to people in Belgium, for example, today, it can be open to the whole world.
  • Virtual events can be offered at a cheaper price or at less cost to a business than face to face events. This is not always the case, but it can be. One or two people doing an online event in their office or at home in front of a good background can be substantially cheaper than hosting 100 people at a hired venue and providing drinks, staff to attend to the visitors etc. Of course, not all online events are that simple, but it is something to consider.
  • Online and hybrid events are better than simply watching a recording or a talk or training session. They are interactive. (But they can be recorded for future viewing).
  • There are opportunities to increase communication during the online event, such as with breakout rooms and chat rooms, discussion boards, question and answer sessions.
  • Event flexibility – Online events can be more flexible than in-person events. If one room is used as a location, then this is easier to arrange than an online venue or stage etc.
  • Parts of the session can be recorded - for example, a person giving an online tour of a garden might film the garden itself, then do a live stream talk about the garden as people watch the video.

The session itself can also be recorded and shown on demand for free or a fee via the event website. This means that people who cannot attend the actual life event can watch it at a date and time to suit them.

For the business specifically:

  • Expand their audience – Online and Hybrid events offer businesses the chance to increase their audience substantially. A small business may be able to cater for ten people in their premises but open this up to an online audience and they may have hundreds if not thousands of people attending (hopefully).
    Increase their revenue - There are many reasons why people arrange online and remote events. If the aim is to increase revenue, then they can be really useful. For example, a person doing a lecture on The History of Perfume, may sell tickets 
  • Enable them to track participants more effectively through utilisation of analytics
  • Useful back up plan –  An online event can be a useful back up in the event of possible cancellations and postponements.
  • Events can be linked to social media. Many social media platforms now offer live streaming of events. People scrolling on social media may see the event and attend. This can increase the potential audience, particularly if an event is free.
  • Social media is particularly good for building audience participation and engagement.
  • Monetising – From the business perspective there are two main avenues for monetising virtual events, from selling access to the event or from sales through the event. Selling access would be the method of monetisation used for events such as virtual learning or a live streamed festival. Sales would be the monetisation method used by events such as exhibitions and trade shows. There is overlap between these areas though. For instance, a training course may be provided for free, and monetisation comes from sales of items featured in the training, or a trade show may be aimed at a niche audience and charge for attendance.
 

Why choose ACS? 

ACS is recognised as leader in online education. ACS has supported thousands of students progress from a learner to an accomplished graduate. 

Some courses might simply involve ticking the boxes on a checklist of what you are supposed to know. 

This course is very different:

  • We are always focused on reinforcing learning.
  • We teach in ways that have an impact on how you remember. 
  • We want you to succeed when you graduate.

What can do with this course? 

Current employment opportunities or other opportunities for virtual and hybrid event managers exist in: 

  • advertising, arts and media 
  • marketing and communications 
  • schools, universities, education 
  • mental health or other healthcare 
  • hospitality and tourism and travel 
  • business development 
  • international trade 
  • human resourcing and workplace training 
  • council authorities and government departments  

 

Still undecided.... Talk with us today.

We have a friendly team dedicated to our students. We can answer questions and help you to solidify your plans. 

Email us admin@acs.edu.au | Call us today for a chat 07 5562 1800 

 

How can I start this course?

You can enrol at anytime and start the course when you are ready. Enrolments are accepted all year - students can commence study at any time. All study is self paced and ACS does not set assignment deadlines.

Please note that if a student is being assisted by someone else (e.g. an employer or government subsidy), the body offering the assistance may set deadlines. Students in such situations are advised to check with their sponsor prior to enrolling. The nominal duration of a course is approximately how long a course takes to complete. A course with a nominal duration of 100 hours is expected to take roughly 100 hours of study time to complete. However, this will vary from student to student. Short courses (eg. 100 hrs duration) should be completed within 12 months of enrolment. Certificates, Advanced Certificates and Awards (eg. over 500 hours duration) would normally be completed within 3 -5 years of enrolment. Additional fees may apply if a student requires an extended period to complete.
If a student cannot submit their assignments for 6 months to ACS, they should advise the school to avoid cancellation of their student
registration. Recommencement fees may apply.

Simply click on the ENROL OPTIONS button at the top of this screen and follow the prompts.

You can see the course price at the top of this page. Click 'enrolment options' to see any payment options available.

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Yes! We have payment plans for most courses. Click 'enrolment options' to see the available payment plans.
We also have Afterpay that will allow you to pay for your course or payment plans in four instalments (if you are in Australia).


What do I need to know before I enrol?

There are no entry requirements that you need to meet to enrol in our courses, our courses are for everyone.
If you are under 18, we need written permission from your parent/ guardian for your enrolment to continue, we can arrange that after you have enrolled.

You don’t need to purchase any additional resources to complete our courses.

We aim to teach you the essentials without you having to purchase any specific computer program.
We recommend that you have access to a word processing program, such as Microsoft Word or Google Docs, so that you can easily complete and submit your assignments.

You sure can. We are here to help you learn whatever your abilities.

Yes, if you are enrolling in a Certificate or Advanced Certificate, you might be eligible for credits if you have evidence of your previous studies or relevant experience. More information is here.

We recommend that you are able to browse websites, send emails and conduct online research. You will need to be able to type and submit your assignments.
If you have limited computer skills, we can make special arrangements for you.

This is possible, it depends on the institution. We recommend that if you would like to use our courses that you contact the institution first. Our Course Handbook is a good resource for this.

Our courses are written in English and we only have English speaking academic staff. If you can read and complete your assignments in English, our courses are ideal for you.

Our courses are designed to build knowledge, hands on skills and industry connections to help prepare you to work in the area, running your own business, professional development or as a base for further study.

This course has been designed to cover the fundamentals of the topic. It will take around 100 hours to complete, which includes your course reading, assignment work, research, practical tasks, watching videos and anything else that is contained in the course. Our short courses are a great way to do some professional development or to learn a new skill.

It’s up to you. The study hours listed in the course are a rough guide, however if you were to study a short course (100 hours) at 10 hours per week, you could finish the course in 10 weeks (just an example). Our courses are self-paced, so you can work through the courses in your own time. We recommend that you wait for your tutor to mark and return your assignment before your start your next one, so you get the benefits of their feedback.

The course consists of course notes, videos, set tasks for your practical work, online quizzes, an assignment for each lesson (that you receive feedback from your tutor from) and ends in an exam (which is optional, if would like to receive the formal award at the end), using our custom built Learning Management System - Login.Training.

Our courses are designed for adults to gain professional development and skills to further their careers and start businesses.

Our custom online learning portal allows you to conduct your learning online. There may be practical tasks that you can do offline. You have the option of downloading your course notes or print them to read later.

There is also the option to pay an additional fee for printed course notes and or USB (availability limited to location and deliverability).

Yes, if you don’t have access to the internet, you can receive the course as paper notes or on a USB stick for an additional fee. We can also make alternative arrangements for you to send your assignments to us.

We offer printed notes for an additional fee. Also, you can request your course notes on a USB stick for an additional fee.

Yes, your tutor is here to help you. Simply post any questions you have in your login.training portal or contact the office and we can pass on a message to your tutor.

We are more learning focussed, rather than assessment focussed. You have online quizzes to test your learning, written assignments and can complete an exam at the end of the course (if you want to receive your certificate). You will not receive a pass/ fail on your course work. If you need to add more details on your assignment, we will ask you to resubmit and direct you where you need to focus. If you need help, you can ask your tutor for advice in the student room.

Each module (short course) is completed with one exam.

Exams are optional, however you must sit an exam if you would like to receive a formal award. You will need to find someone who can supervise that you are sitting the exams under exams conditions. There is an additional cost of $60 incl. GST for each exam.
More information is here

There are practical components built into the course that have been designed to be achieved by anyone, anywhere. If you are unable to complete a task for any reason, you can ask your tutor for an alternative.

When you complete the course work and the exam and you will be able receive your course certificate- a Statement of Attainment. Otherwise, you can receive a Letter of Completion.

You can bundle the short courses to create your own customised learning bundle, Certificates or Advanced Certificates. More information is on this page.

Yes, our courses are built to be applicable for people living anywhere in any situation. We provide the fundamentals, and each student can apply their own unique flair for their own interests, region and circumstances with the one-on-one guidance of a tutor. There is also a bit of student directed research involved.

Employers value candidates with industry skills, knowledge, practical skills and formal learning. Our courses arm you with all of these things to help prepare you for a job or start your own business. The longer you study the more you will learn.

ACS has an arrangement with OAMPS (formerly AMP) who can arrange Professional Indemnity from Australian and New Zealand graduates across all disciplines. Ph: 1800 222 012 or email acs@oamps.com.au.


Who are ACS Distance Education?

ACS Distance Education have been educating people for over 40 years.

We are established and safe- we have been in education for over 40 years.
We are focused on developing innovative courses that are relevant to you now and what you will need to know in the future.
We are focused on helping you learn and make the most of your experience.
You can enrol at any time, you can work on your course when it suits you and at your own pace.
We are connected to many industry bodies and our staff participate in continuous improvement and learning activities to ensure that we are ahead of what learning is needed for the future.

Our courses are not accredited by the Australian Government. However many of our courses are recognised and held in high regard by many industry bodies.

Our courses are written by our staff, who all have many years experience and have qualifications in their speciality area. We have lots of academic staff who write and update our courses regularly.


How do I enrol my staff/ sponsored students?

Yes, you can do a request for a bulk enrolment and request an invoice on our Invoice Request Form

We can prepare an invoice, quote or proforma invoice. Simply complete your details on our Invoice Request form

We can arrange bulk discounts for your course enrolment, please get in touch with us to discuss your needs.

Yes, we have many students who are in locked facilities, such as prisons or hospitals. We can cater by also offering paper notes at an additional cost.


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Course Contributors

The following academics were involved in the development and/or updating of this course.





Tutors

Meet some of the tutors that guide the students through this course.

Yvonne Sharpe

Over 30 years of experience in horticulture, education and management, Yvonne has travelled widely within and beyond Europe, and has worked in many areas of horticulture from garden centres to horticultural therapy. She has served on industry committees and been actively involved with amateur garden clubs for decades.

Melissa Leistra

Melissa has a Masters Degree in Human Nutrition from Deakin University and Bachelor's degree specialising in personal development, health and physical education. She has enjoyed teaching Hospitality in the areas of commercial cookery and food and beverage. Her experience includes 16 years teaching health and nutrition and working in the hospitality industry. Melissa enjoys living a self-sustainable lifestyle on a farm and raising all types of animals. She is an experienced vegetarian/vegan cook and loves to create wholesome food using her slow combustion wood stove.

Gaynor Hartley

Dip.Hort.Sc., Cert.Tiss.Cult., MAIH

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