Advanced Certificate in Event Management

Learn skills that professional event managers need to plan, market & manage concerts, exhibitions, sporting events, parties, etc. Enhance business or employment success in the diverse & exciting events industry.

Course CodeVRE052
Fee CodeAC
Duration (approx)900 hours
QualificationAdvanced Certificate

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Are You Energetic and a Good Organiser?

Make a career out of managing events - if you love organising events, whether fun or corporate, this is the online course could be for you.

Event management encompasses a very diverse range of vocational opportunities; from planning weddings and private parties to staging concerts, sporting events or exhibitions.

Skilled event managers find employment with both government and private enterprises and others as self employed small business proprietors.


Study Event Management for a Career in the Events Industry

  • Subcontract services to organisers of shows, conferences, concerts etc

  • Start your own business (Wedding planner, Party planner, Exhibition company, Conference organiser, etc)

  • Work in established exhibition companies

  • Work for resorts, hotels, reception centres, exhibition and conference venues, sporting venues or other enterprises involved with provision of events.

  • Work for public or non profit bodies involved with running events such as festivals, celebrations, cultural events, program launches, receptions, etc.


Compulsory (Core) Modules
The following should be completed by all candidates:

Business Studies
In addition to the basics of business, this course will teach you to develop and implement procedures that work as controlling mechanisms to deal with problems as they arise. You will learn to evaluate performance and implement appropriate responses, whether the business activity is small or large.

Event Management
Learn to plan, create, manage, and evaluate a successful event in sport, recreation, tourism, business, education, community work, motivation, or the arts.

Project Management
Project management skills can be applied to all industries, and in all sorts of situations, and are as relevant to a construction project as to managing a new product launch or an event.

Leisure Facility Management I
This comprehensive introductory course focuses on the management and development of recreational facilities (eg. Leisure centres, Swim Centres, Sporting complexes, Gymnasiums, Health clubs etc.)

Food and Beverage Management
This course covers all key elements of food and beverage management, including kitchen management, planning a menu, restaurant staffing and waiter/waitress skills.

Workplace Health & Safety
Learn to recognise potentially dangerous situations, and avoid litigation, work disruption, and significant, unnecessary costs.

Marketing Foundations
This course deals with all aspects of marketing from presentation and packaging, to advertising and selling. It will help you to develop an acute awareness of what is needed to achieve and maintain a good market share.

Research Project I
Learn to plan and conduct research into the current status of an aspect of an industry relating to the kinds of events you want to manage, and to complete a descriptive report based on that research.

Elective Modules
Candidates should also complete one of the following electives:

Leisure Facility Management II

Tourism I

Bar Service

Adventure Tourism


Personnel Management

Industrial Psychology


Business Planning

Financial Management

Sales Management

Advertising and Promotions


Note: Your module choice from those listed above should be determined according to your past studies or experience. Your choice of elective can (and should) be made after completing the compulsory modules. Other electives may also be considered.

For details of elective modules, consult the ACS Course Handbook or website at, or contact ACS at

Extract from Course:

Some events occur almost naturally, whilst others need to be initiated from a very original, creative, and sometimes obscure thought.

Naturally Occurring Events

The stimulus for these events may not always be obvious. Many organisations conduct events simply because “that is what this type of organisation does.” A garden club would conduct an annual flower competition or show, because most garden clubs do that. A trade association would conduct an annual trade show, because that is what most trade associations do.

For example:

·         A visit by an extraordinary celebrity, public speaker, sporting personality or musician will frequently initiate the organisation of an event to capitalize on the opportunity of their presence.

·         When people decide to play sport or music together; this invariably leads to events being organised to display their performance.

·         When people form organisations such as clubs, societies, associations, or professional institutes meet, it becomes a natural progression to organize conferences, seminars or shows and exhibitions relevant to the group.

·         Celebrations are often associated with baptisms, birthdays, weddings, graduations, (and in some cultures), beginning of manhood or womanhood. 

Creating New and Original Events

The stimulus to initiate some types of events may come from a creative mind that either intentionally or unintentionally foresees an opportunity to do something different. In some instances, the motivation for this new idea might be financial gain, but in other instances, the motivation may be more altruistic (for the social good, or simply for the fun of it).

Creativity and Lateral Thinking

In today’s world, there is often a great deal of competition for patronage at events. To be successful, your event needs to not only be different, it must appear different before it even takes place. To make your event unique, you need to be thinking differently from how other event managers think. Learn to anticipate what they will do, and then attempt to do something not only unique, but better.

Success is not a matter of money. An innovative approach may often attract more visitors, or at least more profit, and still cost less to stage. The opportunity for repeat business is also more likely for innovative event managers.

For example, some event managers with international reputations have achieved success through their imaginative approach, their extremely high standards and their eye for detail. They may be organising a birthday party for a celebrity in the  Uk one month, and the next month, be halfway round the globe doing the same for another famous person. Clients may be paying hundreds of thousand of dollars for their special event, so expectations are high; patrons expect to not only enjoy themselves, but to have to have an unforgettable experience. The event manager may source decorations from Hong Kong, wine from France and food from somewhere else. Every item down to the smallest detail will be scrutinised for quality and suitability; even the way in which the tablecloths are placed on the table will be considered an important detail. Some of the attendees may be the same; so in order to offer their clients a unique experience, the successful event manage may never use the same theme, decorations or menu twice. These event managers are popular and respected due to their uncompromising approach to quality.  Even though the events you organise may not be of such a grand scale, the approach you use will dictate how successful your event will be.

·       Educate yourself to have an eye for detail

·       Don’t compromise; never think near enough is good enough.

·       Always offer your client the best possible quality to suit their budget.

·       Try not to repeat your approach; even if the event is very successful, patrons will expect the next one to be even better or at least different.

·       Always have a professional approach to an event, no matter how large or small.



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John Mason

Writer, Manager, Teacher and Businessman with over 40 years interenational experience covering Education, Publishing, Leisure Management, Education, and Horticulture. He has extensive experience both as a public servant, and as a small business owner. J
Kate Gibson

Kate has 12 years experience as a marketing advisor and experience as a project manager. Kate has traveled and worked in a variety of locations including London, New Zealand and Australia. Kate has a B.Soc.Sc, Post-Grad. Dip. Org Behaviour (HR).
Denise Hodges

Promotions Manager for ABC retail, Fitness Programmer/Instructor, Small Business Owner, Marketing Coordinator (Laserpoint). Over 20 years varied experienced in business and marketing. More recently Denise studied naturopathy to share her passion for healt
Lyn Quirk

M.Prof.Ed.; Adv.Dip.Compl.Med (Naturopathy); Adv.Dip.Sports Therapy Over 30 years as Health Club Manager, Fitness Professional, Teacher, Coach and Business manager in health, fitness and leisure industries. As business owner and former department head fo
Event Management
Learn to plan and run events -parties, concerts, exhibitions, weddings, festivals etc. What is an event? An event is an occurrence, usually a special occasion. It can be either “a thing that just happens”; or a “planned social or public occasion”. An eve
Project Management
This ebook is designed to help improve your capacity to manage any type of project in any type of industry. It may be read as a stand- alone book; used as something to refer to during the process of managing projects, or used as a complementary reference