Garden Tourism

Learn about the significance of garden tourism. Understand how to plan, develop and manage garden tourism destinations, gardening events and garden tours.

Course CodeBTR303
Fee CodeS2
Duration (approx)100 hours
QualificationStatement of Attainment

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Learn About Garden Tourism

Garden tourism encompasses travelling to see gardens, to participate in garden events or for any other purpose primarily associated with gardening, plus spending money in associated shops, cafés and restaurants.

Garden tourism is a specialised form of tourism (as is agritourism and health tourism, etc.). The internationally universal appeal of gardens and gardening makes garden tourism potentially a tourism product with significant, yet often underappreciated, potential.

Learn how to successfully plan, develop and manage garden tourism destinations, gardening events and garden tours.


Lesson Structure

There are 9 lessons in this course:

  1. Scope And Nature Of Garden Tourism
    • Types Of Gardens
    • The Place Of Gardens In Broader Tourism
    • Who Visits Gardens Or Garden Events and Why
    • Problems
  2. Garden Destinations
    • Financial Viability
    • Types Of Tourist Attractions - Places
    • Garden Events
    • Add On Income
  3. Creating And Managing A Destination
    • What Makes A Viable Garden Tourism Destination?
    • Planning A Destination
    • Locations, Regions, Countries
    • Managing A Destination
  4. Garden Events
    • What Type Of Garden Event?
    • When To Conduct The Event?
    • Where To Conduct The Event?
    • Finalising Your Plan
    • Non-Garden But Related Events
  5. Creating and Managing Garden Events
    • Phase 1 - Preparation
    • Phase 2 - Detailed Planning and Development
    • Phase 3 - Evaluation
    • Initiating A Garden Event
    • Set Up And Pack Up/Knockdown
    • Event Issues
    • Managing Visitor Access
    • Expo Stands
  6. Garden Activities
    • Creating The Concept - What Garden Activities Could Be Delivered?
    • Planning Your Garden Activities - The Organisation
    • Delivering Garden Activities
  7. Garden Tours
    • Why Create Garden Tours?
    • Part-Day and Day Tours
    • Creating Tour Packages
    • Insurance
    • What Comes Next?
    • Self-Guided Tours
  8. Conducting Garden Tours
    • What Are You Featuring?
    • The Logistics Behind The Tour
    • Delivering The Tour
    • At The End Of The Tour
  9. Marketing Garden Tourism
    • Getting Started
    • Marketing And Communication Approaches
    • Virtual Tours
    • Intermediaries
    • The Marketing Cycle

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.


  • Discuss the significance of gardens and gardening to tourism.
  • Identify the nature and scope of destinations that a garden traveller might consider visiting when travelling.
  • Determine, plan, develop and manage viable garden tourism destinations.
  • Determine the viability of a garden event and its components.
  • Explain how a gardening event can be successfully created and managed.
  • Explain the organisation and delivery of a range of gardening activities, in the context of garden tourism.
  • Explain how to plan garden tours.
  • Explain how to conduct a garden tour.
  • Determine effective marketing strategies for different garden tourism products.

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