Distance Learning Course -Learn to Work in Sales or Marketing
This Advanced Certificate in Applied Management (Marketing) trains in you those practical skills needed to manage your business or to work in a company at a managerial level. The course will give you the basic knowledge and basic practical experience to boost your confidence in moving to a new position or creating your own company.
Modules
Note that each module in the Advanced Certificate In Applied Management (Marketing) is a short course in its own right, and may be studied separately.
Understanding the Scope of Marketing
Marketing is concerned with relating the supply of products to its potential demand in such a way as to satisfy the needs and wants of buyers and create a profit for the supplier. The process of marketing is that of transferring goods and/or services from producer to consumer at a profit. It should add maximum value to the product at minimum cost.
The marketing manager/personnel are concerned with such activities as: pricing, selling, merchandising, advertising, promotion, packaging, market research, transport, destination, placement, planning, and accounting. In fact, marketing includes all those processes which will enable a manager to maximize the added value of a profit. Sales are one of those.
Marketing is, in the fullest sense of the phrase, "THE NAME OF THE GAME", or the primary purpose of most business activity. The ‘game’ is fundamentally concerned with competition, which relies heavily on the offering of substitutes and/or complements.
Marketing today is a consumer-based approach to business activity, where each aspect of business is
coordinated in terms of what the customer wants.
Marketing is not just selling, and involves a lot more than selling. Sales are part of marketing, and good sales are usually the end product of successful marketing. Marketing involves several crucial processes:
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Attracting customers (Through promotions & advertising)
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Persuading them to buy (Through promotions & advertising)
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Selling
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Keeping customers satisfied (by delivering what they expect, and giving service so that they come back!)
Graduates from this course may become involved in one, several, or all of these processes.
Some marketing jobs involve managing the whole four stages (eg A Marketing Manager) while others might only be responsible forr one part (eg. A Sales Manager, or Customer Service Officer).
Course Requirements
To be awarded this advanced certificate, you need to complete all assignments and one exam each, for the seven core and elective modules. If your firstr attemp at any of these things is unsatisfactory, you will be given opportunities to try again.
After completing these requirements, you also need to undertake Workplace or Industry Oriented requirements asa outlined below:
Workshop, Research Project or Work Experience
This is the final requirement that you must satisfy before receiving your award. There are two options available to you to satisfy this requirement:
Alternative 1.
If you work in the industry that you have been studying; you may submit a reference from your employer, in an effort to satisfy this industry (ie. workplace project) requirement; on the basis of RPL (ie. recognition for prior learning), achieved through your current and past work experience.The reference must indicate that you have skills and an awareness of your industry, which is sufficient for you to work in a position of responsibility.
Alternative 2.
If you do not work in the relevant industry, you need to undertake either :
In some cases we will accept other learning that constitutes "Learning in a real world relevant situation". This means that we will accept (based upon documentary proof):
- Attending industry meetings (conferences, seminars, study tours, committee meetings, etc)
AND/OR
- Attending workshops run by another institution; or supervised by a professional person working the student through our "workshop curriculum documents"
