What is Adventure Tourism?
Adventure Tourism is a term which is not easily defined. Different people have different ideas of what is “adventure”. For one person, “adventure” may be something as simple as camping outside in a tent, or walking through a wilderness area for an hour. For another, this would be considered passive tourism, whereas adventure would mean participating in dangerous and physically (also maybe emotionally) challenging activities, such as climbing a sheer rock face or white water rafting in dangerous rapids.
Even for those tourists seeking challenging experiences, the degree of challenge desired may be quite different. Some will balk at undertaking potentially dangerous activities like walking on a rope bridge across a deep ravine, and find a trek through the jungle at ground level sufficiently challenging. Some will find another’s ‘adventure’ decidedly unpleasant, disagreeable, foolishly reckless, traumatic or boring.
Therefore, the first principle of adventure tourism is catering for difference: different expectations, different physical abilities, different likes and dislikes, and different psychological make-ups.It is not a matter of making an adventure less adventurous, or more exciting; nor is it a matter of participants’ ‘inferior’ or ‘superior’ physical or psychological resilience. It is simply a matter of personal difference.
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