Copywriting


Learn to write for advertising - concise, powerful, engaging communications. Study copywriting at your own pace, online.

Course CodeBWR310
Fee CodeS2
Duration (approx)100 hours
QualificationStatement of Attainment


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Write effective, clear, concise and compelling copy for use in marketing.

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Lesson Structure

There are 10 lessons in this course:

  1. Scope and Nature of Copywriting
  2. Mastering Conciseness
  3. Creating Engaging Copy
  4. Clarity, structure and headings
  5. Writing for Print advertising
  6. Writing for Direct Mail and Email
  7. Writing Media Releases
  8. Writing for Broadcast media
  9. Writing for the Internet
  10. Reviewing, Editing and Improving your Work

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.



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