E Commerce

Course CodeBIT100
Fee CodeS3
Duration (approx)100 hours
  


Learn about Modern Electronic Marketing 

  • Retail shopping today is in strong competition with shopping on the internet.
  • People today are using less cash and more credit cards and bank transfers to pay for things.
Commerce today is increasingly based upon electronic technologies; and success in any type of business depends heavily upon understanding and properly using e commerce.  
 
E commerce is constantly changing though -so what you learn today, may become different tomorrow!
 
If you do this course, you will be setting down a framework; developing the awareness and understanding needed to stay up to date; and if you are using e commerce regularly, your knowledge and skill to function in this field will become easier to develop.  
 

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Lesson Structure

There are 8 lessons in this course:

  1. Introduction
    • What is e-commerce
    • Security
    • How to Protect a Business
    • Marketing on the Internet
    • Searching for Data on the Net
    • Contract Law
    • Warranty and Conditions
    • Sellers Liability
    • Consumer Laws
    • Manufacturers Liability
    • International Sales Contract Rules
    • Setting up a Business
    • Setting up an E Commerce Web Site
    • Bootstrap Sites
  2. Success & Failure What makes the Difference?
    • Introduction
    • Awareness of Technology
    • What makes an E Commerce Site Successful
    • Dotcom Failures
    • Site Visibility
  3. Promotional Strategies are different on the internet
    • Internet Code of Conduct
    • Analysing the market
    • Selecting Target Markets
    • Developing the marketing mix
    • Managing the marketing effort.
    • The Launch
    • Promoting an E Commerce Site
    • Marketing Strategies and Plan
  4. Optimizing Web Site Potential
    • Monitoring Visitors
    • Ground Rules Keep Changing
    • Meta Tags
    • Evaluation/Review Services
    • Paid Services
    • Search Engine Optimisation
    • Main Page Content
    • Searchable words
    • Use of important Key Words
    • Page Titles
    • Links:
    • Frequency of changes
    • Good URL Structure
    • Navigation
    • Capture of Visitors
    • Download Speed
    • Graphics
    • Targeting
    • Site Maps
  5. Increasing Web Site Exposure
    • Marketing Plan
    • Marketing Mix
    • Advertising
    • Personal Selling
    • Direct Marketing
    • Collateral Promotion
    • Channels of Distribution
    • Google Adwords
    • Search Marketing
    • Affiliate Marketing
    • Free Content
    • Web Banners
    • Social Media Optimisation
    • Digital Marketing
    • Creative Buzz
    • Community
    • Guerilla Marketing
  6. Automating Supply of Goods, Services and Cash flow
    • Payment
    • Ways to Supply Goods or Services
    • Drop Shipping
    • Outsourcing
    • Payment Gateways
    • SSL
    • Getting a Merchant Account for Credit Cards
  7. Managing Constant Change
    • Resource Planning
    • Constant Review & Development Strategy
    • Outsourcing
    • Understanding Technology
    • Bandwidth
    • Information Currency vs. Cash Currency
    • Keeping a Web Site Current
    • Web Analytics
    • Change Management and Corporate Structure
  8. Dealing with E Commerce Problems
    • Learning from Others Mistakes
    • Determining Where it Went Wrong
    • Legal Issues (eg. Privacy, Consumer Protection, Copyright, Patents)
    • Managing Risk
    • Charge back
    • Computer and Office Security
    • Insurance

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Aims

  • Recognise the nature and scope of e commerce
  • Differentiate between successful and unsuccessful e commerce operations, and identify key factors in their success or failure
  • Develop strategies for promotion of business activity using broad e commerce tools.
  • Monitor and adjust e commerce strategies on a web site in order to improve performance with respect to stated goals.
  • Develop strategies that will cause growth in Web Site exposure.
  • Distinguish between alternative e commerce tools for managing the supply of goods and services, and the flow of cash.
  • Develop methods for managing change within the e commerce context.
  • Manage risk within the e commerce context in order to minimise the impact of problems that emerge.

What You Will Do

  • Research demographic information in a specific locality that may be relevant in profiling a particular market sector (You are free to select any market sector that is relevant, or of interest to yourself
  • Investigate how credit cards work for a business. As a business operator, how do you process a payment; how do you get paid, and what costs are involved. How does an Eftpos machine work, and why would a business use this rather than other methods of processing credit cards?
  • Go to http://www.dmoz.com and work out how to submit a website. Go through the process but do not do the actual submission. Explain the steps taken to submit the site
  • Consider ways an e marketing strategy could be used for selling motor cars need to be different to an e marketing strategy for selling books?
  • Present a plan for marketing a service or product using e commerce
  • What are the advantages and disadvantages of using a PR firm to promote a web site rather than doing it yourself?
  • How would you decide on the value of listings on different Search Engines and Directories?
  • Surf the net to identify different sites, each using one of the following marketing types:
    • Affiliate marketing;
    • Free Content Marketing;
    • Buzz Marketing and User Group Marketing.
  • Compare these 4 different sites, and make notes about how well you feel each is marketing itself and why.
  • Develop a Marketing plan for a web site that includes both on line and off line promotions.
  • Using a budget of $5000, outline how and on what you would spend the money, using at least3 types of paid advertising and 3 types of free advertising
  • How can a potential buyer determine whether it is safe to use their credit card number over the internet?
  • How would you respond if a potential customer in another country says they want to purchase from you; but insists they pay you in their countries currency; and not yours?
  • What is the fastest way of getting a payment made by a customer to appear in your own bank account?
  • Banking on-line is becoming an accepted norm by society.List the different on-line services being offered by banks today.
  • Consider three different products offered electronically.Name them and then explain how you would arrange delivery of these products.Give reasons why you chose those particular modes of delivery.

New Innovations are continually emerging in the world of e commerce.

Sometimes these are a new piece of hardware or software; and other times, they are innovative ways of using the hardware or software that exists. 
 
Not all new innovations are successful and sustained. If you adopt the wrong innovation, or adopt an innovation at the wrong time; it can be a disaster for your business. On the other hand; failing to adopt an innovation until after all of your competitors; can put you at a severe commercial disadvantage. 
 
 
WHAT NEXT?
 
 
ENROL (go to top) or
 
Use our FREE Counselling Service to Connect with a Tutor
 

 



Credentials

ACS is an Organisational Member of the British Institute for Learning and Development
ACS is an Organisational Member of the British Institute for Learning and Development

Member of Study Gold Coast, Education Network
Member of Study Gold Coast, Education Network

ACS Global Partner - Affiliated with colleges in seven countries around the world.
ACS Global Partner - Affiliated with colleges in seven countries around the world.

ACS is recognised by the International Accreditation and Recognition Council
ACS is recognised by the International Accreditation and Recognition Council



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  Denise Hodges

Promotions Manager for ABC retail, Fitness Programmer/Instructor, Small Business Owner, Marketing Coordinator (Laserpoint). Over 20 years varied experienced in business and marketing. More recently Denise studied naturopathy to share her passion for health and wellness. Denise has an Adv.Dip.Bus., Dip. Clothing Design, Adv.Dip.Naturopathy (completing).
  Dr. Sherif Sakr

Research Scientist and University Lecturer in Computer Science and Engineering. Sherif has a PhD in Computer Science, MSc, BSc.
  Sarah Edwards

Over 15 years industry experience covering marketing, PR, administration, event management and training, both in private enterprise and government; in Australia and the UK.
  Sarah Jury

Over 15 years working in small business, I.T., education and science. Sarah has a PGCE(Post Compulsory Education), BSc(Hons) (Genetics), DipComp(Open), CertWebApps(Open). She has designed and created several Web sites for different organisations.