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Diploma In Management

Course CodeVBS009
Fee CodeDI
Duration (approx)2100 hours
QualificationDiploma
Business Distance Education School -Management Diploma -Online Course or Correspondence Course
Learn to be a professional manager. Management skills are always in high demand, but for a successful career in management, you will require not only knowledge and skill, but an appropriate personality and a depth of experience to draw from to make the right decision for each situation you confront. 

This course is great value for money, and offers highly qualified tutors who are still very much active in management.

Course Structure

You must complete all assignments and pass exams for 20 modules, plus attend satisfy an industry project eg. Industry Conferences / Seminars/ Meetings  (100 hours)

Other Options: Some of these modules may be swapped with others if appropriate to your needs, and the swap is approved by a tutor in our academic department.

 

COURSE CONTENT DETAILS

Management

There are 6 lessons as follows:

  1. Introduction & Organizational Structures
  2. Management Theories & Procedures
  3. Problem Solving & Decision Making
  4. Management Styles & External Influences
  5. Employing People & Interview Skills
  6. Staff Management

Business Studies

There are 8 lessons as follows:

  1. Establishment Procedures – aims to teach the student how to select appropriate procedures for the establishment of a small business
  2. Management Procedures – teaches the student how to select appropriate procedures for the management of a small business
  3. Communication in Business – how to develop procedures for communicating with suppliers and customers of a small business
  4. Problem Solving – how to develop procedures for addressing problems in a small business
  5. Staff Management – looks at how to plan the management of staff in a small business
  6. Productivity – learn how to develop strategies for managing production in a small business or department within a larger organisation.
  7. Financial Management – how to carry out different financial management tasks used in small business or department within a larger organisation
  8. Marketing Techniques – Evaluation of marketing techniques used in business

Workplace Health & Safety

There are 7 lessons as follows:

  1. Introduction
  2. Legislation
  3. Handling Chemicals
  4. Handling Equipment
  5. Handling Objects
  6. Standards & Rules
  7. Signs & Signals

Leadership  

There are seven lessons:

  1. Introduction to Leadership (nature, scope, styles,differentiation from management, supervision,planning etc)
  2. Leadership Characteristics/Qualities
  3. Interpersonal Relationships
  4. Communication Skills
  5. Team Building
  6. Systematic and Lateral Thinking
  7. Applications (includes a Problem Based Learning Assignment)
  

Instructional Skills

There are 11 lessons as follows:

  1. Introduction to Training – Communication
  2. Understanding Learning
  3. Determining Training Requirements in The Workplace
  4. Commencing Training
  5. Developing a Lesson Plan
  6. Assessment and Evaluation of Training Programs
  7. Training Aids
  8. One-To-One Training
  9. Motivation Skills and Techniques
  10. Promoting Training
  11. Assessor Training
Marketing Foundations
 

The content the ten lessons is as outlined below:

  1. Marketing and the Business What is marketing, and its significance, Considering alternative approaches to business & marketing, Alternative enterprises (eg. goods or services based, sole proprietor or partnership etc).
  2. Scope of Marketing Understanding basic economics (eg. supply & demand); the difference between the potential market, available market, target market, and penetrated market for a product/service of your choice; Different advertising approaches, Controlling Growth, Improving Results in Business, etc
  3. Target Marketing Understanding the market place; Stages that sellers move through in their approach to a market, What is targeting, Advantages of target marketing as compared to mass marketing and product-differentiated marketing
  4. The Marketing Mix and Managing the Marketing Effort Product, price, place, and promotion; Affects and interactions between marketing and other operations of a business.
  5. Product Presentation and Packaging Importance of product knowledge, Core, tangible and augmented products; Differences in packaging & presentation for different products.
  6. Promotion Communication skills, Merchandising, Shop Floor Layout, Displaying Products, Signs, Understanding Selling and Increasing Sales, Sales Methods, Publicity Marketing,
    Structuring an Advertisement or Promotion, Advertising budgets, etc
  7. Product Pricing and Distribution Pricing, Profitability Ratios, Increasing Turnover, etc
  8. Customer Service Methods of assessing customer satisfaction; Significance of Customer Service; Different types of customers in the market place, and how best to approach each; Difference between selling, publicising, marketing and advertising, etc
  9. Market Research The research process, What to research, Surveys, Developing and conducting a market research program, where to find useful statistics,
  10. Organisations - Structures and Roles Business law; Financial Management, Business Structures, Business terminology, etc.
 
Sales Management
 

The content of the nine lessons is as outlined below:

  1. Developing Sales Concepts: Goods & Services, Ways of Managing Sales, Developing a Sales Concept, Planning Ahead, Understanding Selling, Understanding Buyers, Steps in the Sales Order, Increasing Sales
  2. Developing Sales Relationships: Sales Methods, Presentation & the Selling Personality (personality traits of a salesperson), Communication skills and conversational selling
  3. Sales Ethics: The Law and Ethics, Social Problems, Pricing, Deceit, High Pressure Sales, Poor Quality Products, Predetermined Obsolescence, The Impact of Marketing and Selling on Society, Public Responses to Modern Marketing Trends (eg. Consumerism, Environmentalism etc), Enlightened Marketing
  4. Building Product Knowledge: Good & Bad Features (eg. Make/trade name; Model; Purpose or use; How & where it is manufactured; Materials used; Wholesale/retail price; Guarantees; Warranty; Spare parts (availability and location); Service Costs)  Knowing the Competition etc.
  5. Developing a Customer Strategy: Types of Buyers, Buyer Motivation, Difficult Buyers, Key Rules for Every Salesperson
  6. Presentation Strategy Options: Displays (eg. Locating Your Displays For Best Results), Shop Layout, Trade Displays etc.
  7. Closing a Sale: Difficulties with closing a sale & solutions, importance of the personal approach.
  8. Managing Yourself: Time management, Territory management, Record Management, Sales Records, Stress Management
  9. Managing a Sales Team: Building quality partnerships.


Advertising and Promotions

Contents:

 

  1. Analysing the Market
  2. Target Marketing
  3. Display and Display Techniques
  4. Advertising and Promotions Strategy
  5. New Product Development
  6. Sales Techniques - General
  7. Writing Advertisement
  8. Electronic Marketing -Telephone & Email
  9. Direct Mailing
  10. Exhibitions & Shows
  
Marketing Systems
 
There are 10 lessons as follows:
  1. Marketing Systems
  2. Retailing Systems and Strategies
  3. Wholesale Systems and Strategies
  4. Product Presentation and Packaging
  5. Negotiation Skills
  6. Marketing Organisations
  7. International Marketing I
  8. International Marketing II
  9. Analysing the Market
  10. The Market Mix
 
Financial Management

There are eight lessons in total, as outlined below:

  1. Understanding Financial Terminology
  2. Planning & Managing your Cash
  3. Borrowing -for goods, against your home etc. Different types of loans, overdrafts, credit cards, financing a business etc.
  4. Buying -What to look for, hidden traps, consumer protection, deciding when not to buy on credit, forms of credit.
  5. The Money Market -How it works
  6. Investing -In housing, land, stocks, bonds, trust funds, antiques, business investments, insurance (annuities) and more.
  7. Superannuation -Lump sum, roll over etc.
  8. Reducing Costs -Cutting down on expenditure.
  9. Banks -How they can help you.
  10. Communication -How to deal with financial experts, bank managers, accountants and others in the financial world.
 
Introduction to Psychology 

 

There are seven lessons in this course, as follows:

  1. The nature and scope of Psychology
  2. Neurological basis of behaviour
  3. Environmental effects on behaviour
  4. Consciousness and perception
  5. Personality
  6. Psychological development
  7. Needs, drives and motivation

Personnel Management

There are 10 lessons as follows:

  1. Human behaviour
  2. Workplace Communications
  3. Workplace Conditions
  4. Controlling Operations
  5. Recruitment and Induction
  6. Staff Training
  7. Work Teams
  8. Positive Discipline
  9. Grievances and Complaints
  10. Monitoring and Reporting

 
Project Management
There are nine lessons as follows:
  1. Introduction
    Understanding what project management is, and what its applications might be.
  2. Project Identification
    Identification and defining projects which need management.
  3. Project Planning
    Developing a strategy and framework for the plan.
  4. Project Implementation
    Managers duties during implementation, developing a Preparation Control Chart,
    Regulating implementation
  5. Project Completion & Evaluation
    Dangers in this stage, Steps in Project completion, Declaring a project sustainable,
    Developing an evaluation method,
  6. Technical Project Management Skills
    Preparing a proposal, budget control/management, steps in drawing up a
    post project appraisal.
  7. Leadership Skills
    Styles of leadership, leadership principles and methods
  8. Improving Key Personnel Skills
    Listening skills, Negotiation skills, Conflict management
  9. Major Assignment
    Developing full documentation for a project.
Computer Servicing I

There are nine lessons in total, as outlined below:

  1. The computer workshop. Tools (A basic tool kit, More advanced requirements), Soldering, Workshop layout, Workshop management, Customer relations, etc.
  2. Computer and workshop safety. Understanding electricity, Workshop safety procedures, Staff safety, Avoiding computer damage, Circuits, Measuring electricity -current, voltage, resistance, ohm's law, etc.
  3. Hardware components. Identifying different hardware components (eg. CPU, ZIF socket, Motherboard, I/O card,Parallel and Serial ports, IDE drive, CMOS, etc).
  4. Different Systems & Basic Disassembly. Identifying and removing specific parts from a computer, distinguishing between different types of PC (eg. XT, AT, 386, 486, Pentium etc), disassembly procedure.
  5. Peripherals. How to assemble peripherals (eg. mouse, printer, modem) for a computer system
  6. System Assembly. Procedure for assembly/installation of main components.
  7. Installation of software. Installing different software programs in computers, in accordance with manuals.
  8. Computer Maintenance: An Introduction Preventative and routine maintenance procedures.
  9. Troubleshooting: An Introduction Determining an error, hard disk problems, viruses, motherboard battery, bugs, othercommon errors and their remedies, when to call a specialist.
 Conservation & Environmental Management

There are 8 lessons as follows:
  1. An Introduction To Ecology
  2. A Perspective On Environmental Problems
  3. Pollution & Industry Effects On The Environment
  4. Water & Soil
  5. Vegetation Conservation & Management
  6. Animal Conservation & Management
  7. Marine Conservation & Management
  8. The Future
 
Sales Skills
 

There are twelve lessons in this course; as outlined below:

  1. Presentation and selling: Personality. "Never judge a book by its cover." A wise old saying! but people who buy do make judgements especially about sales people. Dress and grooming are top priority in selling. As well you must learn how to develop a selling personality.
  2. Communication and Conversational selling: Learn the art of written and verbal communication in easy to understand terms.
  3. Marketing (Buyer analysis and motivation): Presentation of products to consumers and motivating them to buy.
  4. Management (Hierachy): Dealing with upper management; learn how to get your point across. How to be assertive and positive when dealing with your superiors.
  5. Helping the Product Sell Itself
  6. Know your product and pre planning: Through observation, reading and listening get to know your products (pre planning is essential in today's complex society).
  7. Selling made as simple as A B C: The procedure of selling.
  8. "The Opening" (getting the attention of the buyer): Creating the right atmosphere for a sale to take place.
  9. "Closing a Sale" (overcoming objections): Buyers will tend to look else where unless a salesman can close a sale in an appropriate amount of time (learn the secrets).
  10. "Stress Management": Learn the art of relaxation through stress management techniques.
  11. The Law and Selling
  12. Report Assessment Writing: The majority of sales persons need to have the ability and skill to write a condensed and accurate report on which management will comprehend and act upon.
 
Industrial Psychology
There are ten lessons in this course, as follows:
  1. Introduction
  2. Understanding the Employees Thinking
  3. Personality & Temperament
  4. Psychological Testing
  5. Management & Managers
  6. The Work Environment
  7. Motivation and Incentives
  8. Recruitment 
  9. Social Considerations
  10. Abnormalities and Disorders
 
Professional Practice for Consultants

There are eight lessons in this module as follows:

1. Determining If a Consultancy Practice is for You
2. Planning a Consultancy Practice: Part 1
3. Planning a Consultancy Practice: Part 2
4. Knowing What to Charge
5. Setting Up Your Consulting Practice
6. Keeping Accounts and Records
7. How to Generate Business & Keep It
8. Maintaining Your Consultancy Practice

 
Research Project I
 

There are 7 lessons as follows:

1. Determining Research Needs
2. Searching For Information
3. Research Methods
4. Using Statistics
5. Conducting Statistical Research
6. Research Reports
7. Reporting On A Research Project.


 Research Project II

There are 6 lessons in this module as follows:

  1. Identifying research issues
  2. Acquisition of technical information
  3. Specialised research techniques
  4. Research planning and designing
  5. Statistics
  6. Conducting research

Modules

Core ModulesThese modules provide foundation knowledge for the Diploma In Management.
 Industry Project BIP000
 Business Studies BBS101
 Financial (Money) Management BBS104
 Industrial Psychology BPS103
 Introduction To Psychology BPS101
 Leadership BBS110
 Management VBS105
 Marketing Foundations VBS109
 Personnel Management VBS107
 Research Project I BGN102
 Workplace Health & Safety VBS103
 Advertising and Promotions BBS202
 Project Management BBS201
 Research Project II BGN201
 Professional Practice For Consultants BBS301
 
Elective ModulesIn addition to the core modules, students study any 6 of the following 15 modules.
 Bookkeeping I BBS103
 Instructional Skills BGN101
 Legal Terminology BWR108
 Sales Management BBS102
 Sales Skills VBS108
 Stress Management VPS100
 Supervision VBS104
 Computer Servicing I VIT203
 Computer Servicing II VIT204
 Conservation and Environmental Management BEN201
 Developmental Psychology BPS210
 Relationships & Communication Counselling BPS208
 Business Coaching BBS304
 Business Planning BBS302
 Marketing Systems BBS303
 

Note that each module in the Diploma In Management is a short course in its own right, and may be studied separately.


MANAGEMENT THEORIES
 
There are many different ways of looking at management. Understanding the various management theories can provide some very real insights into how a manager might approach their job.
 
The Main Schools of Management Theory
The following section examines the three main schools of management theory.

The Classical School
Under The Classical School, the manager is responsible for planning, directing, controlling and staffing. This school of thought involves a rational, organisation focused approach which might not always take into account the situation of the individual employee.

Management has occurred since prehistoric times. Classical management can be divided into two schools  the classic organisation theory and the scientific school. Scientific management has been said to depend on four basic principles as follows:
1. Development of a "Science of Management" so that the best method of performing each task can be determined.
2. Scientific Selection of Workers...so each employee is given tasks to which they are most suited.
3. Scientific development of the employee....so they are educated and trained to achieve continuing improvements in performance.
4. Friendly relations between management and workers.

Henri Fayol was a leader in the development of the classical organisation theory.  Fayol divided business operation into the following six activities.
• Technical  production or manufacture of commodities.
• Commercial  buying raw materials and selling products.
• Financial  Obtaining and using capital.
• Security  protection of employees and property.
• Accounting  recording and taking stock of money and keeping statistics.
• Management
 

Fayol listed the functions of management as: planning, organising, commanding, coordinating and  controlling.  Fayol listed 14 principles of management as follows:
1. Division of labour
2. Authority
3. Discipline
4. Unity of Command
5. Unity of Direction
6. Individual interest comes second to interest of the common good.
7. Remuneration
8. Centralization
9. The hierarchy
10. Order
11. Equity
12. Stability of staff
13. Initiative
14. Team Spirit
All of the above need to be achieved.

The Behavioural School (Also Called the Human Relations Approach)
The Behavioural or Humanistic approach to management is more focused on the individual and social groups; attempting to achieve organisational goals through applying an understanding and sensitivity to the people who are involved.

This approach aims to balance the needs of the individuals and social groups those individuals belong to, with the needs of the enterprise or organisation in which they are working.  This was developed primarily because managers found that the classic approach did not achieve complete harmony in the workplace. However, this method still has difficulties because people do not always follow predicted paths of behaviour.

The behavioural approach concentrates on managing through understanding and application of sociology and psychology.  A behavioural approach might be:
• Finding the best person for a job  with the best mental attitude towards their work.
• Creating the best work  the ultimate environment and conditions for the worker.
• Utilising psychological influence  to achieve the best affect from the manager/worker relationship.

The Management Science School
The third main school of thought is defined in different ways and given different titles (depends on the text or authority you refer to).  All variations share common ground in that this school is more complex, aiming to apply and balance thinking from both other schools.  This way of thinking may be referred to as “Contingency Theory”, Situational Approach” or “Management Science”.  

This involves a team of specialists with different backgrounds pooling their knowledge and opinions to analyse a problem and suggest a solution.
Statistics and computer technology are common tools in this process.

 

Other Management Theorists

There have been many theorists in the field of management. Each one has provided a new perspective on how to think about the subject, and through a study of their varying thoughts we are able to extend our understanding of the different ways we can manage a workplace or organisation.

Do not allow your thinking to be limited by any of these ideas; but take the best from them, and save the thoughts. They will provide you with an extended repertoire of possible solutions which you can consider whenever faced with a management decision in the future.

Max Weber (1864-1920)
A German sociologist and economist who developed what he considered an ideal form of “organisation”, labelling it the “bureaucracy”.
Weber’s bureaucracy is characterized by the following:
• Division of labour to optimise efficiency (i.e. different people are allocated different work tasks. In theory, by being able to concentrate on a smaller range of tasks, they become better at doing what they do).
• Well defined organisational hierarchy.
• Each work unit (e.g. office) has a differentiated and defined range of responsibilities.
• Employment and advancement is based upon merit; and clearly defined career paths are in place for those who merit promotion, to be able to achieve promotion.
• Personal and work lives are kept separate.
• Management is kept impersonal (the theory being this avoids conflict due to personality conflicts). This impersonality might be achieved by orders being delivered by supervisors who have not been involved in developing those orders (ie. Senior management determines an order, junior management then delivers and implements the order).

Charles Barnard (1886-1961)
A statistician and manager, best known for his “Acceptance Theory”, which states that authority and power does not rest solely with management, but is also heavily dependant upon the acceptance of orders by the subordinate.

Mary Parker Follett (1868-1933)
Follet recognised that groups (e.g. Work groups, groups of friends, etc) within an organisation are very influential. This might be described in another context as recognising the affect of peer group pressure.

Follet suggested that power in any organisation should be held cooperatively by employees and managers, rather than just managers. She believed that by sharing power with work groups, management would achieve improved cooperation, and better productivity.

Abraham Maslow (1908-1970)
Maslow is well known for the “Hierarchy of Needs Theory” which considers the basis for motivation and behaviour to be the needs of the individual.  His work emphasised the fact that each worker is an individual, different to the rest.

Frederick Herzberg (1923-)
Herzberg undertook research to determine how different things in the workplace motivate workers; and based on results developed his “Two Factor Theory of Motivation”.  This theory encourages a management approach which removes “negative” elements and increases “positive” motivating elements.  Positive elements might be such things as remuneration and quality supervision (which should be strengthened).  Negative elements might be such things as conflict with fellow workers and safety hazards.

 

WHY CHOOSE US?

  • Distance education doesn't mean you're going it alone - you have tutor support every step of the way
  • Don't follow the crowd - develop uniqueness and skills unlike others in your field
  • Resources are extensive and under continuous revision
  • Study to suit your commitments - your education doesn't need to stop as life make demands
  • Our program design has less focus on assessment and more on your lifelong learning
  • Affordable study and payment options available 
  • Our independence from government means we can offer courses suited exactly to employer needs and wants chance of business success.
 

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