Garden Centre Management

Course CodeBHT255
Fee CodeS3
Duration (approx)100 hours
QualificationStatement of Attainment
  

Do you have a passion to Manage a Garden Centre?

  • Can you manage staff and inspire your customers?

  • Then start here and get the inside information on how to run the best garden centre in town!


    “Here we have an incredibly informative course for anyone seeking to improve their ability to run or manage a garden centre. All aspects of indoor and outdoor plant care are discussed as well as stock selection and optimal plant display techniques. Graduates will also enhance their knowledge of typical garden centre products, marketing strategies, and how to get the most out of their staff.” 
    - Gavin Cole B.Sc., Psych.Cert., Cert.Garden Design, MACA, ACS Tutor.

Lesson Structure

There are 12 lessons in this course:

  1. Introduction: Plant classification, plant cultural requirements, soil and nutrition, watering requirements, drainage, temperature, light, humidity.
  2. Plant Health: How to diagnose a problem, pests, diseases, nutrient deficiencies, frost, sunburn, chemical damage, insufficient light, overwatering.
  3. Stock Maintenance: Quality standards, buying new stock, inspecting stock, extending stock life, disposing of below-standard stock, watering techniques, fertilising, pest and disease control.
  4. Display and Display Techniques: Display units, product location, sales area layout.
  5. Garden Product Knowledge I: Plant containers, tags, soil mixes, equipment, tools.
  6. Garden Product Knowledge II: Chemicals, fertilisers, baskets, terrariums, cut flowers.
  7. Indoor Plants: Major groups, common problems, plants for specific situations, customer attitudes.
  8. Container Stock: Trees and Shrubs.
  9. Seedlings, Bulbs, Herbs and Perennials.
  10. A: Deciduous Trees, Fruit, Nuts, Berries. B. Seed.
  11. Marketing: Pricing strategy, advertising, promotions.
  12. Management: Staff control, staff productivity, work scheduling.

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Aims

  • Classify and identify a range of different plants, according to their botanical characteristics.
  • Describe a range of plant health problems and their treatments.
  • Understand the importance of maintaining healthy stock and its relationship to maintaining a profitable business.
  • Demonstrate knowledge of a range of garden products sold through garden centres.
  • Demonstrate knowledge of a range of plants, including indoor plants, container-grown plants, deciduous plants, bulbs, herbs and perennials.
  • Describe effective marketing techniques.
  • Demonstrate knowledge of management procedures.

What You Will Do

  • Undertake simple and relevant practical tasks.
  • Submit written assignments at the completion of each lesson.
  • Prepare 72 plant review worksheets.
  • Research and analyse the operation of garden centres and nurseries.

Learn about

MERCHANDISING SUGGESTIONS FOR SUCCESSFUL PROMOTIONS


What is a Promotion?
A promotion is an activity which produces a change in your customers' behaviour, resulting in extra sales.

How Does It Work?
Firstly, every brand has a price or value understood by customers. A promotion offers extra value or a lower price to the customer.

Secondly, a promotion demands urgency from your customer because of its short availability time ("whilst stocks last").

An attractive product display with a message is often an effective way of increasing sales, but it is NOT a promotion. It should really be called a "display feature: because it does not have the vital ingredient of Added Value.

There are several different levels of promotional strategies: 

  1. Full Promotion: all sections at full margin plus a planned and sustained program of promotions. 
  2. Lightweight Promotions: all sections at full margin plus occasional loss leader promotions. 
  3. Partial Discount plus "Highlights": certain sections at cut price plus occasional loss leader promotion. 
  4. Partial Discount: certain sections at low price, other items at full price.

Your strategy will depend on:

  • Location: are your customers local, or do you need to attract them from a wider area? 
  • Competitors: what can you offer compared with them? 
  • Your shop: in particular, its layout and capacity for extra promotional sales. 
  • Limitation: If normal marketing and advertising have failed to establish the true value of a product, a promotion will not be successful because there is no comparative standard. Within a store, promotions can only work well if the basic merchandising job has been done properly. They are not substitutes for product range, siting and space allocation with well controlled displays.

The Basic Rules of Promotions

  • Your reason for promoting is to sell more products to your customers as quickly as possible. Specials should be regularly changed. To do this, the offer should appeal to their immediate or secondary needs. 
  • The choice of promotion depends on what you want to achieve ie. if you want more people in your garden centre, special locally advertised offers or personality backed promotions could be very useful. 
  • Your promotion should be unique to attract maximum attention.
  • The promotion should be simple to understand and operate. 
  • The promotion must represent value for money and be credible and honest. 
  • The promotion should be consistent with your own image.

How To Choose A Promotion

 Consider the following:

  1. Who are the main users of the product or brand? 
  2. How, when and why do they use the product? 
  3. How frequently is it purchased? 
  4. What are its main competitors? 
  5. How does the customer see the brand versus the competition?

Use the facts to decide how to run the promotion:

  1. Determine, in order of priority, the key problem. 
  2. Identify the money available. 
  3. List and cost all the possible alternative options that are open (eg. more advertising, customer promotions, pricing strategy). 
  4. Having estimated the cost, ask yourself what will the benefit be to you.


    Use our Free Advisory Service
 

or Enrol Now
over the phone (07) 5562 1099 OR

online -go to top of the page for enrolment (right column)

 



Credentials

ACS is an Organisational Member of the British Institute for Learning and Development
ACS is an Organisational Member of the British Institute for Learning and Development

Member of the Institute of Horticulture Careers Advisory Bureau
Member of the Institute of Horticulture Careers Advisory Bureau

Member of Study Gold Coast, Education Network
Member of Study Gold Coast, Education Network

An ACS Global Partner College
An ACS Global Partner College

Member Nursery and Garden Industry Association
Member Nursery and Garden Industry Association

ACS is recognised as an institution by IARC
ACS is recognised as an institution by IARC



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  Rosemary Davies

Leading horticultural expert in Australia. Rosemary trained in Horticultural Applied Science at Melbourne University. Initially she worked with Agriculture Victoria as an extension officer, taught horticulture students, worked on radio with ABC radio (clocking up over 24 years as a presenter of garden talkback programs, initially the only woman presenter on gardening in Victoria) and she simultaneously developed a career as a writer. She then studied Education and Training, teaching TAFE apprentices and developing curriculum for TAFE, before taking up an offer as a full time columnist with the Herald and Weekly Times and its magazine department after a number of years as columnist with the Age. She has worked for a number of companies in writing and publications, PR community education and management and has led several tours to Europe. In 1999 Rosemary was BPW Bendigo Business Woman of the Year and is one of the founders and the Patron, of the Friends of the Bendigo Botanic gardens. She has completed her 6th book this year and is working on concepts for several others. Rosemary has a B Ed, BSc Hort, Dip Advertising & Marketing
  John Mason

Parks Manager, Nurseryman, Landscape Designer, Garden Writer and Consultant. Over 40 years experience; working in Victoria, Queensland and the UK. He is one of the most widely published garden writers in the world; author of more than 70 books and editor for 4 different gardening magazines. John has been recognised by his peers being made a fellow of the Institute of Horticulture in the UK, as well as by the Australian Institute of Horticulture.
  Adriana Fraser

Over 30 years working in horticulture, as a gardener, propagator, landscape designer , teacher and consultant. Adriana has spent much of her life living on large properties, developing and maintaining her own gardens, and living a semi self sufficient lifestyle. She has decades of practical experience growing her own fruit, vegetables and herbs, and making her own preserves. She is well connected with horticulture professionals across Australia, and amongst other things, for a period, looked after Australia's national collection of Thymus. Advanced Diploma in Horticulture, Advanced Certificate in Horticulture.
  Yvonne Sharpe

RHS Cert.Hort, Dip.Hort, M.Hort, Cert.Ed., Dip.Mgt. Over 30 years experience in business, education, management and horticulture. Former department head at a UK government vocational college. Yvonne has traveled widely within and beyond Europe, and has worked in many areas of horticulture from garden centres to horticultural therapy. She has served on industry committees and been actively involved with amateur garden clubs for decades.
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