Associate Diploma In E Commerce

Course Code	VIT004
Fee Code	AS
Number of Modules	15
Duration (approx)	1500 hours

COURSE STRUCTURE

Fifteen modules must be completed as follows:

Module 1. Writing a Web Site (HTML)

Introduction to the Internet and HTML

The most important HTML Tags

Simplification through HTML Construction Software

Creating Links

Loading a Site onto the Internet

Adding Graphics

Designing a Web Site that Works

Advanced Features

Module 2  ASP.net

This module will expand on website database development techniques and more using Microsofts ASP.NET technology.

Module 3 Digital Photography

Introduction To Digital Technology How images are captured and stored, categories of equipment & software, scope of applications

Equipment

Digital Technology - Colour, resolution, sensors

Digital Cameras

Taking Photographs

Scanners

Uploading Images

The Digital Darkroom

Compositing & Imaging - Production & manipulation of images

Special Effects

Outputs & Applications- Printers, The Internet

Module 4  E Commerce

Introduction – what is e-commerce (more than the internet)

Success and failure – what makes the difference

Promotional strategies – are different on the internet

Optimizing web site potential

Increasing web site exposure

Automating supply of goods, services and cash flow

Managing constant change

Dealing with e-commerce problems

Module 5  Visual Basic.Net

 

1. Introduction

2. The Variables

3. Understanding conditional statements

4. I/O handling

5. Controls and Objects – An Introduction

6. Structured Programming using Modules

7. Properties, methods, events & classes

8. Inheritance

9. Polymorphism

10. Using controls

11. Debugging

12. Developing a complete VB.NET application

Module 6  Photoshop

1.    Learning The Menus

2.    Working with Digital Image Files

3.    Understanding the Tool Palette

4.    Using Layers, Actions and History

5.    Digital Painting, Shapes and Colours

6.    Selecting, Resizing, Transforming and Masking

7.    Adjustments and modifications

8.    Adding Filters and Styles

9.    Preparing Files for Print and Web

Module 7  Publishing I (Introduction to Publishing)

Nature and Scope of the Publishing world

Desktop Publishing A

Desktop Publishing B

Illustration: Graphics

Illustration: Photography

Research Skills : Market Research, researching an article, etc

Marketing of Publications

Ethics & the law in publishing

Developing a publishing project

Module 8  Freelance Writing

Introduction

Basic Writing Skills

The Publishing World

Manuscripts

Planning

Newspaper Writing

Magazine Writing

Writing books

Writing advertising

Special project

Module 9  Marketing (Foundations)

Marketing is the cornerstone of most modern businesses. Lack of marketing knowledge is frequently the reason why a good business concept does not succeed. This module deals with all aspects of marketing from presentation and packaging, to advertising and selling, developing in you an acute awareness of what is needed to achieve and maintain a good market share.

Module 10  Sales Management

Developing Sales Concepts

Developing Sales Relationships

Sales Ethics

Building Product Knowledge

Developing a Customer Strategy

Presentation Strategy Options

Closing a Sale

Managing Yourself

Managing a Sales Team

Module 11  Advertising & Promotions

Analysing the market

Target Marketing

Display and Display Techniques

Advertising and Promotions strategy

New product development

Sales Techniques – General

Writing Advertisements

Electronic Marketing

Direct Mailing

Exhibitions and Shows

Module 12  Marketing Systems

Marketing systems

Retailing systems and strategies

Wholesaling systems and strategies

Product presentation and packaging

Negotiating skills

Marketing organisations

International marketing

International marketing 2

Analysing the market

The marketing mix

Module 13 Bookkeeping I

This is a basic bookkeeping course, which focuses on the nature of accounting for small business, mainly service firms. The course consists of 13 lessons.

Module 14  Research Project I

The Research Project involves some theoretical studies followed by designing, conducting and writing up research on a relevant topic. Selection of the topic, and progress in this project is monitored and guided by a tutor.

Module 15  Industry Meetings (100 hours)

Industry Meetings involves attendance at committee meetings, seminars, conferences, exhibitions, trade shows, or any other events that are relevant. The student needs to submit documentary proof of attendance (eg. references, testimonials, receipts etc)

Why choose this course?
Develop a mix of skills in I.T. and marketing, which are in high demand world wide. Ecommerce is a must have skill for managers in any industry not just IT because all businneses now use the world wide web as another point of sale. To successfully sell on the web knowledge of the way business and marketing goes on the web is a must have. Great course for Marketing managers and Business managers.
Career Opportunities
You can work as IT Managers, IT Consultants, Ecommerce Consultants, Web marketing consultant etc.

This course is internationally accredited through I.A.R.C