Publishing II

If you want to work in Publishing this is a great follow on course from Publishing I.  Publishing II goes in to more depth describing the publishing process and taking you through various assignments and set tasks which sill help you get a grasp on the industy.

Lesson Structure

There are 8 lessons in this course:

1. The Publishing Process
   • The launch meeting
   • Copyediting
   • Co-authored volumes
   • Edited volumes
   • Design and cover
   • Proof review
   • Special for edited volumes
   • Front matter
   • Index
   • Printing and binding
   • Printing process
2. Law and the Media
   • Copyright
   • Defamation
   • Blasphemy
   • Seditious libel
   • Criminal libel
   • Contract law
   • Right to privacy
   • Reporting restrictions
   • Law and the internet
   • Publishing on the web
   • How material is published online
3. Ethics and Morality
   • Code of conduct
   • Maintaining impartiality and accuracy
   • International federation of journalists
   • Interpreting a code of conduct
   • Censorship in wartime
   • Manipulation of digital images
4. Production Systems I -from writing to printing
   • Production processes in publishing
   • Terminology
   • Types of editing: baseline editing, medium copy editing, heavy copy editing
   • Developmental editing
   • Production editing
   • Information Design architecture
5. Production Systems II
   • Producing a newsletter
   • Mapping the process (step by step)
   • Printing -digital printers, offset printers, photocopying, etc
   • Binding
   • Publishing an ezine
   • Web site optimisation
   • Search Engine Optimisation (SEO)
   • Web analytics
   • Publishing a novel
   • Management structures in the publishing industry
   • Production meetings
   • Work roles in the Publishing industry
   • What does an editor do
6. Layout for Print Media
   • The graphic designer
   • Layout and design
   • Page layout
   • Desk top publishing
   • Software options (eg. QuarkXpress, Adobe in design, Adobe page maker)
   • Image drawing or Illustration
   • Image manipulation
7. Media Advertising
   • Advertising in the media
   • Positioning, size and colour of advertising
   • Copywriting for advertisements
   • The purpose of advertising
   • Analysis of advertising copy
   • Summary skills
8. Marketing and Distribution Systems - Print and Electronic Media
   • Magazine articles
   • Marketing a publication
   • Promotion and the launch
   • Distribution
   • The physical distribution
   • Distributing free free publications
   • Subscription selling

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Aims

• Develop a better understanding of the nature and scope of processes in a variety of different types of publishing workplaces.
• Discuss the law in relation to the media, whether as a journalist, editor or publisher.
• Discuss the basics of Ethics and Morality in relation to Publishing.
• Explain the Production Systems of publishing from writing to printing.
• Describe the scope of work involved in layout and design requirements for the Print Media.
• Explain what Media Advertising is and understand the processes for publishing advertising content.
• Describe the marketing and Distribution of published items as well as those through Electronic Media.

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Sample Course Notes:

THE LAUNCH MEETING

After a manuscript is submitted the publisher checks the text and references are complete, logs incoming permissions releases, and contacts the author with questions. A "cast-off," is also performed whereby a chapter-by-chapter tally of the manuscript estimates the length and complexity of each of the components (e.g., text, lists, figures, tables, photos, references) that make up the book's interior.

Now the production process begins in earnest. The first step is the launch meeting: The individuals who will be involved in editing, producing, and marketing the book meet to discuss the manuscript, set a schedule for its production, and make formatting and pricing decisions. This meeting gives members of each department the opportunity to learn about the book, ask questions, and outline how production and marketing efforts will proceed.

At the end of the launch meeting, an acquisitions editor formally passes the manuscript to a book production editor who will work closely with the author during the next several months. He or she is responsible for overseeing the book's copyediting and production and keeping the author apprised of deadlines so that the book prints by its projected publication date.
COPYEDITING

The book production editor begins editing the manuscript online with disks provided after he or she has thoroughly reviewed the hard copy. (It's very important that the hard copy and the copy on disk match.) He or she edits the manuscript for spelling, punctuation, grammar, clarity, consistency, and so forth, making sure to query the author along the way if questions arise.

After the book production editor has finished copyediting, he or she will send the author a hard copy of the manuscript for them to closely review. (Additions will be in boldface, and deletions struck through.) The author is instructed to carefully respond to all queries and suggestions. Because making substantial changes to the text after typesetting is costly, authors and editors should take this opportunity to make all necessary changes.

CO-AUTHORED VOLUMES...
If more than one author wishes to review the copyedited manuscript, they must coordinate their changes and responses to queries so that all are marked in ink and only one hard copy is returned.

EDITED VOLUMES...
Each lead chapter author will receive a hard copy of his or her chapter to review; in rare cases the lead volume editor will simultaneously review the chapters. Chapter authors and editors should coordinate their changes and answers to queries so that they appear together in ink on one hard copy.